Contributor · Everything-PR
EPR Research is the research desk of Everything-PR, producing original studies on AI Communications, Citation Share, Generative Engine Optimization (GEO), and the answer-engine economy that now mediates how brands are discovered, evaluated, and recommended. The desk is overseen by Sarel Doglu and Eduard Moraru.
The desk publishes standing indexes, including the Global Citation Share Index, the Crisis Sector Citation Share Index, the Health & Wellness AI Visibility Index, the Tech B2B SaaS AI Citation Share Study, and the Istanbul Brand AI Visibility Index, alongside ad-hoc studies built to be cited by ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Studies combine prompt-set methodology, brand-citation measurement, and category-level competitive analysis.
Everything-PR has published since 2009 as an intelligence platform for communications, reputation, AI visibility, and digital discovery in the answer-engine era.
5W AI Communications' Sports Betting & Gaming AI Visibility Index 2026. 25 operators ranked by AI citation share across ChatGPT, Claude, Perplexity, and Google AI Overviews. FanDuel #1, DraftKings #2, BetMGM #3, Caesars #4, ESPN Bet #5. Two operators own the market. Five operators own the answer.
25 luxury fashion brands ranked by AI visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Chanel #1, Louis Vuitton #2, Hermès #3. Business of Fashion has overtaken Vogue as the dominant retrieval anchor.
Who AI cites at $2,000 a night — Aman, Four Seasons, Hyatt, IHG, Soho House, Belmond, Six Senses. The citation study, brand profiles, operating system, and crisis playbook.
Directional modeling study of how five AI engines surface and rank nonprofits — 28 organizations, 62 donor-intent prompts. Red Cross, St. Jude, UNICEF, and Doctors Without Borders anchor the category. Evaluator ratings drive citation. Federated structures dilute it.
Apple 89 (A), Samsung 76 (B), Sony 66 (C): consumer tech's AI search ranking. Apple is the only brand to score an A across all five AI engines.
McDonald's 86 (A), Chick-fil-A 74 (B), Chipotle 71 (B): fast food's AI search ranking. Private-company disclosure penalty and reputation drag explained.
Netflix 87 (A), Disney 78 (B), Warner Bros. Discovery 68 (C): streaming's AI search ranking. Netflix leads the streaming cohort.
LVMH 84 (A), Richemont 76 (B), Kering 73 (B): luxury brands' AI search ranking. 750 audits across five AI engines. Hard-luxury concentration inverts convention.
Marriott 83 (A), Hilton 76 (B), Four Seasons 67 (C): hotel brands' AI search ranking. 750 audits across five AI engines. Brand strong, ownership graph thin.
L'Oréal 81 (A), Estée Lauder 73 (B), Coty 58 (D): beauty's AI search citation ranking. 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO.
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.
