Learn from major PR disasters including Pepsi’s Kendall Jenner ad, Gap’s Pride campaign and New Coke. Explore what went wrong and how brands can avoid similar mistakes.
Learn crisis PR strategies to protect your brand reputation with proven tactics for preparation, response, accountability and building trust during tough times
Learn how AI is revolutionizing public relations with tools for media monitoring, crisis management & personalized targeting to transform brand communications
Learn from BP’s oil spill PR failures and explore best practices for public affairs communications, stakeholder engagement and crisis management.
Learn how effective crisis management and corporate communications strategies can protect brand reputation in today’s digital age through transparent messaging
H&M faced backlash over racially insensitive ad featuring Black child in monkey hoodie. Learn how poor cultural awareness led to PR crisis & brand damage
When navigating the complexities of a proxy fight, choosing the right public relations (PR) firm is critical. Proxy fights, or shareholder battles, involve strategic communication and management to sway shareholder opinions and impact corporate governance decisions. Here’s an in-depth look at some of the top PR firms, known for their
In the fast-paced realm of public relations, a PR crisis management plan stands as an indispensable tool for organizations of all sizes. Much like a fire extinguisher instills a sense of security during a blaze, a crisis PR plan offers a structured approach to navigating unforeseen challenges. Central to this plan is
Crisis PR is frequently seen as a reactive measure to mitigate damage after a negative event. However, its potential is far greater. When handled strategically with the help of a crisis management agency, crisis PR becomes a powerful tool for building trust, enhancing reputation, and gaining a competitive edge. It’s about
Managing crisis PR effectively is crucial for any organization facing public scrutiny or negative attention. Here are five tips to handle crisis PR: By following these tips, organizations can navigate crises more effectively and minimize long-term damage to their reputation.
