Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

The online reputation of a business is of critical importance today. It takes steady effort to build up a dependable presence online but it only takes a couple of unfavorable reviews or mentions to knock it down. With little or no control over what is being said about organizations on digital platforms they can improve their reputation when something threatens their standing. 1)      Values - Each organization has a set of core values that set it apart from other organizations. It adds clarity to its identity and serves as a forum for its employees. Meaningful corporate values such as integrity, customer experience,... Read More >

Content marketers and Public Relations professionals have been talking about the importance of evergreen content in PR and marketing strategies for years. That’s because this type of content is very helpful, as audiences find it useful long after the content has been published. Evergreen content is also a great way for brands and corporations to rise above the current news cycle through giving long-term advice and providing expertise that others can refer back to multiple times. What is Evergreen Content? Evergreen Content centers around an evergreen topic - essentially, topics that never become outdated. These topics have consistent search volume and interest... Read More >

Companies have used press releases to get media attention for decades. A typical press release will contain for journalists the contact info of the main person behind a given project or event, information about what is happening, and facts. A press release is not an article; it’s one page of information. Most communications and public relations professionals know what a press release is, but not everyone knows when to use it and how to use it effectively. Writing a press release does not mean media outlets will write a story about it. The important thing for journalists are the questions... Read More >

5WPR CEO Ronn Torossian on SEO Trends to Drive Website Traffic in 2021 Search Engine Optimization is one of the best ways to generate organic traffic to websites seeking to create online sales. However SEO keeps changing, making it hard for websites and businesses to live up to their potential unless SEO is implemented correctly. There are 3.5 billion searches conducted daily, and very few searchers will click on page two of the results. So it becomes very important to ensure your website ranks on the first page of a search engine.  Core Web Vitals Google announced its three new... Read More >

Plenty of times, owners of small businesses believe that their companies don’t need any public relations efforts, but that’s not usually the case. PR is essential to the success of every single business, no matter its size. The only difference is that smaller companies that have limited budgets don’t really have the option to work with a big PR agency, which means they either have to work with a single PR professional or conduct a DIY a campaign. Fortunately there are plenty of ways that small businesses can create and execute their own public relations campaigns. Just by using social media... Read More >

Today, customers across retail spaces expect high-quality goods and services to be matched with high-quality experiences. However a major challenge remains: how can companies and their target audiences understand each other enough to develop healthy relationships. The answer is by using consumer insights. Gathering and employing consumer insights is key to understanding a firm’s customers and to helping match high-quality goods with quality experiences. What Are Consumer Insights? Consumer insights, also known as customer insights, are the ideas gathered after reviewing and interpreting consumer behaviors, data, and feedback. Marketers can use these ideas and concepts to improve customer support and... Read More >

Any brand new company that’s serious about getting the attention of potential customers and other industry professionals will find PR extremely useful. However, not many business owners make public relations a priority - some due to the small budgets, and due to not realizing how important it really is. Fortunately, there are a small number of PR strategies that are extremely useful for new businesses that don’t ask for a big Public Relations budget. Attention-grabbing Stories Plenty of new businesses tend to feel a lot of pressure to come up with newsworthy announcements that warrant a press release for media outlets. However,... Read More >

The social media app TikTok has turned into a launching pad for plenty of new digital celebrities and brands - some are even using the app to create full-blown businesses. However, the growth in popularity of the platform hasn’t only been benefitting the newcomers, as plenty of traditional media companies have also benefited from TikTok. Companies such as Yahoo News, The Washington Post, and many others, have started turning to the app in very successful attempts to reach new audiences. Many brands have been following suit by adapting the existing content into short-form videos that can fit the app’s format... Read More >

Trying to determine the right buyer personas can be as challenging as celebrity judges trying to determine who the masked singer is. That popular Fox Network show thrives on keeping everyone guessing. However, that’s not a good place for marketers to be in. As diverse as the two may be, there is common ground between them. Making the correct identification is the key to winning. For marketers, good buyer personas inform marketers on not just who their best customers are or might be, but what challenges, issues or problems they have, and how they’re presently trying to resolve them. In... Read More >

Marketers know personalization ranks high among today’s strategies to reach and keep customers. Personalized portals have been among the latest used in achieving success. An earlier article cited a 2020 Capgemini survey in which respondents identified personalized portals as one of the top five ways brands could retain their loyalty. A 2018 survey by Statista also reported 88% of U.S. respondents expected brands to have online self-service portals. And contrary to what some believe, the success of these portals bridge nearly all industries and not just a few. In wealth management and insurance, for example, Allianz offers a site that’s... Read More >