sports

10 Leading Sports Influencers

2017-08-10 by Ronn Torossian

In sports, the ones getting paid for endorsing products are usually the athletes, not always the ones at the top of their particular playing field though. Endorsements are not just about being good at what you do, but also being a good long-term match with a product or lots of products. Unless a brand is all about bad behavior, they won’t want to endorse top athletes with bad personal reputations. Case in point. Tiger Woods, before all the scandals and rehab check-ins, was one of the top athletes for representing brands. Sadly, he has slipped down to #4 on this... Read More >

Jay Cutler Retires to Join Fox

2017-05-15 by Jason Tannahill
Jay Cutler Retires to Join Fox

Quarterback Jay Cutler’s tumultuous time with the Chicago Bears is at an end. While Cutler showed signs of brilliance from time to time, critics blasted his “inconsistency” and failure to really get and keep the Bears in the playoff hunt year after year. Others come to Cutler’s defense, saying the Bears never really committed to putting all the pieces around the quarterback to give him what he needed for success. Both of those positions have merit, according to which expert you ask, but, as of Cutler’s recent retirement, those are simply academic arguments. The Bears have moved on, and so... Read More >

Goodell Makes Public Statement on Pot

2017-05-08 by Richard D. Pace
Goodell Makes Public Statement on Pot

Even as public opinion on marijuana use continues to shift, there are places where the drug is still completely shunned. Pro sports is one of those places. And the NFL is no exception. Speaking publicly on the topic recently, NFL Commissioner Roger Goodell said marijuana has an “addictive nature” and, because of this, no one should look for it to be okayed by the NFL anytime soon, regardless of the potential pain-relief benefits. And he wasn’t done talking about it. During an appearance on the ESPN talk show Mike & Mike, Goodell said the NFL is researching the effects of... Read More >

USA Women’s Soccer Gets a Big Win

2017-04-20 by Richard D. Pace
USA Women’s Soccer Gets a Big Win

Not long ago one of the biggest headlines in sports was the potential of a walkout from the USA Women’s soccer squad over salary and benefits disputes. After a strong PR campaign, it appears that the women won their fight and now their supporters are celebrating … for the most part. The ladies are getting a well-earned raise, as well as larger bonuses and, another sticking point request, the same per diems as the guys. The agreement comes after a new labor deal was struck between the players and US Soccer. In addition to the big issues such as pay and... Read More >

UNC Facing NCAA Probe

2017-04-10 by Richard D. Pace
UNC Facing NCAA Probe

The University of North Carolina has been in hot water with the NCAA for years now thanks to an academic scandal that never seems to find its resolution. The intention is to conduct an investigation, and, if necessary take it to trial, but that’s rarely how these things play out. Politics, both in and out of the college and the NCAA, as well as procedural delays, changing testimonies and issues gathering and confirming evidence, can cause these scenarios to drag on for extended periods. And that’s bad for everyone involved. For the university, it appears that there may be a... Read More >

Team USA Hockey Skips Big Tournament

2017-03-22 by Jason Tannahill
Team USA Hockey Skips Big Tournament

The US Women’s Hockey Team recently announced plans to sit out a popular local tournament in an effort to raise awareness for the cause of fair pay for women, especially in sports. According to CNN, the women will skip the International Ice Hockey Federation World Championship in Michigan… unless they are successful in their attempts to move contract negotiations forward with USA Hockey. If Team USA skips this showdown, it will mean the tournament’s reigning champions will not be there to defend their title, which would be an embarrassment not only to USA Hockey but also to the promoters of... Read More >

The Necessity of Sports PR So Athletes Can Soar

2017-02-22 by Aaron Sarno
The Necessity of Sports PR So Athletes Can Soar

[caption id="attachment_86637" align="aligncenter" width="1024"] Odell Beckham[/caption] The career of a professional athlete may not last long on their field of play, but even after retirement, they can still continue to use their brand that was built while playing. That’s what endorsements and branding deals  can do for a retired pro athlete. But making substantial deals isn’t just about how well an athlete did as a player; it’s also about reputation, comfort talking in front of a camera or audience, education, and even health … their personal brand that is distinct and different from the team or sport’s brand. Much of... Read More >

How Social Media is Driving this Sports Brand

2017-02-21 by Ronn Torossian
MMA PUBLIC RELATIONS - conor mcgregor marketing

Mixed martial arts is big business these days, arguably more popular than boxing, especially in the United States with UFC superstar Conor McGregor getting press every time he pauses five minutes to glance at a camera. When McGregor and boxing legend Floyd “Money” Mayweather tentatively agreed to a money split for a rumored fight, headlines were written as if the fight was on. That’s the power of the octagon to influence pugilist entertainment. Meanwhile, a host of other similar martial pursuits are making a comeback. Both karate and kickboxing are seeing a resurgence thanks to MMA. And, though Muay Thai... Read More >

ESPN scores with college football playoffs

2017-01-16 by Richard D. Pace
ESPN scores with college football playoffs

For years, college football fans clamored for and loudly demanded a playoff. Many purists and pundits wanted things to stay at the status quo, to allow the bowl system to continue and let those who traditionally held the power to keep their grip tight on the nation’s most popular collegiate sport. But, finally, things changed. The powers in charge of college football could no longer ignore the clamor of fans, many who hold grudges of their teams not being given the opportunity to compete for the title on the field. The NCAA worked with the Bowl Committee to come up... Read More >

Will the NFL dump Thursday football?

2016-12-06 by Richard D. Pace

All season people have been lamenting the poor ratings generated by the National Football League live broadcasts. The excuses for this downturn have been legion. From Brady’s DeflateGate to growing frustration with Roger Goodell and other league officials to rules changes to poor showings on the field. But the Thanksgiving games bucked that trend, igniting the argument that, if the league put a good product on the field, people will watch. There’s no doubt the games on Thanksgiving were good. Both rivalry games, and both games of consequence involving division leaders or potential division leaders. The early game pitted traditional... Read More >

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