
Compliance-First PR for FinTech and iGaming Startups
A compliance-first PR system lets FinTech and iGaming startups build visibility without outrunning regulators, writes Kevin Mercuri of Propheta Communications.

Contributor · Everything-PR
Kevin Mercuri is the founder and CEO of Propheta Communications, a New York City public relations, social media, and fractional CMO agency built around startup and early-stage company growth. Founded in 2008, Propheta works with clients in technology, FinTech, AI, gaming, healthcare, and consumer to build credibility, establish category leadership, and accelerate market adoption. Mercuri brings more than three decades across PR, corporate communications, and public affairs, with prior leadership roles at Edelman's PR21.
Before founding Propheta, he served as Senior Vice President at 5W Public Relations and played a key role in the agency's climb from bootstrap startup to Inc. 500 company. His career began in Washington, D.C., where he led public affairs campaigns for the Internet Alliance, the Interactive Gaming Council, and the AIDS Action Council, an early grounding in regulated industries and reputation management.
Mercuri is Executive-in-Residence at Emerson College, where he teaches public relations, public affairs, crisis communication, and sports public relations and serves as faculty advisor to the college's Public Relations Student Society of America chapter. He holds a bachelor's degree and a master's degree in communications from Emerson. His commentary on major PR crises has been featured by Forbes.
For Everything-PR, Mercuri writes on startup public relations, crisis communications, category creation, and the AI-era playbook for emerging companies.
More from Kevin: Propheta Communications | LinkedIn | Propheta on LinkedIn | Emerson faculty page
All articles by this author follow Everything-PR's Editorial Standards.

A compliance-first PR system lets FinTech and iGaming startups build visibility without outrunning regulators, writes Kevin Mercuri of Propheta Communications.

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All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.