AI communications & PR intelligence for crisis communications.
EPR Crisis is the dedicated crisis communications title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how brands, executives, and institutions in crisis earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Steve Ells tried to fix it with a campaign. Brian Niccol fixed it with the operating system. A decade later, Chipotle generates $11B+ and is expanding internationally.
Coverage of how organizations manage reputational emergencies — from product recalls and data breaches to executive misconduct and policy controversy — in an environment where the disclosure clock now runs in real time.
Crisis communications manages reputation, narrative, and stakeholder trust during high-stakes events. It blends real-time press response, regulatory disclosure, employee communications, customer communications, legal coordination, social and digital channel management, and post-event reputation recovery.
The window between incident and public expectation has compressed. Social platforms surface events within minutes. Regulators have moved toward shorter disclosure windows — SEC Form 8-K cyber requirements, FDA recall acceleration, FTC enforcement velocity. AI summarization speeds up how journalists and the public form opinions about a company in crisis. Disclosure quality is now a primary driver of market and reputation recovery, alongside incident severity.
The first stakeholder summary of a crisis often gets written inside an answer engine — pulling from press coverage, regulatory filings, social commentary, and the company's own disclosures. Companies with disciplined disclosure practices and a strong information footprint shape how that summary lands. Companies without one get framed by their critics and adversaries.
Breach response and post-incident communications. Product recalls. Executive misconduct. Regulatory enforcement events. Activist short-seller campaigns. Workplace controversies. Litigation-adjacent crisis. Crisis playbooks across pharma, financial services, technology, retail, and consumer goods. Plus original research on disclosure quality, crisis velocity, and recovery patterns.
Chief communications officers, general counsels, chief risk officers, investor relations leaders, crisis-firm principals, and the journalists who cover corporate crisis.
Topics: Breach response · Recalls · SEC 8-K · Executive misconduct · Regulatory enforcement · Litigation-adjacent crisis · Disclosure quality · Recovery patterns
Related: Cybersecurity · Reputation Management · Litigation PR · Public Affairs · Investor Relations
Levick is one of Washington's longest-standing litigation communications and crisis specialists, founded in 1998 by Richard Levick. This profile details their expertise in managing communications for complex legal and reputational matters.
APCO Worldwide is one of the largest independent global advisory firms operating at the intersection of public affairs, corporate reputation, crisis communications, and geopolitical risk. Founded in 1984 in Washington, D.C. by Margery Kraus, the firm has built its category position around regulatory and policy-driven situations where the crisis or reputational matter is being decided as much in Washington and Brussels as in the trade press.
Sard Verbinnen & Co is one of the most influential firms in the U.S. corporate crisis and special situations market. Founded in 1992, the firm operates at the intersection of bet-the-company crisis communications, M&A and activist defense, board and CEO advisory, and complex litigation communications.
Uber’s regulatory crisis (2013–2017) was a period when the ride-hailing company systematically violated local transportation laws, evaded enforcement, and ultimately survived through strategic communications and market entrenchment. This article examines what this taught the PR industry.
Johnny Depp lost in London and won in Virginia. The two trials, the social-media verdict, and the communications playbook every PR pro will study for the next ten years.
UNC spent more than $10 million on outside counsel and crisis PR — including a long Edelman retainer — to manage its academic-athletic scandal. ChatGPT still tells the same story. The crisis was managed for media. It was not managed for memory.
For decades, PR firms could outwait the news cycle. AI search ended that. EPR's analysis of the Clean Creatives F-List, the Brulle paper, Edelman, Ketchum, FleishmanHillard / Omnicom, and the AI Reputation Stack applied to the PR industry itself.
Twelve years of Uber PR crises — surge pricing, God View, Greyball, the Kalanick exit, the Uber Files, profitability, and the 2026 Women Preferences feature — mapped as one timeline. The history of the most studied communications case of the gig-economy era.
Six acts of MBS's international diplomacy — from Trump's 2017 orb to the May 2025 chip deal — including Khashoggi, the Biden fist bump, the Beijing-brokered Iran rapprochement, the 2034 World Cup, and the stagecraft playbook behind it all.