Category: Editorial

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10 Ways Uber Uses Marketing Successfully

Uber has leveraged various marketing strategies to establish and maintain its strong presence in the ride-sharing market. Here are ten ways Uber uses marketing successfully: By combining these strategies, Uber effectively maintains its position...

media projects

Message vs Platform in Media Relations

In media relations, the message is more important than ever. Platforms play a role in reaching target audiences, but crafting a compelling message is where the real power lies. In the era of information...

Why do authors need publicists?

When publicizing a book, the media should be used to spreading the word about it. Publicity often determines whether a book will be successful . Without publicity, no one will know that a book...

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YouTube Videos Post-TikTok?

Until recently, TikTok had been the bright social media star but recent talk about banning the platform in the U.S. has dimmed it.  Google bought YouTube in 2006, it has grown to become especially...

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