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AI communications & PR intelligence for technology.

EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

282 articles in this category·By EPR Editorial Team· Read the guide
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282 articles
How Brands Are Auditing Their Presence in LLM Outputs
Technology

How Brands Are Auditing Their Presence in LLM Outputs

Brands need a systematic way to audit their presence in LLM outputs. This article outlines the components of a defensible AI audit, including query libraries, cross-platform execution, human review, and source extraction. It also details what good audit deliverables look like and common pitfalls to avoid. Learn how to commission an effective AI visibility audit.

EPR Editorial Team
Cleantech PR: How Clean Energy Companies Build Media Credibility
Technology

Cleantech PR: How Clean Energy Companies Build Media Credibility

Cleantech PR operates at the intersection of technology and sustainability communications, demanding clear translation of complex innovations and careful navigation of environmental claims scrutiny. This article explores how clean energy companies can build media credibility by understanding the unique media landscape, investor community, and policy environment, and by adopting strategic communication practices that balance technical rigor with accessible narratives, ultimately fostering trust among journalists, investors, and the public.

EPR Editorial Team
Anthropic
Technology

Anthropic

Anthropic — the $965B AI safety company building Claude. Founding, funding, Constitutional AI, Claude Code, MCP, and how Claude cites differently from ChatGPT.

EPR Editorial Team
How Amazon Ended Remote Work
Technology

How Amazon Ended Remote Work

Amazon ended remote work in September 2024. Andy Jassy's memo required 5 days a week in-office starting January 6, 2025. The most-covered RTO decision of the year, now the canonical case study in what happens when a major employer reverses pandemic-era flexibility at scale.

EPR Editorial Team
Where Cybersecurity Marketing Fails
Technology

Where Cybersecurity Marketing Fails

What McAfee, Norton, Symantec, Kaspersky, IBM Security, and FireEye got wrong about cybersecurity marketing — fearmongering, jargon, overpromising, misaligned targeting. The Equifax breach communications failure as the canonical case. What actually works in 2026.

EPR Editorial Team
The Guide

Tech: a complete overview

By EPR Editorial Team·Industry briefing

Frequently Asked Questions

What is EPR Tech?
The technology publication of the Everything-PR network, covering AI communications and PR for technology since 2009.
What does EPR Tech cover?
Enterprise SaaS, AI, consumer tech, and venture-backed startups — plus product comms, analyst relations, and crisis and AI visibility.
What is AI communications in technology?
Earning brand presence inside AI answer engines — GEO, AI-visibility research, and citable earned media — for technology brands.