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A confidential survey conducted by Davis & Gilbert LLP collected the responses of 133 public relations firms and agencies in an attempt to collect data and identify industry patterns and trends. The survey, which collected data from respondents ranging from full-service public relations firms to digital and social media professionals, was then organized into statistics […]
Public relations is all at once a timeless and a dated industry. Why do we say this? Well for starters, there will always be a need for public relations. The image/message that a business sends to consumers is vital, and having a public relations firm or consultant on retainer can help navigate the tricky world […]
Public relations firms are elated following the release of a recent report by the Business Research Company saying that sales from the profession are expected to grow at a compound annual growth rate (CAGR) of nearly 10% until 2022. In its report, the company said the PR market globally was estimated to be valued at […]
Over the last few years, a focus on women’s issues has risen in prominence in the public sphere. From the pink tax to inequality in the workplace, gender issues have taken center stage in the news more than ever before. Still, there is one issue that few outlets — and brands — have managed to […]
A career in public relations has long been portrayed as a glamorous career path, filled to bursting with designer products, elaborate parties, and upper-tier clientele. Take Samantha Jones from Sex in the City, for example. She was a powerful woman with a long lunching habit and looked picture perfect at all times (except for that […]
Attending lavish events, drinking champagne, networking in glamorous cities and, on the odd occasion, speaking to journalists. This is the world of public relations according to brand-new television drama Flack. The glamour is certainly enticing, and seemingly befitting of an industry where women make up a massive 66% of the overall workforce, according to the […]
Growth is the name of the game in the burgeoning CBD industry. With the enactment of the 2018 Farm Bill, which opened up more legal doors for the manufacturing and sale of cannabidiol products for public consumption, more brands are putting their name in the hat to be the next big thing. One such brand […]
Notable headlines from around the public relations industry this week include some new faces. Mark Penn Takes the Reins at MDC Partners First up and tasked primarily with damage control is Mark Penn, who recently took control of MDC Partners with a $100M infusion of equity. Penn, who presides over Stagwell Group, the name behind […]
Over the past several years, it’s become chic in the industry to dump on SXSW. The renowned Austin business festival is all out of steam, bereft of ideas, and all-around stale… or so the critics would have us believe. And, in point of fact, some big tech companies and other brands have – very publicly […]
