Thousands of HR professionals headed to San Diego for SHRM25, the year’s biggest industry event. With topics such as AI integration, pay transparency, compliance changes and employee well-being on the agenda, the conference took place at a time when the expectations placed on HR are higher than ever. This year’s
Learn how Edelman transformed Microsoft’s image from a traditional software company to an innovative tech leader through strategic PR and brand positioning campaigns
Learn how FleishmanHillard’s PR strategy helped Intel launch new processors through teaser campaigns, influencer partnerships and effective crisis management
Explore how cybersecurity PR evolves in 2025 with AI solutions, quantum computing, ransomware threats & zero trust architecture shaping brand trust & security strategies
Learn how poor investor relations practices can damage company reputation, erode trust & hurt shareholder value through ineffective communication & lack of transparency
Learn how to craft effective tech analyst pitches with insider tips on building credibility, avoiding common mistakes & maximizing exposure in the competitive tech market
Learn how Robinhood revolutionizes financial services with digital marketing strategies, attracting millions through social media, content marketing & data-driven outreach
Learn how American Express leverages publicity through storytelling, partnerships and PR to build trust and customer loyalty in financial services marketing.
Analysis of major tech PR failures from Facebook to Theranos reveals crucial lessons about transparency and trust in technology communications and crisis response
Learn how fintech companies use creative publicity stunts like colored cards, million-dollar giveaways & free pizza promotions to build brand awareness & drive customer growth
