Author: Ronn Torossian

Ronn Torossian: Insights from 5WPR Founder

Press Kit

5WPR Founder On How Strategic PR Saves the Day

Even the most successful organizations grapple with obstacles. At times, these obstacles can escalate into crises, jeopardizing brand reputation, customer allegiance, and financial solidity. During these instances of adversity, robust leadership, along with clear...

Crisis Management Plan

Unlocking the Power of Crisis PR

In today’s hyper-connected world, a single misstep by an organization can quickly snowball into a full-blown public relations crisis. From product recalls to data breaches and social media gaffes, the potential for reputational damage...

Crisis Management Plan

What to Do During a Brand Crisis

When a brand crisis looms, it can feel like an unanticipated wave, ready to engulf years of painstakingly built reputation. In today’s hyper-linked world, a single misstep can echo across social media, news channels, and online...

Eylon Levy

Bad PR Decision To Suspend Eylon Levy

In a terrible PR decision today, Eylon Levy the brilliant spokesperson for the Israeli government has been suspended.  This decision comes after Levy’s response to British Foreign Secretary David Cameron regarding humanitarian aid provoked anger...

PR-Crisis-Blog-

Reconnecting and Rebuilding After a Crisis

Crisis situations evoke a very specific feeling, akin to the ground beneath one’s feet suddenly giving way, plunging them into chaos and confusion. These situations are able to shatter all the stability that companies rely on...