RFP, Public Relations, Marketing, Social Media and more!
Expanding paid digital practice, mergers, and acquisitions, reducing the number of employees and sealing major deals with international companies. These are some of the shifts currently experienced in the marketing space, making a huge...
There’s an old saying in public relations: “Advertising is what you pay for, publicity is what you pray for.” When it comes to the age-old battle between advertising and public relations, it’s a case...
Whether you’re an entrepreneur or an aspiring social media celebrity, you’ll have surely considered the need to form a solid PR strategy. Like most new players, however, you’re unlikely to have much access to...
This could be a very short article. Ultimately, PR is the business of persuasion. It is the process of trying to convince an audience outside your usual sphere of influence in order to promote...
Marketing by appealing to or supporting a cause is on the rise. Why is this? Consumers are increasingly averse to marketing gimmicks and publicity stunts, and they want to find a true connection with...
You’ve opened your first online store, and the numbers look good at first. Thanks to a killer online marketing strategy, you’re funneling people to your store in healthy numbers. There’s only one problem: not...
Growth is the name of the game in the burgeoning CBD industry. With the enactment of the 2018 Farm Bill, which opened up more legal doors for the manufacturing and sale of cannabidiol products...
It’s not news that women dominate in terms of sheer numbers when it comes to PR. According to the Bureau of Labor Statistics, women hold around 59 percent of PR management roles and 63...
It’s been decades since tennis sensation Boris Becker made international headlines. In those days, he was a phenom on the court, capturing the attention of tennis fans the world over as he won multiple...
About Airfoil Public Relations Airfoil Public Relations has been downsizing as it recovers from the loss of about 20 percent when Microsoft Enterprise Product Group ceased to be part of the Seattle software giant’s...
