News From Ketchum, Walker Sands, Text 100, FWV, and WE Communications
Ketchum London adds Mark Walsh as Consumer Director
Ketchum, a member of Omnicom’s PR holdings, just announced that Mark Walsh will be the consumer director in their London office where he’ll direct his energy to strategic counsel for consumer brands in London, as well as adding to their list of consumer clients. Overseeing his efforts will be Jo-ann Robertson, deputy CEO and partner at Ketchum London. He comes to this new position after five years at Citizen Relations, most recently in the Asia-Pacific regional director position. He worked with clients such as Sony Mobile, Hewlett-Packard, Casio, and BT.
Walker Sands Works With CompTIA to Bridge Tech Gender Issues
Tech field jobs have more often than not been filled by men, women in the field are still somewhat of an aberration more than any norm. But Walker Sands and CompTIA (Computing Technology Industry Association) are coming together to change that trend and way of seeing things with a hashtag campaign — #MakeTechHerStory. They are working with girls from ages 10-17 in a focus group to discuss tech careers and what they believe is needed by an IT pro.
Once that was determined, stories were given to the girls showing women with successful IT and Tech careers and telling those stories on social media, ebooks, and using a modernized avatar version of Rosie the Riveter. Girls made their own avatars to fit the campaign and were asked to share them on their social media with the unique hashtag. The success shows in 35K videos viewed, 600K shares on social media and more than 250M media impressions.
Text100 and Path Interactive to Do Communications for TOSY Robotics
TOSY Robotics based in Vietnam is scheduled to release a new gaming robot towards the end of this year, and they are bringing Text100 and Path Interactive on board to do the marketing communications side of the release … to the tune of about $1.5M total. The contract began early in April and will end at the end of March 2018, with Text and Pathworking on influencer relations, social media content, creation, and design, as well as delivering integrated services across all media efforts.
Chargebacks911 signs French/West/Vaughan as AOR
French West Vaughan just signed on to represent Chargebacks911. Based in Florida, Chargebacks911 is a cyber security company specializing in ecommerce businesses and fraudulent transactions, especially cyber shoplifting (“friendly fraud”). These type of transactions cost approximately $40B each year for online retailers.
Monica Eaton, COO and founder of Chargebacks911, said: “Chargeback fraud is the fastest-growing problem in e-Commerce. Having FWV on board to help generate awareness for this invisible and under-reported crisis will help us reach business operators who are exposed to potentially catastrophic risk.”
Trevor Jonas Is Made VP of Digital Strategy in SF office of WE Communications
Trevor Jonas takes on this newly created role as VP of Digital Strategy in WE’s San Francisco office to strategize creatively and bring insightful digital and social media client campaigns to the fore. Matt Haynes, SVP of Integrated services in the same office will oversee Jonas’ efforts. The California office specializes in tech, health, and consumer clients. Jonas previously worked for Access Emanate, Access Communications, Bite Communications, and for various private clients.