How to Leverage Tech PR for Industry Leadership

technology public relations

The tech world seems to be more like a wild jungle than a formal industry. Innovations sprout up quicker than one can say “beta testing,” and trying to establish a company as a big shot amongst the tech giants can sometimes be incredibly difficult. Fortunately, tech PR is the secret ingredient, a well-sharpened tool to carve out a space in the digital wilderness.

Thought leadership

In the tech arena, knowledge isn’t just power, it’s more of a currency. Companies and their leaders should get their thoughts out there through articles, blog posts, speaking engagements, and industry panels.

Don’t just blend into the tech PR crowd. Offer unique viewpoints, solutions backed by solid data, and insights that fuel conversations and solidify the company’s position as a thought leader. 

Quality content

It’s time to let go of clickbait and fluffy listicles as part of the tech PR strategies. Instead, publish original research, white papers, and case studies that showcase the team’s expertise and achievements.

This elevates the company as a trusted info source and positions it as the ace expert in its field. Companies can get a lot of credibility once they get journalists referring to their research or competitors citing their white papers.


The tech sphere thrives on good engaging conversations. Get involved in online forums, social media debates, and relevant communities. Share insights, respond to queries, and engage with fellow tech enthusiasts.

Don’t just broadcast thoughts, have conversations. This proves the company’s commitment to the industry and fortifies its reputation as someone who cares and contributes. 

Media relations

Building solid bonds with tech journalists is like discovering a treasure map that leads to media coverage. Foster relationships with relevant editors and writers, and regularly share updates that are worth their time, press releases, and exclusive insights. 

Be a dependable info source and be quick to respond to queries as journalists tend to appreciate that tech PR strategy.

Tailoring the pitch

Journalists are buried under a mountain of pitches every day. Don’t be just another cookie-cutter email. Take the time to understand what each journalist needs and interests before sending a pitch.

Craft engaging stories that highlight the company’s unique selling points and resonate with their readers. Remember, personalization is key. 

Social media

It’s no secret that tech chatter doesn’t just happen in boardrooms anymore. Be active on platforms where the target audience hangs out. Share thought leadership content, get stuck into industry discussions, and jump on relevant trends and challenges. 

But remember, authenticity is everything. Be real, avoid spamming, and add value to attract the right kind of attention. 


Tech influencers are the industry’s speakers. Find relevant influencers whose followers match the company’s target market. Forge win-win collaborations, like product reviews, sponsored content, or joint webinars. This exposes the brand to a wider audience and leverages the influencer’s credibility. 

Awards and accolades

Industry awards are not just shiny trinkets for the display case. Winning them signals innovation, leadership, and excellence, boosting the brand’s credibility and turning media heads. Apply for relevant awards and showcase customer success stories and employee achievements. These are badges of honor, proving the company’s worth to the industry. 

Ronn Torossian founded 5WPR, a leading tech pr agency.

Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.

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