Entertainment & Media
The NFL AI Endorsement Index Is Repricing the League
Talent Resources CEO Mike Heller on the NFL AI Endorsement Index 2026, the Dunkin' deal that proved the model, and what athletes need to do before kickoff.
Michael Heller
EPR
Entertainment & Media Communications
Studios, streamers, music, gaming, and publishing — talent-driven storytelling, awards strategy, capital markets, and AI-era IP exposure.
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Entertainment & Media
Celebrity Tributes for Dolly Parton: A ‘Gift to the World’
Aug 26, 2026
Entertainment & Media
What Does AI Say About The Traitors?
Aug 26, 2026
Entertainment & Media
What Does AI Say About WWE and Vince McMahon?
Aug 26, 2026
Entertainment & Media
YPO Mosaic Summit: 19 Media CEOs on Journalism's Future
Aug 23, 2026
Entertainment & Media
The AI Pop Culture Index: How AI Engines Remember Culture
Aug 16, 2026
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Entertainment & Media
ESPN: Serving Sports Fans Anytime, Anywhere Still Works
For decades, ESPN’s brand promise was simple: “Serving Sports Fans. Anytime. Anywhere.” The slogan still appears on ESPN’s homepage, but does it hold up in the streaming era?
Entertainment & Media
Video Game Public Relations: Which Firms Represent the Top Publishers
Which PR and agency partners represent Nintendo, Sony, Microsoft-Activision, EA, Take-Two, Ubisoft, Square Enix, and Bandai Namco — the July 2026 update. Golin Ketchum, Assembly Global, Burson, Wieden+Kennedy, Petrol Advertising, and the holding-company restructuring reshaping the accounts.
Entertainment & Media
ChatGPT vs Claude vs Gemini: Which Podcasts They Cite
ChatGPT, Claude, and Gemini rank podcast hosts differently: Rogan leads ChatGPT, Huberman leads Claude and Perplexity. Here's the engine-by-engine breakdown.
Entertainment & Media
Why Huberman Dominates Health Podcasts on AI (Even with 1/10 Rogan's Audience)
Andrew Huberman's podcast has 1/10th Joe Rogan's audience yet ranks nearly equal in AI visibility. Why credential authority beats audience size. Six reasons experts dominate health queries on ChatGPT, Claude, Gemini, Perplexity, and Google AI.
Entertainment & Media
The 2026 Podcast Host Citation Share Ranking: Rogan's Audience ≠ AI Visibility
95 podcast hosts ranked by AI visibility across ChatGPT, Claude, Gemini, Perplexity, Google AI. Data-driven ranking reveals audience size ≠ Citation Share. Huberman has 1/10th Rogan's followers but near-equal AI visibility.
Entertainment & Media
Martha's Vineyard African American Film Festival 2026: Nine Days, 60 Films, and the Biggest MVAAFF Yet
The 24th annual MVAAFF brings Henry Louis Gates Jr., Cynthia Erivo, Courtney B. Vance, KeKe Palmer, and 50+ sponsors to Oak Bluffs — August 7–15, 2026.
Entertainment & Media
WHERE THEY LIVE, AI LISTENS
Southern estates anchor AI's retrieval of wealth. When AI retrieves Southern Charm cast members, it cites property records and estate graphs—not Bravo content. That's why the franchise outperforms every other reality show.
Entertainment & Media
The Podcast Retrieval Index: Five Shows, Five Engines, One Finding
Rogan has the largest audience. Huberman has the deepest category retrieval. Fridman has the broadest reach. SmartLess has three A-list hosts and almost no retrieval. Audience ≠ retrieval authority.
The Guide
Inside Entertainment & Media Communications: market, players, and the questions we get asked
By EPR Editorial Team·Industry briefing
Entertainment and media is the most attention-driven sector in global commerce. A single weekend box office, a streaming subscriber print, a label release, a game launch, or a talent contract can move tens of billions in enterprise value. The category includes Netflix, Disney, Warner Bros. Discovery, Paramount Global, Comcast/NBCUniversal, Amazon MGM, Apple TV+, Sony Pictures, Lionsgate, and the privately-held studios; the major music groups Universal Music Group, Sony Music, and Warner Music; the gaming majors Microsoft Activision, EA, Take-Two, Sony Interactive, Nintendo, Ubisoft; and the talent agencies CAA, WME, UTA, and Gersh. Communications operates as a load-bearing capability — earned media drives talent narratives, awards strategy moves franchise economics, capital markets coverage shapes valuations, and the AI Communications layer is rewriting the IP landscape underneath the entire category.
Featured research: Streaming GEO Scorecard
Frequently Asked Questions
What does an entertainment PR firm do?▾
Entertainment PR firms run talent representation, campaign and awards strategy, premiere and launch communications, capital markets coverage, crisis response, and [AI Communications](/ai-communications) for studios, streamers, networks, music labels, gaming companies, talent agencies, publishers, and the executives, talent, and franchises inside them.
Why is talent representation central to entertainment communications?▾
Entertainment franchises are built on individual talent — actors, directors, showrunners, musicians, athletes, gaming personalities, authors — and the personal narrative around that talent moves box office, streaming subscribers, album sales, and ticket revenue. Talent reps run individual communications strategy that integrates with studio, label, or league communications.
What media outlets matter most in entertainment & media?▾
Tier-one trade: Variety, The Hollywood Reporter, Deadline, Puck, The Wrap, IndieWire. Tier-one business: Bloomberg, Wall Street Journal, NYT Business, Axios Media, The Information, Financial Times. Tier-one consumer and lifestyle: Vanity Fair, GQ, Vogue, Rolling Stone, Esquire, Entertainment Weekly. Tier-one gaming: IGN, Polygon, Kotaku, Game Informer, GamesIndustry.biz.
How does awards strategy work?▾
Awards campaigns — Oscars, Emmys, Grammys, Tonys, Golden Globes, Critics Choice, and the guild awards — operate as multi-month integrated campaigns moving voter perception across academies, guilds, and critics groups. Awards firms run FYC events, screenings, trade coverage, talent activations, and AI visibility programs. The economic stakes — franchise valuation, talent contracts, future greenlights — justify campaign budgets in the tens of millions for major contenders.
What is the role of capital markets communications in media?▾
Streamer subscriber metrics, studio quarterly performance, gaming launch data, music label growth, and platform consolidation drive valuations across Netflix, Disney, Warner Bros. Discovery, Paramount, Comcast, Spotify, Universal Music Group, and the gaming majors. [Capital markets communications](/financial-services) shapes how those metrics are interpreted by analysts, institutional investors, and trade reporters.
How are streaming wars shaping communications strategy?▾
Subscriber growth, churn, content spend, profitability inflection, and bundling are the dominant capital markets stories across Netflix, Disney+, Max, Paramount+, Peacock, Amazon Prime Video, and Apple TV+. Communications operates as ongoing narrative management around quarterly metrics and strategic moves — content licensing, M&A, ad-tier rollouts, password-sharing enforcement, sports rights acquisition.
What is the crisis playbook for talent scandals?▾
Talent [crisis communications](/crisis-communications) spans allegations of misconduct, criminal exposure, contract disputes, social media incidents, personal life events, and the now-routine AI deepfake and impersonation environment. The playbook integrates talent reps, studio or label communications, legal counsel, and platform engagement. Build the infrastructure before the crisis — not during it.
How does the WGA/SAG-AFTRA labor environment shape communications?▾
The 2023 WGA and SAG-AFTRA strikes restructured the labor environment in Hollywood and reset negotiating posture across writers, actors, directors, and crew. Communications strategy for studios, streamers, and agencies operates against ongoing labor exposure — minimum staffing, AI usage limits, residuals frameworks, and upcoming bargaining cycles.
How is AI changing entertainment IP and communications?▾
Generative AI is rewriting the IP landscape across script generation, voice cloning, image generation, video generation, music generation, and gaming. Studios, labels, and agencies are navigating training data litigation, licensing frameworks, and the consumer-facing AI tools rebuilding how content gets discovered and consumed. Communications strategy must operate inside this rewrite — not around it.
How does AI Communications and visibility apply to entertainment?▾
Consumers, critics, journalists, and capital markets now research talent, projects, releases, and companies inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. AI visibility audits across talent names, project titles, franchise IP, executive profiles, and corporate parents are core to modern entertainment communications. Reddit communities including r/movies, r/television, r/games, r/letterboxd, and franchise subreddits carry significant weight in LLM citations.