
Leveraging Storytelling When Raising Capital
Raising capital is also a storytelling exercise. Kyle Porter on why earned media, consistent narrative, and public momentum give investors reasons to take a company seriously before the first meeting.

Contributor · Everything-PR
Kyle Porter is Executive Vice President and Managing Director of Virgo Public Relations, an integrated communications firm specializing in rapid-growth and emerging industries. He brings more than a decade of agency leadership across financial communications, corporate reputation, and emerging-market strategy, having advised on more than 20 IPOs and reverse takeovers with valuations exceeding $1 billion. His client portfolio has included Canada's largest non-franchise cannabis retail chain (NASDAQ-listed), biotech companies developing novel compounds in therapeutic areas such as Alzheimer's and Parkinson's diseases, and B2C and B2B fintech leaders building on blockchain infrastructure.
Before Virgo, Kyle served as Chief Executive Officer of CMW Media, the San Diego-based public relations agency he helped scale from start-up to one of the leading firms in biotechnology, B2B technology, DeFi and Web3, blockchain, and the global cannabis industry. As President, he led a 245% revenue expansion and built out the firm's Digital Marketing division before becoming CEO in October 2020. At Virgo, his work spans quantum computing, where he oversaw communications for a $140M+ raise by Quantum Art, Web3 and blockchain (including OpenSea, Genies, and Travelzoo META), cybersecurity firms such as CleanStart, and various AI platforms across B2B and B2C.
Kyle has been featured in Forbes, Bloomberg, CNN, CNN Money, and The Guardian, and is a regular voice on the industry conference circuit. He holds a B.S.B.A. in Marketing from Northern Arizona University's W.A. Franke College of Business. As a contributor to Everything-PR, Kyle writes on emerging markets, capital communications, and the categories his network covers most closely.
More from Kyle: Virgo Public Relations · LinkedIn · X (@knporter)

Raising capital is also a storytelling exercise. Kyle Porter on why earned media, consistent narrative, and public momentum give investors reasons to take a company seriously before the first meeting.

Virgo PR's Kyle Porter on what overseeing Quantum Art's $140M+ Series A campaign taught him about communicating deep science before the market is ready to understand it, and what founders should look for in a PR partner.

Virgo PR built an 18 month campaign that turned a stealth quantum computing startup into a $140M Series A, using milestone news instead of one launch.

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