Growth is the name of the game in the burgeoning CBD industry. With the enactment of the 2018 Farm Bill, which opened up more legal doors for the manufacturing and sale of cannabidiol products for public consumption, more brands are putting their name in the hat to be the next big thing.
One such brand is Balanced Health Botanicals, which has
quickly devoured a lion’s share of the CBD market thanks to development of a
high-level marketing strategy that has left competitors in the dust.
One of the prominent brains behind the operation is that
of Chris Van Dusen, Chief Marketing Officer, who has over a decade of
experience at the executive level of leadership as it pertains to marketing.
His focus on Conversion Rate Optimization and accountable media buys has helped
contribute to the explosion of growth seen by brands under the umbrella of
Balanced Health Botanicals. This includes the CBDistillery brand, which has
become one of the fastest growing CBD brands available on the market today.
Balanced Health Botanicals on a whole has seen scorching
results, largely thanks to the efforts of Van Dusen. These astounding numbers
include $20 million in e-commerce revenue and a total 763% growth year over
year from 2017 to 2018. The Balanced Health Botanicals brand has been able to
capitalize on the public favor towards CBD products, combining that momentum
with a hard-hitting and high-converting marketing strategy.
One example of a successful marketing initiative from
Balanced Health Botanicals is the trademark of the hashtag #CBDMovement while
also ramping up investment in trade show attendance so as to spread brand
awareness among retailers and consumers alike. The #CBDMovement campaign was
dedicated to consumer education, using mediums such as digital and paid media
to promote educated consumption.
This monumentous level of growth experienced by the
CBDistillery brand and others under the Balanced Health Botanicals umbrella has
come quickly. The CBDistillery brand was formed in 2016 with a five person
team. Since its inception, CBDistillery has grown to employ over 100
individuals and report over $40 million in revenue for 2018. Early projections
have put a $200 million expectation on the brand for 2019 revenue figures.
Led by Van Dusen and his innovative ideas, the marketing
team at Balanced Health Botanicals has taken advantage of the focus on
democratizing CBD, with a focused eye ahead on the goal of becoming the largest
CBD retailer in the country.
And Balanced Health Botanicals is well on its way.
Recently, the parent brand was awarded a high-quality seal from the U.S. Hemp
Authority. The intent of this seal is to help promote and grow a safer hemp
industry, and to standardize quality control. Balanced Health Botanicals was
one of just 13 brands to receive the seal this year. The brands who receive the
seal are expected to be industry leaders and help create a safer industry as a
As CBD and hemp products continue to experience
revolutionary commercial growth, brands such as Balanced Health Botanicals
continue to remain at the forefront of innovation, thanks to the growth-minded
brains of marketers such as Chris Van Dusen.