Technology PR

Uber Sending Self-Driving Cars Back to California

2017-03-24 by EPR Staff
Uber Sending Self-Driving Cars Back to California

Uber has been in a fight for its business life since just about day one. Every time they expand into a new area, several local entities take exception. Certain politicians, regulators, unions, and other vested interests try first to force Uber out, then grudgingly accept that the market drives commerce and people with smartphones, and a need to travel will not be denied. That’s not to say there haven’t been some denials. When Uber failed to acquire the proper permitting for its autonomous vehicle program, San Francisco officials told them to get lost and come back when they had the proper... Read More >

Boeing Announcing Job Cuts

2017-03-09 by EPR Staff
Boeing Announcing Job Cuts

So far, 2017 has been a whirlwind of ups and downs for Boeing. The year began with a much-publicized vote that saw Southern workers vote to turn down the opportunity to unionize. Now, the company has announced plans to layoff about 1,800 workers. The company says these cuts have nothing to do with the anti-union vote. They announced there would be cuts way back in December. That, and the fact that the cuts are literally taking place on the opposite side of the country. The announced job cuts will mostly affect workers in Washington State. The union up there said... Read More >

Microsoft Shift Appears to be Working

2017-02-23 by EPR Staff
Microsoft shift appears to be working

Remember when “Windows” was ubiquitous with “home computer.” Even though there were a relative handful of holdouts, there was no doubt Microsoft ruled the home computing universe. This was the status quo for decades, as also-rans came and went. Various Windows versions also came and went, but customers didn’t have too much of a choice. Apple surged a bit, coming up on the outside to peel away some of the Microsoft market, but the company wasn’t too worried. They launched the XBox, blowing open an entirely new market – gaming. As Apple tried to beg, borrow and steal some Microsoft computer... Read More >

Amazon continues to chase delivery dreams

2017-02-22 by EPR Staff
Amazon continues to chase delivery dreams

For Jeff Bezos, there’s one aspect of online marketing and sales even more important than the tech he’s developed to turn Amazon into a household name — delivery. If Amazon can take control of that aspect of its business, then the online game changer and industry creator will manage every aspect of its “product to customer” pipeline. Delivery remains a major expense for Amazon, and, currently, a loss leader in its profit formula. Bringing this service in-house could not only save the company money, it could actually begin to earn the company money it now pays to delivery services like... Read More >

Wisdom from some of the best in business

2017-02-21 by EPR Staff
Wisdom from some of the best in business

Recently, Forbes published a Top 10 list of the best executives in the business world. The article explored what makes these people great, but didn’t give them a chance to speak for themselves. So, here are some of the best leaders in business with some of the best advice for business success … in their own words. By any measure, Amazon CEO Jeff Bezos is a certified success. Bezos not only created the world of internet commerce, he continues to innovate and evolve that marketplace on a regular basis. But he didn’t just pioneer the future of sales, he created... Read More >

Dr. Armin Tehrany On How Doctors Are Reaching New Patients in a Digital World

2017-02-17 by EPR Staff
dr armin tehrany

With the future of healthcare being a hot topic of discussion, doctors are embracing the digital age and onboarding new tactics to bring in patients. Doctors Embrace the Digital Age While the importance used to lie in traditional media to highlight a doctor’s practice, patient testimonials and innovative procedures, it comes to no surprise that traditional mediums like printed press, TV and radio are being challenged by the boom of the digital realm. In a day where most patients are online, doctors are embracing the change and utilizing new techniques to make their footprint. A great example of this is... Read More >

Has Amazon met its match?

2017-02-15 by EPR Staff
Amazon continues to chase delivery dreams

There was a time when Amazon.com was a punchline. An ONLINE place to buy books? Seriously? There are libraries and bookstores all over the place. Why would ANYONE want to start an online bookstore? That was the conventional wisdom. Which, of course, Amazon founder Jeff Bezos laughed off on his way to rewriting history and forever changing the way people across the world buy things. In the process, Bezos created tech that other people borrowed, and now the world shops online. Young viewers are donating thousands of dollars in Bits on the Amazon platform each day - Malls are closing,... Read More >

Elon Musk gets political

2017-02-08 by EPR Staff
Elon Musk gets political

Vowing to take his concerns about immigration restrictions directly to the source, entrepreneur and billionaire Elon Musk says he will take his objections straight to President Trump. Is this announcement more bluster and PR theater from a CEO who has proven adept at grabbing headlines, or does the mind behind SpaceX and Tesla really plan to dive into this incredibly divisive political environment? Musk met with Trump and a group of other business leaders at the White House last Friday, and little has come out of that meeting at this point. But what is interesting is the timing of Musk’s... Read More >

How To Use Snapchat 101

2017-02-03 by EPR Staff
How To Use Snapchat 101

Snapchat, similar to tons of other social media tools, is an exciting new alternative for businesses to spread the word in the ever-changing market of today. For starters, using it is quick and easy, and it shows that you’re in the loop when it comes to trendy applications. But beyond that, Snapchat is a neat way to connect with clients or share news in an efficient manner. What Is Snapchat and How Do I Get Started? A Snap is either a picture or video a user can send to people via their cell phone. Each one lasts for roughly 10... Read More >

Keeping Quiet About Conduent – Xerox’s Marketing Strategy

2017-02-03 by EPR Staff

Xerox spinoff company Conduent touches about two-thirds of American households in some way, but almost no one has ever heard of it. And that’s the plan: keep it anonymous and yet make it the best while doing so. Xerox and Conduent’s chief marketing officer, John Kennedy, has expressed the company’s goal to make Conduent “synonymous with creating terrific experiences between businesses and governments and the people they serve.” But he’s also let it be known that they don’t want consumers to be aware of the brand. Conduent is a business-process-outsourcing company, and as such, they deal with the medical benefits... Read More >

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