Types of SaaS Promotional Campaigns
Organizing SaaS PR efforts into campaigns helps track, analyze, report, and change efforts by using specific messaging and audience segmentation. There are several strategies that can help brands in the SaaS industry create more effective campaigns, align with overall business goals, and achieve more success. While there are many different types of promotional campaigns that companies can create, the ones outlined below are the most popular for helping companies generate leads. These tools also help companies convert those leads into consumers, and turn consumers into brand advocates. Campaigns for Generating Leads One of the most common types of promotional campaigns for companies... Read More >