Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Customer segmentation aims to divide a large customer base into smaller subgroups that share similar needs and characteristics. Some of the normal criteria for subgroup classification are age, gender, purchasing behavior, financial situation, and occupation. Conventional customer segmentation methods, however, are undergoing change due to an increasing number of customers  experimenting with their style and budget. Given below are some examples of segmentation styles that help companies enhance their assessment of their customers so they can offer products and services designed to appeal to the targeted audience. 1) Demographic segmentation - This is one of the most widely used methods of classification.... Read More >

The pandemic saw a lot of businesses pressing pause on campaigns and sometimes canceling them completely. With physical events canceled and brick-and-mortar stores shut, businesses had to completely reconsider how to reach consumers. To influence audiences, brands realized they had to use social media platforms intelligently. This led them to seek the help of influencers. Influencers grew their follower bases by adapting and diversifying their content and using channels like TikTok, a platform that has seen a 45% increase in influencers in 2021 alone.  The success of influencer marketing has given rise to the term, ‘creator economy’, which is given importance by... Read More >

Marketing is evolving with the world it inhabits. The pandemic is not only leaving behind lessons but is also creating opportunities in the marketing world. To increase their ROI, marketers need to adapt their approach. Quite a few brands have taken to enhance their campaigns with gamification. Games have become incredibly immersive. The level of detail possible in today’s games allows gamers to enter a universe where they are engaged with sights, sounds, and stories. Heinz teamed up with Call of Duty: Warzone Pacific to identify hidden spots in the new Calders map in order to safely enjoy a well-deserved... Read More >

One of the important elements of a company’s website is the Frequently Asked Questions (FAQ) page, which helps with a company’s customer conversion journey. Any consumer that opens up that page has already identified a need for whatever a company is selling, and has entered the consideration stage of the purchasing journey. The FAQ page can provide the consumers with information that’s required to finalize their purchasing decision. Unfortunately, many companies overlook the importance of the FAQ page, or simply add the page as an afterthought as opposed to creating a page that’s going to generate more conversions. A company’s... Read More >

Recently, the CEO of the tech mortgage company Better.com, Vishal Garg, invited 900 of the company’s employees onto a Zoom webinar. During the webinar, which only lasted about three minutes, he told all of the people attending that their contracts had been terminated. The employees were watching the webinar of the CEO when he announced on screen that all 900 of them would be losing their jobs, which is about 15% of the total staff at the company. Garg told the attendees that everyone who was invited to the call was part of the unlucky group of people that were being... Read More >

Regenerative agriculture is a system of agriculture that aims to restore the habitats they occupy. In doing so, they develop soil’s organic matter and restore degraded soil’s biodiversity. It is a method of proper land management. Some brands are leading the way in making a positive environmental impact by supporting and building regenerative supply chains. Given below is a list of brands that are implementing regenerative agricultural practices in their supply chain. 1) Nestlé - In the month of September, Nestlé launched its ‘sustainability promise’. It was a pledge to help protect and restore the environment and improve the livelihoods... Read More >

The pandemic has left people eager for a change of scenery. Virus tests and forms essential for travel have made planning and organizing trips more difficult. Holiday shoppers are also craving to travel freely again. Quite a few may even wish to travel to places they see on TV screens and in catalogs. A lot of people are beyond ready to leave their homes for a weekend getaway or more. With people working from home, taking time off from work allows recovery and relaxation. This observation led to Expedia group’s latest marketing campaign. It is centered around a 15-second video... Read More >

Most modern consumers tend to be impulsive in their purchases, which makes them unpredictable.   And with the many  ways that consumers can make purchases, they don’t have to pay a lot of attention in researching a product or a business. They also tend to expect brands to follow them around throughout their buying journey, instead of the other way around. That means companies have to anticipate the needs of consumers while also providing a positive experience throughout their  buying journey. That’s where omnichannel marketing efforts become very beneficial to brands, as they give consumers positive experiences with the right messages... Read More >

Most email marketing efforts are all about the numbers, which is why plenty of marketers avoid removing any email addresses from their subscriber lists. However, before a company even gets to the point of removing emails from an email list, it should have an established list of email subscribers in the first place. People can sign up for an email subscription in exchange for a lead magnet. That lead magnet can be a discount or something else that is beneficial for them, such as a resource. Once people start signing up for an email subscription, it's time to manage that... Read More >

The beauty and cosmetic industry has thrived on its ability to use a myriad of tools to target specific audiences with specific messages. With the competition for customer loyalty intensifying, customers who stick around can make or break a beauty business. Marketing teams are engaged in contests to make their brand the one that customers feel connected to. With a surfeit of makeup artists and beauty influencers on social media platforms, beauty brands are trying to keep customers loyal. Given below are some ways for beauty brands to create customer loyalty and use beauty pr tactics. 1) Personalized approach -... Read More >