Learn from major digital PR failures like Pepsi’s Kendall Jenner ad and Fyre Festival. Case studies reveal key lessons on avoiding brand damage and social media backlash.
Learn how social media has transformed crisis PR into a rapid-response battlefield where brands must navigate instant backlash with speed and authenticity to protect reputation.
How major brands mishandled crisis PR in 2025, from Tesla’s safety response to American Eagle’s ad controversy. Cases show importance of empathy and accountability.
Learn how PR crisis management has evolved in the digital age, with focus on proactive strategies, rapid response, and technology’s role in protecting brand reputation
Learn how corporate PR disasters from BP to Bud Light reveal common mistakes in crisis management & discover key lessons for effective crisis response & reputation repair
Learn how organizations can restore trust through effective crisis PR strategies, from rapid response and transparency to stakeholder engagement and values-based leadership.
Learn how United Airlines’ 2017 passenger removal incident became a PR disaster, damaging its reputation through poor crisis management and communication failures
Learn key crisis PR principles and strategies from 2025’s defining corporate incidents, from airline disasters to tech outages. Expert insights on effective response.
Learn how strategic litigation PR helps companies manage legal disputes, protect reputation and control media narratives during lawsuits and crises
How McDonalds used litigation PR to shape public perception of the 1994 hot coffee lawsuit, turning a potential PR disaster into a debate about frivolous lawsuits
