China’s Handling of its PR Crisis

China, the most populated country in the world has been experiencing a backlash from some western countries over its handling of the COVID-19 pandemic. There has been a lack of trust with the official numbers that have come out of the country, and there has also been plenty of criticism over the country’s alleged withdrawal […]

How Important is PR for a Crowdfunding Campaign?

There are plenty of popular products or services that people are using, that all started with an idea and a very successful crowdfunding campaign. In order to achieve that same success, it’s not enough to set up an account on any crowdfunding platform, upload everything and then check back on how it’s doing a few […]

NHL Responds to Inconsistent COVID Protocols

Since the COVID-19 pandemic reached American shores, professional sports has been part of the story. From NBA players testing positive to leagues shutting down and championship tournaments being canceled, the world of sports was the first to have to make major public adjustments to their schedule and protocols. Now, one of those pro sports leagues […]

Liberty University Called “Reckless” for Pandemic Response

As colleges across the country have closed their doors and told students to finish the semester online, one university in Virginia made headlines when its president told students they were welcome to come back on campus, much to the chagrin of local officials. Last week, Liberty University President Jerry Falwell, Jr. “welcomed” students back to […]

Caliber Corporate Advisers: Fast-Growing PR

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Listed in the prestigious Inc. 5000 list of fast-growing firms, Caliber Corporate Advisers’ position at number 1,893 is the direct result of a series of initiatives towards deliberate and consistent growth. Providing counsel to top organizations in finance and technology, Caliber employs best-in-class strategies to position its clients as leaders in their industries. That’s achieved […]

Blue Oceans PR Tips On Communications During COVID-19 Quarantine

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Recent WHO (World Health Organization) announcement about COVID-19 pandemic is raising many uncertainties and questions about the way business will now be conducted around the world. In the face of this unusual situation, companies often do not know what to do and how to communicate with customers, partners, even their own employees. Kristina Skindelytė and […]

Running Effective PR Campaigns: 6 Simple Tips

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An effective PR campaign can have a long-lasting effect on a brand’s public image and reputation. If well-planned, a PR campaign can boost sales and attract media attention (positive and national). Further, it can foster positive relationships between a brand and the public over the years to come. What are the six simple but effective […]

Communicating Appreciation in the Workplace

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Salary matters, but it’s not the only reason people come to jobs – and it’s certainly not the reason people leave them. If you want the members of your team to be happy and productive, benefitting the bottom line to the best of their ability, you have to work on the culture, not just reflect […]

Types of Crisis a Company Could Face

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Mistakes just happen; nobody plans for them. Often these are little mistakes that accumulate into big issues if they go unnoticed by the team. Of course, to anticipate failure is not such a fun task but it goes a long way in equipping the team on how to respond. If a crisis is poorly resolved […]

Hyperlocal Actors & The Future of Influencer Marketing

the future of influencer marketing

The meteoric rise of Instagram is undeniable. The social media platform has more users than ever before, with 111 million account holders now dedicating their spare minutes and hours of the day to the consumption of a range of media. At the same time, influencer marketing has evolved from a tactical marketing opportunity into a […]