The Value of Evergreen Content for PR

branded content

Content marketers and Public Relations professionals have been talking about the importance of evergreen content in PR and marketing strategies for years. That’s because this type of content is very helpful, as audiences find it useful long after the content has been published. Evergreen … [Read more...]

How to Do Market Research for Public Relations

Brands and corporations are able to reach their target audiences in a variety of ways, from advertising, social media platforms, contests, publicity, to in-store experiences and more. However, generating content that is going to reach the target audience in a relevant way can only be done through … [Read more...]

Getting a Job in Public Relations

marketing

At Everything-PR if you have PR experience we want to help you find a job.  Send resumes to info@everything-pr.com and we will send it to our leading Public Relations agencies and PR jobs we know of. Some people consider working in the public relations industry as a rewarding … [Read more...]

PR Push Essentials

Social media

More and more businesses are turning their focus towards digital marketing, and specifically public relations, in an attempt to boost their credibility and visibility with the target audience. One of the best ways to get a company's name in front of a lot of people, as well as build thought … [Read more...]

Getting More Leads

Getting More Leads The pandemic taught marketers many things. One that stood out for B2B marketers is the importance of digital ads, particularly since face-to-face contact had been eliminated as an option. After pay-per-click on platforms like Google ads, digital advertising is the next logical … [Read more...]

Communications Strategy Group of the Rocky Mountains

Denver, Colorado and the Rocky Mountains have many known attractions, but one that may have slipped under the radar is Communications Strategy Group or CSG. In 2016, it was named one of the “Top 10 Best Workplaces in Advertising & Marketing” by Fortune Magazine. CSG had already been named “Best … [Read more...]

What Is Buyer Persona?

buyers

Buyer persona is to marketing, what sewing patterns and costume design are to the fashion conscious. The mutual aim of all is in customizing their products to fit customers’ desires and interests. Other terms like marketing persona, user persona, and customer persona have also been used and mean … [Read more...]

Integrating Diversity into the Company

company diversity

Although protests following the videotaped death of George Floyd at the hands of a Minneapolis police officer are decreasing, there’s still much discussion in communities not just about justice, but also the need for inclusion, diversity, and racial equity. Some brands were quick to publicly state … [Read more...]