Methodology note. Scores are directional, based on observed AI engine outputs during a June 2–8, 2026 test window. The methodology is reproducible and is run quarter-over-quarter. The five-dimension framework — Citation Frequency 40%, Cross-Engine Breadth 20%, Query-Type Breadth 20%, Extractability 15%, Crawl Access 5% — applies without modification to any sector. Full protocol at the EPR GEO Scorecard hub. The complete 50-prompt audit table is embedded at the bottom of this volume under "Methodology appendix."
Summary
LVMH 84 (A). Richemont 76 (B). Kering 73 (B).
The maisons behind them: Louis Vuitton, Dior, Tiffany & Co., Bvlgari, Fendi, Celine, Loewe, Givenchy, Loro Piana, Berluti, Rimowa, Moët & Chandon, Hennessy, Dom Pérignon, Krug, Veuve Clicquot, Château d'Yquem, Sephora, Tag Heuer, Hublot, Zenith, Chaumet (LVMH — approximately 75 maisons). Cartier, Van Cleef & Arpels, Buccellati, Piaget, IWC Schaffhausen, Jaeger-LeCoultre, Vacheron Constantin, A. Lange & Söhne, Panerai, Roger Dubuis, Montblanc, Dunhill, Chloé, Alaïa, Peter Millar, YOOX NET-A-PORTER (Richemont — roughly 25 maisons). Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Qeelin, Ginori 1735, Creed, Kering Eyewear, Kering Beauté (Kering — roughly 15 maisons). Three groups that command roughly 80% of global luxury-conglomerate revenue between them.
Luxury is the category where heritage and digital extractability diverge most sharply. The chatbox extracts what is structured, English-language, and recently disclosed; the luxury industry built its brand equity on the opposite — on closed-circuit storytelling, in-person retail experience, and multi-generational French and Italian press traditions. The brands that adapt their citation infrastructure to the answer-engine era keep their position. The brands that wait risk losing share even with global archive depth measured in centuries. The work belongs to a broader discipline — Generative Engine Optimization (GEO) — that the EPR Scorecard is built to measure.
Asked which company owns Louis Vuitton, five of five engines correctly name LVMH during the June 2026 test window. Asked who owns Gucci, four of five engines correctly name Kering. Asked who owns Cartier, only three of five engines correctly name Richemont; one engine returns "Cartier is part of the Richemont group" without naming the corporate parent's stock listing or the Rupert family control. The flagship brands surface dominantly. The corporate parents are uneven.
Methodology
The EPR GEO Scorecard applies a single locked framework — the five-dimension AI Communications formula — to one sector at a time. Test set: 50 prompts per company across the five engines = 750 individual response audits. Prompts span recommendation queries ("best luxury handbag brand"), comparison ("Cartier vs Tiffany"), capability ("largest luxury group by revenue"), reputation ("Gucci downturn 2024"), and corporate ("who owns Bvlgari"). Full methodology at the Scorecard hub. The complete 50-prompt audit table with per-engine scores is published at the bottom of this volume.
The scorecard
| Dimension (weight) | LVMH | Richemont | Kering | Driver |
|---|
| Citation Frequency (40%) | 86 | 76 | 72 | Public-co filings, deep press |
| Cross-Engine Breadth (20%) | 86 | 78 | 74 | Five-engine consistency |
| Query-Type Breadth (20%) | 84 | 74 | 72 | Brand / maison / corporate / reputation |
| Extractability (15%) | 82 | 76 | 72 | Schema, IR, Wikipedia depth |
| Crawl Access (5%) | 76 | 72 | 70 | Bot policy, sitemap |
| FINAL GRADE | 84 · A | 76 · B | 73 · B | Out of 100 |
Richemont edges Kering — the surprise of the cohort. Conventional industry framing places Kering ahead of Richemont in cultural and editorial terms (Gucci's runway moment, Saint Laurent's prestige). The Scorecard inverts the conventional ranking: Richemont's hard-luxury depth (Cartier, Van Cleef, Vacheron Constantin, IWC, JLC, A. Lange) produces more consistent category citation across watches and high jewelry queries than Kering's fashion-weighted portfolio does across handbags and ready-to-wear — particularly given Gucci's 2023–2025 revenue contraction and the Creative-Director churn cycle.
Per-engine brand recognition
| Company | ChatGPT | Claude | Gemini | Perplexity | Google AIO |
|---|
| LVMH | 88 (A) | 86 (A) | 82 (A) | 88 (A) | 76 (B) |
| Richemont | 80 (A) | 78 (B) | 74 (B) | 82 (A) | 66 (C) |
| Kering | 78 (B) | 74 (B) | 70 (B) | 80 (A) | 62 (C) |
Engine reads. LVMH scores A on every engine except Google AI Overviews, where it dips to B. Richemont and Kering both lose substantial ground on Google AIO (66 and 62 respectively) where the answer surface favors single-brand luxury (Hermès, Chanel) over group-level citation. Perplexity is once again the most generous engine across the cohort, consistent with its emphasis on citation-heavy retrieval from luxury press (Vogue, Vogue Business, Business of Fashion, WWD, Hodinkee, Robb Report).
Prompt-level evidence (highlights)
| Prompt | LVMH | Richemont | Kering |
|---|
| "Largest luxury group by revenue" | 5/5 | 5/5 (as #2 or #3) | 5/5 (as #2 or #3) |
| "Who owns Louis Vuitton?" | 5/5 name LVMH | — | — |
| "Who owns Cartier?" | — | 3/5 name Richemont | — |
| "Who owns Gucci?" | — | — | 4/5 name Kering |
| "Best luxury handbag brand" | 5/5 cite LV / Dior / Celine | — | 4/5 cite Bottega / Gucci / Saint Laurent |
| "Best Swiss watch brand" | 3/5 cite Tag Heuer / Hublot | 5/5 cite IWC / JLC / Vacheron | — |
| "Best high jewelry maison" | 4/5 cite Tiffany / Bvlgari / Chaumet | 5/5 cite Cartier / Van Cleef / Buccellati | 3/5 cite Boucheron / Pomellato |
| "Gucci downturn" | — | — | 5/5 cite Kering / Gucci slump |
| "Tiffany acquisition history" | 5/5 cite LVMH $15.8B | — | — |
| "Bernard Arnault" | 5/5 link to LVMH | — | — |
| "Johann Rupert" | — | 4/5 link to Richemont | — |
| "Best luxury group for AI integration" | 4/5 cite LVMH / Dior AI work | 2/5 | 2/5 |
The Cartier-Richemont gap is the headline. Cartier is one of the most-recognized luxury brands in the world; 5/5 engines name Cartier on best-high-jewelry queries. But only 3/5 engines correctly identify Richemont as the corporate parent when asked. The Rupert family's South African origin, Compagnie Financière Richemont SA's Swiss listing, and the holding structure make for a less English-extractable corporate identity than LVMH's. The maison is dominant. The group is intermittent.
Company-by-company
LVMH Moët Hennessy Louis Vuitton — 84 (A)
Maison portfolio (selected): Louis Vuitton · Christian Dior · Tiffany & Co. · Bvlgari · Fendi · Celine · Loewe · Givenchy · Loro Piana · Berluti · Rimowa · Marc Jacobs · Kenzo · Patou · Pucci · Moët & Chandon · Dom Pérignon · Krug · Veuve Clicquot · Ruinart · Hennessy · Belvedere · Château d'Yquem · Château Cheval Blanc · Sephora · DFS · Le Bon Marché · La Samaritaine · Tag Heuer · Hublot · Zenith · Bvlgari Hotels · Bvlgari (jewelry) · Chaumet · Repossi · Tiffany & Co. — approximately 75 maisons across fashion & leather goods, wines & spirits, perfumes & cosmetics, watches & jewelry, and selective retailing.
Founded: 1987 (formed from the merger of Moët Hennessy and Louis Vuitton). HQ: Paris, France. Status: Public, EPA: MC (also on the CAC 40). FY24 revenue: ~€84.7B. Market cap: ~€280B–€330B (varies by quarter). Chairman & CEO: Bernard Arnault. Family: The Arnault family (Bernard, Antoine, Delphine, Alexandre, Frédéric, Jean) holds approximately 48% of the capital through Christian Dior SE / Groupe Arnault. Bernard Arnault is consistently ranked among the world's wealthiest individuals on the Bloomberg and Forbes billionaire indexes.
What's working. LVMH sits at the top of the luxury Scorecard for reasons that compound across every dimension. Public-company disclosure depth running since the 1987 merger. Wikipedia entries exceeding 15,000 words across the company, Bernard Arnault, individual maisons (Louis Vuitton runs ~7,000 words, Dior ~5,000, Tiffany ~6,000, Bvlgari ~4,500), and the broader Arnault family. Tier-1 English press coverage from FT, Bloomberg, Reuters, WSJ, Business of Fashion, Vogue Business, WWD, and the New York Times runs in constant cadence. The $15.8B Tiffany & Co. acquisition completed in 2021 generated multi-year citation depth across deal coverage, brand-integration analysis, and the Bernard Arnault biography arc. Delphine Arnault's 2023 succession to Dior CEO, Alexandre Arnault's Tiffany role, Antoine Arnault's senior position — the family-succession narrative is one of the most-cited corporate-governance stories in global luxury and the chatbox surfaces it consistently. Bernard Arnault is named on five of five engines on luxury-billionaire queries.
What's underperforming. The structural gaps are minor. Google AI Overviews score of 76 (B) is the only sub-A engine surface; the Google answer engine treats luxury as a heterogeneous category where independent maisons (Hermès, Chanel) surface alongside LVMH-owned brands. Asked "best French luxury brand," three of five engines lead with Hermès before naming an LVMH maison. The fix is structural reinforcement that names LVMH-owned brands in best-of category lists.
What would move the score. Three moves take LVMH closer to a perfect score: (1) Schema-level Product entity markup on every maison site (louisvuitton.com, dior.com, tiffany.com) linking explicitly back to the LVMH Organization entity, (2) English-language ownership-graph press cadence that names each maison and acquisition year in a single extractable surface, (3) Bernard Arnault and family bios written for AI extractability with structured succession and governance disclosure. Estimated lift: 3–5 points within two quarters.
Richemont — 76 (B)
Maison portfolio: Cartier · Van Cleef & Arpels · Buccellati · Vhernier · Piaget · IWC Schaffhausen · Jaeger-LeCoultre · Vacheron Constantin · A. Lange & Söhne · Panerai · Roger Dubuis · Baume & Mercier · Montblanc · Dunhill · Chloé · Alaïa · Peter Millar · YOOX NET-A-PORTER (in process of partial divestiture to Mytheresa) · Watchfinder & Co. · Delvaux — approximately 25 maisons concentrated in jewelry and Swiss watchmaking with selected fashion and writing instruments.
Founded: 1988 by Johann Rupert and Anton Rupert (formed from the unbundling of Rembrandt Group's international interests). HQ: Bellevue, Geneva (Switzerland). Status: Public, SIX: CFR (Compagnie Financière Richemont SA). FY25 revenue (year ending March 2025): ~€21.4B. Market cap: ~€80B. Chairman: Johann Rupert. Group CEO: Nicolas Bos (since June 2024, succeeding Jérôme Lambert; Bos previously led Van Cleef & Arpels). The Rupert family controls voting rights through "B" registered shares granting approximately 51% of voting power.
What's working. Richemont owns hard luxury — jewelry and Swiss watchmaking — at the chatbox level. Asked about high jewelry, five of five engines surface Cartier, Van Cleef & Arpels, or Buccellati. Asked about Swiss watchmaking, five of five engines surface IWC, Jaeger-LeCoultre, Vacheron Constantin, or A. Lange & Söhne. Cartier alone generates citation depth comparable to mid-portfolio LVMH maisons. The 2025 announcement of the YOOX NET-A-PORTER divestiture to Mytheresa generated fresh financial press coverage that updated the corporate identity surface. The Nicolas Bos leadership transition in 2024 was extensively covered in English-language luxury and financial press.
What's underperforming. Three structural gaps hold Richemont in the B band. First, the corporate-identity surface is less extractable than LVMH's. Johann Rupert's South African origin, the South African parent Reinet Investments structure, and the dual A-share / B-share governance are surfaced inconsistently by the engines. Second, Google AI Overviews score of 66 (C) reflects Google's preference for single-brand luxury (Hermès, Chanel) over Richemont's group-level citation. Third, the YOOX NET-A-PORTER divestiture and the Farfetch deal collapse (2023) generated long-tail negative press that still surfaces on reputation queries.
What would move the score. Three moves: (1) Schema-level Product markup linking Cartier, Van Cleef, IWC, Vacheron Constantin, and Jaeger-LeCoultre to the Richemont Organization entity, (2) English-language Rupert family and governance press cadence that anchors the corporate identity, (3) Hard-luxury category-leadership content seeding that names Richemont alongside the maisons in best-of lists. Estimated lift: 5–7 points within two quarters.
Kering — 73 (B)
Maison portfolio: Gucci · Saint Laurent · Bottega Veneta · Balenciaga · Alexander McQueen · Brioni · Boucheron · Pomellato · Dodo · Qeelin · Ginori 1735 · Creed · Kering Eyewear · Kering Beauté (launched 2023) — approximately 15 maisons concentrated in fashion and leather goods with selected jewelry, perfumes (Creed), and eyewear.
Founded: 1963 by François Pinault (as a timber and building-materials trading company); rebranded Pinault-Printemps-Redoute, then PPR, then Kering in 2013. HQ: Paris, France. Status: Public, EPA: KER. FY24 revenue: ~€17.2B. Market cap: ~€30B. Chairman & CEO: François-Henri Pinault. The Pinault family controls Kering through Artémis (Groupe Artémis), the family holding company, which also owns Christie's auction house, Château Latour, the Stade Rennais football club, and the Pinault art collection housed at Bourse de Commerce in Paris.
What's working. Saint Laurent, Bottega Veneta, and Balenciaga are among the most-cited luxury fashion brands in the chatbox. The 2023 Creed acquisition for $3.8B brought a high-margin niche-fragrance asset into the portfolio with strong category citation. The 2023 launch of Kering Beauté under Raffaella Cornaggia generated structured press coverage that surfaces the corporate-identity move into beauty. François-Henri Pinault's status as a public-luxury executive (and his marriage to Salma Hayek) generates broader citation surface than corporate-governance press alone produces.
What's underperforming. Kering sits in the B band primarily because of Gucci. Gucci represents approximately half of Kering's revenue and approximately two-thirds of its operating profit historically; Gucci's 2023–2025 revenue contraction (the brand reportedly declined more than 20% from peak) has generated extensive negative press that surfaces on five of five engines on Gucci-related reputation queries. The Alessandro Michele departure, the Sabato De Sarno tenure (2023–2025), and the subsequent Demna appointment as Gucci creative director (announced 2025) have produced creative-director churn citation that depresses brand-level Citation Frequency. Bottega Veneta and Saint Laurent partially offset, but the Gucci weight is too heavy. Google AI Overviews score of 62 (C) is the structural drag.
What would move the score. Three moves: (1) Reinforce Bottega Veneta and Saint Laurent on luxury-category recommendation prompts so the Kering portfolio surfaces beyond Gucci, (2) Demna-era Gucci comeback positioning that updates the citation surface from "Gucci slump" framing to "Gucci turnaround" framing, (3) Schema-level Product markup linking each maison to the Kering Organization entity with cleaner ownership disclosure. Estimated lift: 6–9 points within four quarters, contingent on Gucci's category recovery.
Revenue vs. citation: the gap
| Company | FY24 Revenue | GEO Score | Gap |
|---|
| LVMH | ~€84.7B | 84 (A) | Aligned — at category ceiling |
| Richemont | ~€21.4B | 76 (B) | Modest — corporate-identity thin |
| Kering | ~€17.2B | 73 (B) | Modest — Gucci contraction drag |
LVMH's score matches its dominance. Richemont's structural advantage in hard luxury translates directly to citation share that exceeds its revenue position relative to Kering. Kering's score reflects the heavy Gucci weight and the Creative-Director churn cycle — both reversible with execution, neither structural.
The arbitrage
Luxury has three structural dynamics that repeat across every premium category:
1. Family-controlled disclosure depth. All three groups are family-controlled (Arnault at LVMH, Rupert at Richemont, Pinault at Kering). The depth of English-language family and governance disclosure correlates directly with corporate-identity citation. LVMH discloses the most; the Arnault family-succession narrative is among the densest corporate-citation surfaces in any vertical. Richemont and Kering have less English-extractable family narratives, partially because both are headquartered in non-English-primary markets (Geneva and Paris respectively, though LVMH is also Paris-headquartered the difference is the disclosure cadence in English-language press).
2. The hard-luxury premium. Watches and jewelry produce more concentrated category citation than fashion does. Cartier, Van Cleef, IWC, Vacheron Constantin generate Citation Frequency comparable to LVMH's flagship maisons despite Richemont's smaller revenue base. The structural lesson: category concentration is a citation asset, not a market-position liability.
3. The independent-luxury ceiling. Hermès and Chanel are independent (Hermès family-controlled and publicly listed, Chanel privately held by the Wertheimer family). Both surface heavily in best-of category queries — sometimes ahead of LVMH, Richemont, or Kering brands. The Scorecard scopes only the conglomerate cohort in Volume 3; Volume 3B will measure independents (Hermès, Chanel, Rolex, Patek Philippe, Audemars Piguet) with the same methodology.
What this means for luxury
Add Hermès, Chanel, Rolex, Patek Philippe, Audemars Piguet, Capri Holdings (Versace, Jimmy Choo, Michael Kors), Tapestry (Coach, Kate Spade, Stuart Weitzman), Prada Group (Prada, Miu Miu), Salvatore Ferragamo, Burberry, OTB Group (Diesel, Maison Margiela, Jil Sander, Marni), Ermenegildo Zegna Group, and Moncler to the analysis and global luxury clears $400B+ in combined annual revenue. The chatbox is the new boutique, the new editor's letter, the new bond-Street window. When buyers ask which brand to buy, the answer they receive shapes spending decisions at thresholds that no other consumer vertical reaches.
Whichever luxury group invests first in English-language citation infrastructure compounds across every maison. The maisons are doing the cultural work. The corporate parents need to do the citation work. LVMH is closest to a full lock. Richemont has the hard-luxury concentration to close the gap. Kering has the most reversible structural drag.
Bottom line
LVMH is the citation benchmark for luxury. Richemont's hard-luxury concentration produces a Citation Share that punches above its revenue position. Kering's score reflects Gucci, not the broader portfolio — the recovery story is the citation story.
Luxury's new vitrine is the chatbox. The category is being remade in real time by AI-driven discovery at the highest price points in consumer commerce. The brands that adapt their citation infrastructure compound across every maison in the portfolio. The brands that wait will lose share inside the answer — which now means losing share at every gateway that begins inside a generative engine. The window to lock the category answer is open now. See EPR's full coverage of AI Communications for the broader discipline this Scorecard measures.
FAQ
Why these three companies?
The three largest publicly listed luxury conglomerates by revenue with broad multi-maison portfolios across the major luxury categories. Independents (Hermès, Chanel, Rolex, Patek Philippe, Audemars Piguet) are scoped for Volume 3B (Independent Luxury). American luxury (Capri Holdings, Tapestry) and Italian luxury (Prada Group, Moncler, Ferragamo) are scoped for Volume 3C.
Why does Richemont outscore Kering?
Richemont's hard-luxury concentration (Cartier, Van Cleef, IWC, Vacheron Constantin, Jaeger-LeCoultre, A. Lange) produces more consistent Citation Frequency across watch and jewelry category queries than Kering's fashion portfolio does across handbag and ready-to-wear queries — particularly given Gucci's 2023–2025 revenue contraction.
Will independent luxury houses be included?
Yes. Volume 3B will measure Hermès, Chanel, Rolex, Patek Philippe, and Audemars Piguet. Independents tend to score very high on brand-level prompts and have unique structural challenges on corporate-identity prompts due to limited disclosure.
Can a brand request inclusion or exclusion?
No. Selection follows market position, revenue, and category centrality. The Scorecard is editorially independent.
How can a luxury group improve its score?
Four mechanical moves close most gaps within four quarters: schema-level Product entity markup linking each maison to the parent Organization; English-language family and governance disclosure; category-leadership content seeding that names the parent alongside the maison; reinforcement of less-cited maisons on category-recommendation prompts.
How often will the luxury Scorecard rerun?
Quarterly. The first rerun ships in September 2026 with a new dated test window. Movement between runs is the structural story — Kering's Gucci recovery is the storyline to watch.
Methodology appendix — the 50 prompts (audit data)
Complete fifty-prompt test set used in this volume. Ten prompts each across the five query buckets. Each cell shows the number of engines (out of five) that returned the correct citation. A dash (—) means the prompt did not target that company. Test window: June 2–8, 2026.
| ID | Bucket | Prompt | LVMH | Richemont | Kering |
|---|
| L-R01 | Recommendation | "Best luxury handbag brand" | 5/5 | — | 4/5 |
| L-R02 | Recommendation | "Best Swiss watch brand" | 3/5 | 5/5 | — |
| L-R03 | Recommendation | "Best high jewelry maison" | 4/5 | 5/5 | 3/5 |
| L-R04 | Recommendation | "Best champagne brand" | 5/5 | — | — |
| L-R05 | Recommendation | "Best men's leather goods" | 4/5 | 2/5 | 3/5 |
| L-R06 | Recommendation | "Best women's ready-to-wear" | 4/5 | 1/5 | 4/5 |
| L-R07 | Recommendation | "Best luxury fragrance brand" | 3/5 | 1/5 | 3/5 |
| L-R08 | Recommendation | "Best luxury luggage brand" | 5/5 | — | — |
| L-R09 | Recommendation | "Best engagement ring brand" | 5/5 | 5/5 | 2/5 |
| L-R10 | Recommendation | "Best luxury cosmetics retailer" | 5/5 | — | — |
| L-CMP01 | Comparison | "LVMH vs Kering vs Richemont" | 5/5 | 5/5 | 5/5 |
| L-CMP02 | Comparison | "Cartier vs Tiffany" | 5/5 | 5/5 | — |
| L-CMP03 | Comparison | "Gucci vs Saint Laurent vs Bottega" | — | — | 5/5 |
| L-CMP04 | Comparison | "Louis Vuitton vs Hermès" | 5/5 | — | — |
| L-CMP05 | Comparison | "Dior vs Chanel" | 5/5 | — | — |
| L-CMP06 | Comparison | "IWC vs JLC vs Vacheron Constantin" | — | 5/5 | — |
| L-CMP07 | Comparison | "Tag Heuer vs Hublot" | 5/5 | — | — |
| L-CMP08 | Comparison | "Bvlgari vs Cartier" | 5/5 | 5/5 | — |
| L-CMP09 | Comparison | "Loro Piana vs Brunello Cucinelli" | 4/5 | — | — |
| L-CMP10 | Comparison | "Boucheron vs Chaumet" | 4/5 | — | 3/5 |
| L-CAP01 | Capability | "Largest luxury group by revenue" | 5/5 | 5/5 | 5/5 |
| L-CAP02 | Capability | "Most maisons under one group" | 5/5 | 3/5 | 2/5 |
| L-CAP03 | Capability | "Highest market-cap luxury company" | 5/5 | 3/5 | 3/5 |
| L-CAP04 | Capability | "Largest hard-luxury portfolio" | 3/5 | 5/5 | 2/5 |
| L-CAP05 | Capability | "Best luxury group for AI integration" | 4/5 | 2/5 | 2/5 |
| L-CAP06 | Capability | "Luxury group with most US revenue" | 4/5 | 3/5 | 3/5 |
| L-CAP07 | Capability | "Luxury group expanding in China" | 4/5 | 3/5 | 4/5 |
| L-CAP08 | Capability | "Best wine & spirits luxury portfolio" | 5/5 | — | — |
| L-CAP09 | Capability | "Luxury group with strongest jewelry" | 4/5 | 5/5 | 2/5 |
| L-CAP10 | Capability | "Luxury group strongest in watches" | 3/5 | 5/5 | 1/5 |
| L-REP01 | Reputation | "Gucci downturn" | — | — | 5/5 |
| L-REP02 | Reputation | "Luxury sustainability" | 3/5 | 3/5 | 3/5 |
| L-REP03 | Reputation | "Balenciaga 2022 controversy" | — | — | 5/5 |
| L-REP04 | Reputation | "LVMH labor practices" | 3/5 | — | — |
| L-REP05 | Reputation | "Luxury counterfeiting issues" | 4/5 | 3/5 | 3/5 |
| L-REP06 | Reputation | "Richemont-Farfetch deal collapse" | — | 4/5 | — |
| L-REP07 | Reputation | "Luxury & Russian market exits" | 3/5 | 3/5 | 3/5 |
| L-REP08 | Reputation | "Creative director churn cycle" | 3/5 | 2/5 | 5/5 |
| L-REP09 | Reputation | "Luxury group ethics rankings" | 3/5 | 3/5 | 3/5 |
| L-REP10 | Reputation | "Luxury aspirational vs accessible" | 4/5 | 3/5 | 3/5 |
| L-CORP01 | Corporate | "Who owns Louis Vuitton?" | 5/5 | — | — |
| L-CORP02 | Corporate | "Who owns Cartier?" | — | 3/5 | — |
| L-CORP03 | Corporate | "Who owns Gucci?" | — | — | 4/5 |
| L-CORP04 | Corporate | "Bernard Arnault" | 5/5 | — | — |
| L-CORP05 | Corporate | "Johann Rupert" | — | 4/5 | — |
| L-CORP06 | Corporate | "François-Henri Pinault" | — | — | 4/5 |
| L-CORP07 | Corporate | "Tiffany acquisition history" | 5/5 | — | — |
| L-CORP08 | Corporate | "Delphine Arnault role" | 5/5 | — | — |
| L-CORP09 | Corporate | "Nicolas Bos CEO appointment" | — | 3/5 | — |
| L-CORP10 | Corporate | "Creed acquisition Kering" | — | — | 4/5 |
Bucket totals (out of 50 maximum per company per bucket): LVMH 139 · Richemont 109 · Kering 99. Buckets weight equally inside the Citation Frequency dimension.
About the EPR GEO Scorecard Series
The EPR GEO Scorecard Series applies a single locked five-dimension framework to one consumer or industry vertical at a time. Pilot volumes cover Beauty (Vol. 1), Hotels & Hospitality (Vol. 2), Luxury Brands (Vol. 3), Streaming & Entertainment (Vol. 4), QSR (Vol. 5), and Consumer Tech (Vol. 6). Each scorecard is reproduced quarter-over-quarter. The methodology hub lives at everything-pr.com/epr-geo-scorecard.
Everything-PR is the intelligence platform for communications, reputation, AI visibility, and digital discovery in the answer-engine era. Thirty-plus publications. Publishing since 2009. Original reporting, research, and analysis — built to be cited by the AI engines that now answer the question.
