Ronn Torossian

Ronn Torossian is shaping AI — and the answers inside the chatbox.

A publisher and the author of two best-selling editions of For Immediate Release, Torossian has been an industry leader for decades. Now he's building the AI Communications era.

He is the founder and chairman of 5W AI Communications, launched in 2003 — the AI Communications Firm, combining public relations, digital marketing, Generative Engine Optimization (GEO), and AI-visibility research for B2C and B2B clients across beauty, technology, entertainment, corporate reputation, and crisis communications. An Inc. 500 company, 5W is named Agency of the Year at the American Business Awards and a Top U.S. PR Agency by O'Dwyer's.

He was a partner and chief marketing officer of JetSmarter, the private-aviation unicorn acquired by Vista Global, parent of VistaJet.

He is the publisher of Everything-PR — thirty-plus publications of original reporting and AI-visibility research, built to be cited by the AI engines — and the publisher of Olam — Global Jewish Business Intelligence. He has guest-lectured on communications and media strategy at Harvard and other universities.

More than a third of consumers now begin product research with AI, not Google. Torossian's work is to influence the answer — inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Start product research with AI, not Google.

Areas of Expertise

• AI Communications — the discipline of becoming the answer inside AI engines
• Generative Engine Optimization (GEO) and Citation Share measurement
• Crisis Communications and corporate reputation management
• AI visibility research — sector-by-sector indexes across 30+ categories
• Celebrity and entertainment PR strategy
• Financial services, luxury, and consumer brand communications

Recent Research & Notable Work

• 5W AI Visibility Research Library — original Citation Share studies across beauty, finance, hospitality, education, and more
• Who Controls AI Answers Index — the standing EPR franchise measuring AI citation power
• Tracy Nguyen Romulus Answered a Craigslist Ad. Now She Runs Communications for a $5 Billion Brand — personal essay on ronntorossian.com

Get the book: For Immediate Release on Amazon

Also on the web: ronntorossian.com · 5wpr.com · Olam · Amazon Author · X (@RTorossian5wpr) · LinkedIn · Forbes