What These 2018 PR Misses Can Teach Us

What These 2018 PR Misses Can Teach Us

They say what doesn’t kill you can make you stronger. In some ways, the same can be said about public relations. If your negative PR doesn’t sink you, then you have an opportunity to come out smarter, better, and wiser… at least, you should. Of course, it’s better if you learn from someone else’s mistakes, […]

Personal Rebranding Using a Public Relations Campaign

Personal Rebranding Using a Public Relations Campaign

For a long time now, people have often thought of branding as something connected specifically to companies and corporations. However, the truth is that almost every individual today has their own personal brand, regardless of whether they actively cultivate this brand or not. As we increasingly move towards the digital world – personal branding is […]

BBC Settles with “Underpaid” Editor

These days, the scandals in the media seem to be mostly centered around harassment at work, but a recent headline out of Britain reminded both readers and activists that some women are still fighting for an equitable paycheck. CNN is reporting that the BBC is apologizing for “underpaying” a senior editor who happened to be […]

Becker Back in the Headlines for all the Wrong Reasons

It’s been decades since tennis sensation Boris Becker made international headlines. In those days, he was a phenom on the court, capturing the attention of tennis fans the world over as he won multiple Wimbledon titles. The recent mention of Becker in the headlines paints a very different picture. Becker is embroiled in a bankruptcy […]

Tricks for Launching Influencer Marketing Campaigns

Tricks for Launching Influencer Marketing Campaigns

As social media marketing becomes increasingly more popular, platforms like Snapchat, Twitter, and Facebook have moved outside of the consumer sphere, and into the business world too. Companies all around the world are beginning to realize that if they want to earn loyalty and support from their customers, then they need to make sure that […]

How is Adidas Beating Nike at Its Own Game on Its Own Turf?

The Adidas athletic shoe and clothing brand is surging in the United States, right past rivals like Nike and Under Armour, which have owned the market for years. According to the most recent sales figures, Adidas continues to enjoy double-digit sales growth in North America, well ahead of other popular shoe and clothing brands. How […]

Premier League Richer than Ever

Premier League Richer than Ever

  Outside the United States, soccer (it’s football everywhere but here) is the biggest sports draw in the world. Especially in Great Britain. That could be one of the most telling reasons why the English Premier League just reported a record revenue of about $6.4 billion for the 2016-17 season. About $1.4 billion of that […]

Can Kia Refit Its Image in America?

If you ask Kia if the automaker is selling well in the United States, the answer is ‘yes’. If you ask the company if they’re happy about the perception of their brand in the US consumer market, you may get a different answer. Is Kia Plain and Cheap? The plain truth is, Americans do buy […]

Sinclair Broadcast Statement Regarding Boycotts

Sinclair Broadcast Statement Regarding Boycotts

Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) issued a statement today praising television commentator Bill Maher’s statements in reference to threats of media – related boycotts. Maher stated Friday evening that boycotts are “the modern way of cutting off free speech.” He referred to these forms of boycotts as “bullying,” noting “I have been the victim of a […]