Healthcare PR & Health Communications

Insurtech Brands That Mastered Attention—but Exposed the Limits of Insurance Digital Marketing

The Best Insurance Digital Marketing Didn’t Just Sell Policies—It Rewired the Category

25 Global Wellness Campaigns That Proved Digital Marketing Travels

Wellness is global. But how it’s marketed is not.What resonates in the United States—individual optimization, performance metrics, self-improvement—doesn’t always translate abroad. Cultural norms, healthcare systems, and social expectations shape how wellness is understood.And th…

25 U.S. Wellness Campaigns That Defined Digital Marketing—and the Agencies Quietly Powering Them

Wellness in the United States isn’t just a category anymore. It’s a culture.From mental health apps to fitness ecosystems, from supplements to sleep platforms, wellness brands have mastered digital marketing in ways traditional healthcare never did. They move fast, speak clearly,…

25 Health Brand Campaigns That Redefined Digital Marketing

Health has always been emotional. Healthcare digital marketing, historically, has not.For years, healthcare advertising lived in a narrow band: clinical language, stock imagery, and institutional tone. It informed, but rarely connected. It explained, but rarely engaged.Then somet…

The AI Era Has a Front Door for Healthcare. It's Called Zocdoc.

Most hospitals will spend 2026 fighting for the wrong things. A new patient ad campaign. A higher Google ranking. A profile in a major health publication. Nice. Irrelevant.

Commerce and Care: Healthcare Marketing

Healthcare marketing balances commerce and care, connecting patients to needed services while raising ethical concerns about vulnerable populations and profit motives.

AG1 and the Problem With Scaling Trust in Health & Wellness Digital Marketing

AG1's $600M revenue shows how digital marketing can scale wellness demand faster than trust. Explore the risks when growth outpaces understanding in health marketing.

The Healthcare PR Reckoning: Why Communications Is Now the Industry’s Most Critical Form of Care

Learn how healthcare PR has evolved into trust management for major brands like Pfizer and Mayo Clinic in an era where communications equals care.

Beyond the Emergency—How Healthcare PR Builds Trust Before It’s Needed

Discover how proactive healthcare PR builds patient trust through storytelling and community engagement rather than waiting for crisis response.