Communicating Appreciation in the Workplace

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Salary matters, but it’s not the only reason people come to jobs – and it’s certainly not the reason people leave them. If you want the members of your team to be happy and productive, benefitting the bottom line to the best of their ability, you have to work on the culture, not just reflect […]

Types of Crisis a Company Could Face

PR-Crisis-Blog-

Mistakes just happen; nobody plans for them. Often these are little mistakes that accumulate into big issues if they go unnoticed by the team. Of course, to anticipate failure is not such a fun task but it goes a long way in equipping the team on how to respond. If a crisis is poorly resolved […]

Hyperlocal Actors & The Future of Influencer Marketing

the future of influencer marketing

The meteoric rise of Instagram is undeniable. The social media platform has more users than ever before, with 111 million account holders now dedicating their spare minutes and hours of the day to the consumption of a range of media. At the same time, influencer marketing has evolved from a tactical marketing opportunity into a […]

Four PR Priorities for 2020

pr insights

It’s that time of year: 2019 is coming to an end, and the predictions for 2020 have begun to roll in. It should come as no surprise that the ever-changing world of PR is no different, and those who hope to excel in the industry in the coming year must stay abreast of emerging technologies, […]

Public Relations Survey Reveals Industry Patterns and Trends

Public Relations Survey Reveals Industry Patterns and Trend

A confidential survey conducted by Davis & Gilbert LLP collected the responses of 133 public relations firms and agencies in an attempt to collect data and identify industry patterns and trends. The survey, which collected data from respondents ranging from full-service public relations firms to digital and social media professionals, was then organized into statistics […]

Challenges Facing Modern PR Pros

Public relations is all at once a timeless and a dated industry. Why do we say this? Well for starters, there will always be a need for public relations. The image/message that a business sends to consumers is vital, and having a public relations firm or consultant on retainer can help navigate the tricky world […]

A Bright Future For PR

Public relations firms are elated following the release of a recent report by the Business Research Company saying that sales from the profession are expected to grow at a compound annual growth rate (CAGR) of nearly 10% until 2022. In its report, the company said the PR market globally was estimated to be valued at […]

Packaging for Women: Done Right

women product packaging

Over the last few years, a focus on women’s issues has risen in prominence in the public sphere. From the pink tax to inequality in the workplace, gender issues have taken center stage in the news more than ever before. Still, there is one issue that few outlets — and brands — have managed to […]

Making it in PR in 2019

A career in public relations has long been portrayed as a glamorous career path, filled to bursting with designer products, elaborate parties, and upper-tier clientele. Take Samantha Jones from Sex in the City, for example. She was a powerful woman with a long lunching habit and looked picture perfect at all times (except for that […]

Public relations is a woman’s world, but a man’s game.

Attending lavish events, drinking champagne, networking in glamorous cities and, on the odd occasion, speaking to journalists. This is the world of public relations according to brand-new television drama Flack. The glamour is certainly enticing, and seemingly befitting of an industry where women make up a massive 66% of the overall workforce, according to the […]