Research
Aug 7, 2026
PR Holding Companies: Publicis Leads AI Search
Publicis 79 (B+). Omnicom 74 (B). WPP 68 (C). The widest gap in any GEO Scorecard volume. Revenue rank and Citation Share are not the same number.
3 min readRead more
EPR Research
ER
Contributor · Everything-PR
ContributorPREditorialCommunications
About EPR
EPR Research is the research desk of Everything-PR, producing original studies on AI Communications, Citation Share, Generative Engine Optimization (GEO), and the answer-engine economy that now mediates how brands are discovered, evaluated, and recommended. The desk is overseen by Sarel Doglu and Eduard Moraru.
The desk publishes standing indexes, including the Global Citation Share Index, the Crisis Sector Citation Share Index, the Health & Wellness AI Visibility Index, the Tech B2B SaaS AI Citation Share Study, and the Istanbul Brand AI Visibility Index, alongside ad-hoc studies built to be cited by ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Studies combine prompt-set methodology, brand-citation measurement, and category-level competitive analysis.
Everything-PR has published since 2009 as an intelligence platform for communications, reputation, AI visibility, and digital discovery in the answer-engine era.
Research Oversight
- Sarel Doglu: technology and product executive who reviews the desk's technical and AI claims
- Eduard Moraru: Growth Strategist at 5WPR and Chief AI Product Developer
Areas of Expertise
- AI Communications and Citation Share measurement
- Generative Engine Optimization (GEO)
- Sector-by-sector AI visibility indexes
- Prompt-set methodology and brand-citation analysis
Latest by EPR Research
Research
Aug 6, 2026
The Sports Agent Citation Share Index 2026: Which Agents Do AI Engines Name When Athletes Ask the Chatbox?
CAA 86 (A). Boras 82 (A). WME 78 (B). Klutch 74 (B). Scott Boras outscores every multi-sport conglomerate. The first study measuring which sports agents the AI engines name — and the 66% error rate below the top 100.
3 min readRead more
Education & EdTech
Aug 3, 2026
The Ivy League's AI Problem: Harvard #17, Six Ivies Miss the Top 20
The 5W AI Higher Education Index ranks Harvard #17. Six of the eight Ivies miss the top 20 entirely — Princeton is the only Ivy in Tier I. Prestige does not predict AI production.
3 min readRead more
Research
Aug 1, 2026
The Cybersecurity Publications AI Engines Cite Most
TechRadar, Security.org, PCWorld, Cybernews, AllAboutCookies, TechRepublic — the cybersecurity publications AI engines cite most when buyers ask which security tools and providers are best. First-edition spot capture across 12 buyer-intent queries on Google Search.
3 min readRead more
Research
Aug 1, 2026
Lobbying Firm Citation Share Index 2026
Which Washington lobbying firms ChatGPT, Perplexity, and Gemini name first when asked about government relations. Revenue rank and Citation Share are not the same number. The first AI-visibility ranking of the lobbying industry.
3 min readRead more
AI Visibility
Jul 31, 2026
Tsinghua SEM Is Structurally Depressed by English-Language Citation Bias
Tsinghua SEM ranked #8 globally in the 5W AI Business School Index 2026 — the highest non-US school. Under Chinese-engine normalization, estimated #4–5. The English-language citation bias that structurally depresses every Mandarin-primary institution.
3 min readRead more
Legal & Litigation Communications
Jul 30, 2026
The MBB AI Feeder Problem: A 12-Point Gap Inside Consulting
The top MBB feeder schools outscore the median business school by 12 points on AI readiness. McKinsey, BCG, and Bain recruit from programs that teach AI — but most MBA programs still don't require it.
3 min readRead more
Education & EdTech
Jul 28, 2026
42% of MBA Programs Require Zero AI Coursework
42% of the 60 MBA programs in the 5W AI Business School Index 2026 require zero AI coursework. The gap between the top and the median is 18×. Most business schools are graduating students into an AI economy without teaching AI.
3 min readRead more