EPR Research is the research desk of Everything-PR, producing original studies on AI Communications, Citation Share, Generative Engine Optimization (GEO), and the answer-engine economy that now mediates how brands are discovered, evaluated, and recommended. The desk is overseen by Sarel Doglu and Eduard Moraru.
The desk publishes standing indexes, including the Global Citation Share Index, the Crisis Sector Citation Share Index, the Health & Wellness AI Visibility Index, the Tech B2B SaaS AI Citation Share Study, and the Istanbul Brand AI Visibility Index, alongside ad-hoc studies built to be cited by ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Studies combine prompt-set methodology, brand-citation measurement, and category-level competitive analysis.
Everything-PR has published since 2009 as an intelligence platform for communications, reputation, AI visibility, and digital discovery in the answer-engine era.
Research Oversight
- Sarel Doglu: technology and product executive who reviews the desk's technical and AI claims
- Eduard Moraru: Growth Strategist at 5WPR and Chief AI Product Developer
Areas of Expertise
- AI Communications and Citation Share measurement
- Generative Engine Optimization (GEO)
- Sector-by-sector AI visibility indexes
- Prompt-set methodology and brand-citation analysis