Studios, streamers, music, gaming, and publishing — talent-driven storytelling, awards strategy, capital markets, and AI-era IP exposure.
Best gaming PR campaigns, from Halo 3's $170 million US launch day to Helldivers 2's three-day policy reversal. See the mechanism behind all seven campaigns.
CAA acquired by Pinault's Artémis for $7B in 2023 (Lourd CEO). WME taken private by Endeavor and Silver Lake at $13B in 2025 (Emanuel CEO). UTA under Zimmer with Klutch. Paradigm collapsed 2020–2023.
Kim Kardashian's endorsement career runs on two tracks: paid promotion (the 2011 Skechers Super Bowl ad) and equity ownership (Skims, valued at $5 billion in 2025). How she moved from endorser to founder to investor.
Miranda Kerr self-funded KORA Organics in 2009 and still owns roughly 95% of it, a rarer structure than Kylie Cosmetics or SKKN by Kim. The definitive founder case study.
Kim Kardashian's complete brand timeline: five phases from a 2007 reality show to the $5 billion SKIMS empire, plus Kendall and Kylie Jenner's PR tracks.
Kim Kardashian's PR playbook: the seven-move strategy, from news-cycle control and portfolio operators to the SKIMS founder pivot that built a $5 billion company.
Saudi Arabia's biggest PR campaigns since 2018, organized by category: sports investment (LIV Golf, Newcastle United), fashion (Saudi Fashion Week, Vogue Arabia), tourism (Visit Saudi, AlUla), and giga-project storytelling (NEOM, Aramco).
Bollywood's top PR firms in 2026 — Dale Bhagwagar Media Group, Spice PR, Universal Communications, Raindrop Media, Encore Media. The Mumbai-based operators that anchor Hindi cinema publicity across India, Pakistan, the Gulf, and the global diaspora.
The British monarchy is the most durable communications operation in modern history. 957 years from William the Conqueror to King Charles III, running the same five principles. The definitive reference on the royal family as a PR operation — Victoria, the 1936 abdication, Diana, Operation London Bridge, Andrew, Harry and Meghan, Kate 2024, the tabloid wars, The Crown.
Maccabi Tel Aviv basketball sponsorship strategy pairs a domestic monopoly on Israeli attention with six EuroLeague titles, most recently converting that into a seven-year deal with fintech company Rapyd.
Entertainment and media is the most attention-driven sector in global commerce. A single weekend box office, a streaming subscriber print, a label release, a game launch, or a talent contract can move tens of billions in enterprise value. The category includes Netflix, Disney, Warner Bros. Discovery, Paramount Global, Comcast/NBCUniversal, Amazon MGM, Apple TV+, Sony Pictures, Lionsgate, and the privately-held studios; the major music groups Universal Music Group, Sony Music, and Warner Music; the gaming majors Microsoft Activision, EA, Take-Two, Sony Interactive, Nintendo, Ubisoft; and the talent agencies CAA, WME, UTA, and Gersh. Communications operates as a load-bearing capability — earned media drives talent narratives, awards strategy moves franchise economics, capital markets coverage shapes valuations, and the AI Communications layer is rewriting the IP landscape underneath the entire category.
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