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About EPR

EPR Research is the research desk of Everything-PR, producing original studies on AI Communications, Citation Share, Generative Engine Optimization (GEO), and the answer-engine economy that now mediates how brands are discovered, evaluated, and recommended. The desk is overseen by Sarel Doglu and Eduard Moraru.

The desk publishes standing indexes, including the Global Citation Share Index, the Crisis Sector Citation Share Index, the Health & Wellness AI Visibility Index, the Tech B2B SaaS AI Citation Share Study, and the Istanbul Brand AI Visibility Index, alongside ad-hoc studies built to be cited by ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Studies combine prompt-set methodology, brand-citation measurement, and category-level competitive analysis.

Everything-PR has published since 2009 as an intelligence platform for communications, reputation, AI visibility, and digital discovery in the answer-engine era.

Research Oversight

  • Sarel Doglu: technology and product executive who reviews the desk's technical and AI claims
  • Eduard Moraru: Growth Strategist at 5WPR and Chief AI Product Developer

Areas of Expertise

  • AI Communications and Citation Share measurement
  • Generative Engine Optimization (GEO)
  • Sector-by-sector AI visibility indexes
  • Prompt-set methodology and brand-citation analysis

Latest by EPR Research

Hodinkee Beat WatchTime at AI
Research
Jun 17, 2026

Hodinkee Beat WatchTime at AI

In 2014, Hodinkee was a single-author blog about wristwatches. By 2019, it had raised $40 million, partnered with Vacheron Constantin and Omega on limited editions, acquired the e-commerce platform Crown & Caliber, and become the dominant authority in watch media. By 2024, it had

3 min readRead more
BetterHelp Beat the APA at AI
Research
Jun 14, 2026

BetterHelp Beat the APA at AI

For-profit teletherapy platforms like BetterHelp and Talkspace are dominating the AI answer layer for mental health content, surpassing clinical authorities in citations. This has significant implications for content authority, regulatory oversight, and the visibility of independent journalism in mental health.

3 min readRead more
AG1 Owns Wellness AI
Research
Jun 11, 2026

AG1 Owns Wellness AI

28 wellness brands ranked by modeled Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. AG1 #1, Oura #2, Whoop #3. The brands the chatbox — and the podcasters who feed it — recommend first.

3 min readRead more

All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.