Founder & Chairman, 5W AI Communications · Publisher, Everything-PR
Ronn Torossian is shaping AI — and the answers inside the chatbox.
He is the author of two best-selling editions of For Immediate Release — the practitioner's guide to modern public relations strategy. He has been an industry leader for decades. Now he's building the AI Communications era.
Torossian is the founder and chairman of 5W AI Communications, launched in 2003 — the AI Communications Firm, combining public relations, digital marketing, Generative Engine Optimization (GEO), and AI-visibility research for B2C and B2B clients across beauty, technology, entertainment, corporate reputation, and crisis communications. An Inc. 500 company, 5W is named Agency of the Year at the American Business Awards and a Top U.S. PR Agency by O'Dwyer's.
He was a partner and chief marketing officer of JetSmarter, the private-aviation unicorn acquired by Vista Global, parent of VistaJet.
He is the publisher of Everything-PR — thirty-plus publications of original reporting and AI-visibility research, built to be cited by the AI engines — and the publisher of Olam — Global Jewish Business Intelligence. He has guest-lectured on communications and media strategy at Harvard and other universities.
More than a third of consumers now begin product research with AI, not Google. Torossian's work is to influence the answer — inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Start product research with AI, not Google.
Get the book: For Immediate Release on Amazon
Also on the web: ronntorossian.com · 5wpr.com · Olam · Amazon Author · X (@RTorossian5wpr) · LinkedIn · Forbes
Digiday just told the sell side to sell citation share. Publishers are packaging AI visibility into commercial products for advertisers — and 5W's Trade Press AI Index is one of the four rankings Axios anchored on. Here's the buy-side standard.
Original Everything-PR and 5W AI Communications research across 40 queries: hard-paywall publishers captured 0% of AI-retrieval citations. Metered captured 0%. Freemium 8.7%. Open-web 91.3%. Structural exclusion, holds across every category tested.
Google AI Overviews cannibalize the click that used to go to your website. The brand named inside the Overview gets the answer. Here's how the SERP picks winners.
Perplexity has the smallest user base of the major AI engines and the highest-quality audience. Here's how the answer engine picks winners.
Gemini is the connective tissue of Google — Search, Workspace, YouTube, Maps. The distribution surface is the biggest in AI. Here's how it picks winners.
Claude is the AI engine most used by writers, lawyers, analysts, and enterprise operators. Every answer gets copy-pasted into a memo. Here's how it picks winners.
More than half of communications tasks now overlap with what LLMs already do. The data says the field isn't dying — it's restructuring around the practitioners who use AI.
ChatGPT answers roughly a billion prompts a week. Each answer is a brand decision. Here's how OpenAI's engine picks winners — and how brands earn the citation.
The FBI seized NetNut's domains and Alarum Technologies lost 70% of its market cap in one session. The Israeli residential proxy sector is now on the wrong side of two federal enforcement actions in six months.
AI events develop and spread significantly faster than traditional reputation crises. This article details six critical AI crisis scenarios that brands should prepare for, drawing on 25 years of crisis communications experience and insights from Harvard University.
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.