Odell Beckham[/caption]
The career of a professional athlete may not last long on their field of play, but even after retirement, they can still continue to use their brand that was built while playing. That’s what endorsements and branding deals can do for a retired pro athlete. But making substantial deals isn’t just about how well an athlete did as a player; it’s also about reputation, comfort talking in front of a camera or audience, education, and even health … their personal brand that is distinct and different from the team or sport’s brand. Much of that may start long before an athlete ever gets on a pro team. Some of it, hopefully, they learned from parents, coaches, teachers, and even clergy. But when they make it onto a college or pro team, it’s time to really hone their skills outside the game. Sometimes a team’s PR people can work with them when they are in the early stages of their career, or if they are in the first round of a draft pick, they may already have a separate firm willing to work with them.
Odell Beckham[/caption]
The career of a professional athlete may not last long on their field of play, but even after retirement, they can still continue to use their brand that was built while playing. That’s what endorsements and branding deals can do for a retired pro athlete. But making substantial deals isn’t just about how well an athlete did as a player; it’s also about reputation, comfort talking in front of a camera or audience, education, and even health … their personal brand that is distinct and different from the team or sport’s brand. Much of that may start long before an athlete ever gets on a pro team. Some of it, hopefully, they learned from parents, coaches, teachers, and even clergy. But when they make it onto a college or pro team, it’s time to really hone their skills outside the game. Sometimes a team’s PR people can work with them when they are in the early stages of their career, or if they are in the first round of a draft pick, they may already have a separate firm willing to work with them.
Written by
Editorial Team
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
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