Author: Ronn Torossian

Ronn Torossian: Insights from 5WPR Founder


Reconnecting and Rebuilding After a Crisis

Crisis situations evoke a very specific feeling, akin to the ground beneath one’s feet suddenly giving way, plunging them into chaos and confusion. These situations are able to shatter all the stability that companies rely on...


Handling Misinformation Through Public Relations

Misinformation is a challenge for brands in today’s world. False narratives can quickly spread online, damaging reputations and trust. This highlights the importance of a strong public relations strategy. PR can help brands combat misinformationand come...

Infographic of Infographics

Infographics as a Marketing Tool

In the digital era, information is abundant, and attention spans are fleeting. As businesses strive to convey complex messages in a concise and engaging manner, infographics have emerged as a powerful marketing tool.  What is an...

public service announcement

How to Craft a PSA

Public Service Announcements (PSAs) are effective tools in media and communication. They raise awareness, evoke emotions, and prompt action on societal issues. Crafting a compelling PSA requires creativity, empathy, and strategic communication skills. What...