VIRGO PR CONTINUES GROWING BLOCKCHAIN PR AND NFT PR PRACTICE

2022-01-05 by EPR Staff

NAMED AGENCY OF RECORD FOR nWAY, THE DEVELOPER AND PUBLISHER OF POWER RANGERS: LEGACY WARS

Virgo PR, a New York PR agency that creates campaigns that delight audiences and attract attention, has been appointed to work with nWay as the agency continues to grow. nWay is a developer, publisher, and tech platform for competitive multiplayer games across mobile, PC, and consoles. 

Virgo has already done tremendous work in the blockchain and NFT space working with the likes of Upland, Genies and OpenSea. Earlier this year the company ran campaigns for OpenSea’s raise of $100 million at a $1.5 billion value from A16z to scale its open nonfungible tokens (NFTs) marketplace. Stories were secured in outlets such as Fast CompanyTechCrunch and Fortune

The team also worked with Avatar creator Genies around announcements like a new global partnership with Universal Music Group (UMG) that will develop avatars and digital wearables for UMG’s iconic artist roster, building on the companies’ early collaborations to bring recording artists into the metaverse. Stories were secured in Billboard, ForbesVariety and Business Insider

Another company on the Virgo PR roster is Upland. Upland’s motto is to “Rebuild the World” and it allows users buy, sell and trade virtual properties, build houses, complete property collections, and participate in treasure hunts and city tours. Key wins of the campaign to date include VentureBeatCointelegraphCoinDeskForbes and more.

nWay, a subsidiary of Animoca Brands, is a San Francisco-based developer, publisher, and tech platform for competitive multiplayer games across mobile, PC, and consoles. The company has a strong track record of developing AAA quality games on mobile and console, such as recently launched WWEⓇ Undefeated, POWER RANGERS: Battle for the Grid, POWER RANGERS: Legacy Wars, and ChronoBlade. nWay is composed of leading developers and senior executives from Sony, Electronic Arts, WB Games, LucasArts, Kabam, Nexon, and NCSoft. 

“We’re all excited to partner with nWay alongside the growth of our gaming, blockchain and NFT practice as the industry continues to grow ahead of what should be a transformational 2022,” said Mike Paffmann, Virgo PR CEO. “nWay is a clear leader in the gaming space and with new blockchain adoptions, the team should grow its reach and presence even further.” 

For more information on the partnership or to see more of Virgo PR’s work, please visit https://virgo-pr.com/

About VirgoPR

VirgoPR offers its clients many services to drive growth, engagement, sales, and increase lead generation and conversions. Our team of professionals in all things PR and marketing can support brands in developing different strategies and campaigns that allow them to better understand their brand and industry and provide various services that drive knowledge through our expertise. We’re able to execute worldwide integrated campaigns for our clients’ brands by playing on the strengths and constraints of any niche.