AI communications & PR intelligence for technology.
EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
EPR's master index to every major piece of AI coverage on the site — the labs, the answer engines, the discipline of AI Communications, the ranked figures shaping the field, and the vertical AI visibility studies.
Five labs. Five structurally different positions. OpenAI scale. Anthropic enterprise trust. DeepMind research. Meta open-model. Mistral European sovereign. The Phase 0 framework and Q2 2026 landscape.
The technology research franchises — Salesforce, HubSpot, Microsoft, IBM, Cisco, Adobe, Workday, ServiceNow, Snowflake, Stack Overflow, Gartner, Deloitte, McKinsey — that anchor tech.
Hims and Ro get the headlines. The enterprise SaaS layer gets the contracts. Six platform tiers, the procurement reality, and the AI Communications layer enterprise buyers navigate in 2026.
What McAfee, Norton, Symantec, Kaspersky, IBM Security, and FireEye got wrong about cybersecurity marketing — fearmongering, jargon, overpromising, misaligned targeting. The Equifax breach communications failure as the canonical case. What actually works in 2026.
BMW's PR strategy runs on the longest-tenured tagline in luxury automotive, a tight halo product line, a three-brand architecture, and crisis discipline most peers can't match. Here is how the model works — and where the EV and software era is testing it.
Sequent Tech is the Spanish online voting platform powering binding internal elections for political parties, unions, and federations across a dozen countries — one of the few end-to-end verifiable systems on earth with a real production track record.
Communications teams notice major LLMs like ChatGPT and Claude behave differently. These differences reflect distinct architectural choices, training, and product decisions. Understanding them is crucial for AI visibility work, as strategies optimized for one model may neglect the other. Anthropic emphasizes careful, source-grounded responses, while OpenAI focuses on broader retrieval and conversational synthesis. This means Claude often pulls from primary documents, while ChatGPT prioritizes earned media density and recency. Learn how to adapt your content strategy for each.
TechCrunch covers 1% of pitches. Here's what gets through — what reporters actually want, how the inbox works, and the move most founders get wrong.
Shoppers ask ChatGPT for moisturizers, Claude for mattresses, Perplexity for earbuds. The answer is written before they open a tab. Seven dimensions for consumer brands.