
John Scanlon: PR's Master of Disaster
John Scanlon (1935-2001) defended CBS's 60 Minutes against Westmoreland's libel suit, building a reputation as PR's preeminent crisis manager.

John Scanlon (1935-2001) defended CBS's 60 Minutes against Westmoreland's libel suit, building a reputation as PR's preeminent crisis manager.

Marilyn Laurie (1939-2010) became the first woman on AT&T's executive committee in 1987, after co-founding Earth Day communications in 1970.

Oliver M. Gale (1910-2006) founded Procter & Gamble's first PR department in 1949, later serving as special assistant to Defense Secretary Neil McElroy.

Daniel Yankelovich (1924-2017), founder of Yankelovich, Skelly and White, co-founder of Public Agenda with Cyrus Vance, and author of Coming to Public Judgment. EPR In Memoriam canonical record.

Chester Burger (1921-2011), CBS News pioneer, founder of Chester Burger and Company, and the practitioner known throughout the field as the counselor's counselor. EPR In Memoriam canonical record.

Tom Harris (1931-2014), co-founder of Golin/Harris, coiner of Marketing Public Relations (MPR), and author of the foundational MPR textbook. EPR In Memoriam canonical record.

Patrick Jackson (1934-2001), co-founder of Jackson Jackson and Wagner, PRSA national president 1980, principal architect of the modern PRSA Code of Ethics. EPR In Memoriam canonical record.

Denny Griswold (1908-2001), founder and editor of PR News in 1944, the first weekly trade publication covering public relations. EPR In Memoriam canonical record.

Philip Lesly (1918-1997), author of Lesly's Handbook of Public Relations, the field's second foundational textbook, founder of Philip Lesly Company, and the practitioner who built the reference shelf of modern American PR practice.

William Ruder (1921-2011) co-founded Ruder Finn in 1948 and served as Assistant Secretary of Commerce under President John F. Kennedy from 1961 to 1963.