As a PR firm, business innovation might not be at the top of your list, but
it should be. As we head in 2019, there are probably a lot of things that your
firm has in mind to achieve and improve. One of those things should be being a
more innovative business. Without innovation, growth and transformation are
limited. As a result, businesses fall behind. So if you want to stay ahead of
the game, here are a few tips on how to be a more innovative PR firm:
There’s a difference between wanting to innovative and actually being
innovative. Being innovative requires a certain degree of flexibility that
allows for changes in the organisation and the way it does things. For firms to
facilitate innovation, there needs to be a structure that is accepts change and
is malleable based on new and improved ideas.
If your firm has an innovative idea, then the firm needs to have focus and
goals around that idea. There needs to be flexible attitudes from senior
management to lower level employees to take on new ideas and approaches to
effectively move forward.
Develop a culture of innovation
To be truly innovative, there needs to be acceptance for new and improved
ideas. People in the firm should be encouraged to think outside the box and
bring their unique thoughts and approaches to the table. As a result,
individuals with a skill and passion for innovation have an opportunity to put
their best foot forward.
A culture of innovation is supported by individuals excited by the prospect
of business innovation – including leaders and team members at all levels of
the organization. This doesn’t mean that everyone has to have an innovative
idea. Successful teams are made of a diverse set of personalities, skills and
interests. Having a core group of people to be part of the innovative process
is essential to building an innovative business.
Making business innovation a priority
To make business innovation a priority in the firm, there has to be clear
directive from management specifying the importance of business innovation.
Make business innovation like any other business objective by creating concrete
timelines with specific goals. Have regular meetings around the topic and make
it something that is an actionable item for your employees. In this way, you
will be able to weave business innovation into your daily business activities.
Create a safe environment that is open to feedback and change
First and foremost, people need to feel safe to express their ideas.
Secondly, they need to be open to their ideas getting negative feedback or
failing or getting shot down. Failure is a necessary part of being a business
that prioritizes innovation.
A good innovative leader
is open to a wide variety of ideas, even if it might seem to steer away from
the initial vision. As a leader, it is important to make sure that innovation
is aligned with the business values and mission, while at the same time, being
open to ideas that might seem out of the ordinary.