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Post 9/11 September 11, 2001 is a day most in generation Z and any older generations will never forget. A drone attack on the world’s largest oil refinery in Saudi Arabia just a few days after this year’s 9/11 memorial punctuated the possibility of even more crises to come. What … [Read more...]
The Golden Rules of PR Crisis Management At some point, no matter the industry, your business is almost guaranteed to have to face some sort of a public relations crisis. At the same time, your crisis management plan can be the difference between a hugely beneficial image boost, or a major blow … [Read more...]
Getting Ahead of a Crisis Before it Happens Crisis management. Two words that no business wants to have to handle, but unfortunately this is often a part of running a company. Inevitably, something negative will happen. The effects of these types of situations are highly dependent on how they … [Read more...]
Cheap and Ethical: Mutually Exclusive Branding? The global fashion industry is facing an existential crisis: after exploding across the globe in search of ever-cheaper places to manufacture its treasures, stories of worker abuses are as depressing as they are consistent: violence, brutally long … [Read more...]
No one likes a PR crisis but, try as you might, they are likely an unavoidable reality for your business. The Forbes Agency Council is a community for PR and media strategy executives, and we’ve collected a few top tips from these PR pros to keep in mind ahead of your next PR flare-up. Listen To … [Read more...]
There can be no doubt now that Jussie Smollett will struggle to revive his career. The Empire star broke his silence on the ‘worst time of his life’ after all charges against him for filing a false police report were dropped earlier this month. His record has also been wiped clean, and … [Read more...]
TripAdvisor gets negative press for its handling of sexual assault claims In late 2017, TripAdvisor came under fire for not appropriately handling claims of sexual assault after the company deleted a rape victim’s warning on a review for a Mexican resort. Now, over a year later, the largest … [Read more...]
Bold, Beautiful or Just Plain Bad? Three PR Pros Respond to Gillette’s Controversial Ad If the aim of Gillette’s latest campaign was to cause widespread controversy, the razor firm’s PR team is surely congratulating itself. If you haven’t seen it by now, the only possible explanation is … [Read more...]
Gillette’s Controversial Ad is Nothing New Gillette’s “We Believe” campaign has ruffled more than a few well trimmed feathers, with the one-minute, 49-second ad all but taking over online discussion this week. Among its supporters, Gillette has nailed its attempt in providing some … [Read more...]
Canadian Rapper Drake made allegations the entertainment and hotel complex Parq Vancouver, claiming he was racially profiled and barred from gambling from the venue. Parq Vancouver’s response to these events has been touted as a case of inadequate PR mechanisms to handle the crisis. Here’s the … [Read more...]