Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Organizing SaaS PR efforts into campaigns helps track, analyze, report, and change efforts by using specific messaging and audience segmentation. There are several strategies that can help brands in the SaaS industry create more effective campaigns, align with overall business goals, and achieve more success. While there are many different types of promotional campaigns that companies can create, the ones outlined below are the most popular for helping companies generate leads. These tools also help companies convert those leads into consumers, and turn consumers into brand advocates. Campaigns for Generating Leads One of the most common types of promotional campaigns for companies... Read More >

The search marketing industry has always been changing, and keeping on top of all of the different strategies and intricacies of technical search can be difficult for many businesses. However, companies shouldn't be deterred by the complexities of SEO efforts because there are still many benefits that they can get from optimization efforts. Using SEO SEO isn't a standardized practice that has technical oversight or an administrative body. Instead, it's a changing practice that's constantly switching between search engine algorithms, companies, marketers, and others who have turned SEO into a constant sea of activity. There are several elements that companies... Read More >

In today's socially and digitally interconnected world, there are a lot of small businesses trying to compete with big brands and corporations. The best way for companies to stand out from a crowded market is by looking to build brand loyalty with consumers. Brand loyalty is the tendency of buyers to continue buying products or services from the same company, instead of making purchases from its competitors. That can be because one company's solutions are high in quality , or because the consumers find other things about that company valuable over any other of its competitors As founder of 5WPR, we... Read More >

The Board of Directors of an organization have usually been the fiduciary decision-makers. However, sometimes boards have sought to extend their influence. It is becoming clearer that the amount of revenue generated by a company depends on a number of factors, with marketing being an important one. This means that the duty of the board could very well extend to decisions regarding marketing and advertising. Marketing and The Board of Directors The Board of Directors is usually responsible for making financial decisions.  However, there are stipulations regarding who may become a part of the board. In recent times, many organizations... Read More >

Social media marketing can provide significant benefits to a business. B2B brands are investing more and more into social media platforms. For B2B brands that want to retain customers and increase their loyalty, social media marketing is critical. Social media marketing, if implemented properly, can lead to fantastic outcomes, like those described below. Drives traffic Social media or digital pr platforms help businesses connect directly with their target audience. They play an important role in directing people to the right places. The social media platforms used by a business should express its value proposition. There are chances that prospective customers... Read More >

It's not always easy to stay on top of all of the changes happening in the digital and social landscapes, given their speed. Between social media platforms finding new ways for creators to generate income, Facebook rebranding into Meta, and different platforms pushing short-form video content, there are plenty of changes to social media platforms that have happened in the last year alone. One thing that hasn't changed for influencer marketing has been the platform where most campaigns take place. Instagram has a big and highly engaged audience, and this audience consumes thousands of pictures or videos on a daily basis, which... Read More >

For a long time companies used various initiatives surrounding the Super Bowl to promote themselves, given that the Super Bowl is one of the biggest annual marketing events. Plenty of big brands and corporations commit large budgets to create and air their ads during the biggest game of the season, such as the ones in the examples below. However, even if a company doesn't invest a big budget into an ad during that period, it's still able to use this event to generate more attention from consumers, and achieve other marketing goals. Monday.com During the first half of the Super... Read More >

What can be done to get journalists interested in a product? A product launch involves a lot of components that have to be synchronized to deliver success. PR for a product launch can reinforce its advertising and influence the target audience. PR has a crucial role to play in the process of a product launch, including its preparation. Given below are ways to make sure that PR for a product launch doesn’t fall flat.  Create a market buzz  PR companies are increasingly relying on social media as one of the important media channels used to endorse their products. It is... Read More >

Digital wealth management is the use of technology to  help clients manage and grow their wealth . It also offers investors a range of savings and investment products. The wealth management industry is on the verge of digital transformation. With clients demanding greater personalization and efficiency,wealth managers are adopting digital strategies to remain competitive. Given below are strategies that wealth managers should adopt to make sure that they are adapting to the needs of customers. Omnichannel customer communications and engagement Omnichannel customer communications in wealth management is  a strategy that allows organizations to communicate seamlessly across all print and digital... Read More >

Recently, one of the top-ranking financial advisers at the wealth and investment management division of Bank of America, James Iannazzo, was fired and arrested. That happened after he berated a few smoothie shop employees, threw a drink at them, tried to force his way into the shop’s employees-only area, and called one of the employees a “fucking immigrant”. The situation developed in a Robeks smoothie franchise in Fairfield, Connecticut, about an hour after Iannazzo purchased his drink and left without causing any incidents. Filmed Incident A recently deleted video that went viral on social media platforms showed Iannazzo screaming at... Read More >