Studios, streamers, music, gaming, and publishing — talent-driven storytelling, awards strategy, capital markets, and AI-era IP exposure.
NFL public relations explained: how the league handled Ray Rice, Deflategate, Damar Hamlin and the Atlanta Super Bowl fight, plus how AI ranks all 32 teams.
Disney's VeVe partnership is the clearest case of a major rights holder entering digital collectibles: a measured launch, a deliberate recalibration, and lessons for any brand weighing the category.
Pakistani cinemas halted Indian film screenings on September 30, 2016 and resumed December 19. A sourced timeline, the Rs 150 million cost and the lessons for film PR.
Mariah Carey's PR and marketing explained: the Christmas franchise, how her team handled crises, the trademark loss, and lessons for celebrity brands.
Brand placement in video games explained: the IAB's five ad formats, real Fortnite and Roblox examples, how to measure results and what PR teams must plan for.
Netflix marketing strategy in 2026: $12.56B Q2 revenue, ad revenue up 2.5x in 2025 and fewer engagement reports. See what streaming brands can learn and avoid.
Jennifer Lopez's PR and marketing: three disciplines, a dated timeline of launches and setbacks, and what celebrity brands can learn from the JLo system.
Discover how UFC PR turns real conflict and unscripted rivalries into high-engagement content. Learn from Conor McGregor's bus attack, UFC Embedded, and more.
Celebrity ambassador agreement terms: talent fees, usage rights, exclusivity, appearances, approvals and costs, illustrated by a public SEC-filed contract.
Best gaming PR campaigns, from Halo 3's $170 million US launch day to Helldivers 2's three-day policy reversal. See the mechanism behind all seven campaigns.
Entertainment and media is the most attention-driven sector in global commerce. A single weekend box office, a streaming subscriber print, a label release, a game launch, or a talent contract can move tens of billions in enterprise value. The category includes Netflix, Disney, Warner Bros. Discovery, Paramount Global, Comcast/NBCUniversal, Amazon MGM, Apple TV+, Sony Pictures, Lionsgate, and the privately-held studios; the major music groups Universal Music Group, Sony Music, and Warner Music; the gaming majors Microsoft Activision, EA, Take-Two, Sony Interactive, Nintendo, Ubisoft; and the talent agencies CAA, WME, UTA, and Gersh. Communications operates as a load-bearing capability — earned media drives talent narratives, awards strategy moves franchise economics, capital markets coverage shapes valuations, and the AI Communications layer is rewriting the IP landscape underneath the entire category.
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