Customer segmentation in fashion marketing
Customer segmentation aims to divide a large customer base into smaller subgroups that share similar needs and characteristics. Some of the normal criteria for subgroup classification are age, gender, purchasing behavior, financial situation, and occupation. Conventional customer segmentation methods, however, are undergoing change due to an increasing number of customers experimenting with their style and budget. Given below are some examples of segmentation styles that help companies enhance their assessment of their customers so they can offer products and services designed to appeal to the targeted audience. 1) Demographic segmentation - This is one of the most widely used methods of classification.... Read More >