Public Relations Editorials - By PR Pro's

How to Earn a Positive Feature in 2025: The New Rules of Modern PR

In an era of algorithm-driven headlines, shrinking newsrooms, and increasingly skeptical audiences, securing a positive earned media feature may feel harder than ever. In 2025, the traditional pathways to press—pitch a reporter, get quoted, celebrate—have evolved into something more nuanced, more competitive, and far more strategic. And yet, earned media remains the holy grail of public relations. When a respected outlet features your story, innovation, or insight, it offers credibility that paid ads can’t match. A feature is an endorsement. It says: This is worth paying attention to. Whether you’re a startup founder, CPG brand, nonprofit, or

07/12/2025

Journalists Need To Be More Social Media Friendly

Journalists can enhance their effectiveness and reach by adopting social media-friendly practices. Here’s how they can leverage social media to their advantage: By integrating these practices, journalists can effectively leverage social media to enhance their reach, engage with their audience, and support their journalistic endeavors.

11/23/2024

Ten Strong NFL Communicators

Effective communication is crucial in the NFL, both on and off the field. Here are some of the best communicators in NFL football, known for their ability to articulate their thoughts, motivate teams, and engage with media: These individuals are recognized for their exceptional ability to convey ideas, motivate others,

11/22/2024

10 Ways Uber Uses Marketing Successfully

Uber has leveraged various marketing strategies to establish and maintain its strong presence in the ride-sharing market. Here are ten ways Uber uses marketing successfully: By combining these strategies, Uber effectively maintains its position as a leader in the ride-sharing industry and continually attracts and retains customers.

11/20/2024

Message vs Platform in Media Relations

In media relations, the message is more important than ever. Platforms play a role in reaching target audiences, but crafting a compelling message is where the real power lies. In the era of information overload, prioritizing the message builds stronger connections and enhances credibility in the media landscape. Platform dilemmas

01/25/2024

How can the private submarine industry rebuild consumer trust?

In today’s fast-paced and interconnected world, companies can find themselves facing a crisis at any moment. Whether it’s a product recall, a data breach, or a public scandal, a company’s reputation, and consumer trust can be severely damaged and can affect the wider industry. This is what recently happened in

07/28/2023

Demystifying Finance: How Finance Apps Can Act as a Beginner’s Guide

Finance apps have transformed how people handle their finances. These apps not only track expenses and facilitate transactions but also promote financial literacy with user-friendly interfaces and comprehensive features. They empower users to make informed decisions, develop healthy financial habits, and achieve their financial goals. Finance apps offer an accessible

07/26/2023

Startup PR: How Public Relations Drives the Success of Startups

Public relations plays a crucial role in driving the success of startups. In the competitive business landscape, startups face numerous challenges, including limited resources, brand recognition, and establishing credibility. Startup PR helps businesses overcome these obstacles by building awareness, generating media coverage, and cultivating a positive brand image. Building brand

07/12/2023

Recovery Education And Applied Learning (REAL) Launches Online Education Platform For Parents Of Children Struggling With Substance Use Disorders

Recovery Education And Applied Learning (REAL) is a new online education platform for parents of young adults struggling with substance use disorders. REAL helps parents learn how to identify, treat and manage their children’s substance abuse problems through evidence-based training, interactive modules, and customized content. Launching the new online education

12/22/2022

Why do authors need publicists?

When publicizing a book, the media should be used to spreading the word about it. Publicity often determines whether a book will be successful . Without publicity, no one will know that a book exists. In today’s competitive publishing market, PR for authors is necessary to spark sales, establish the

03/17/2022