Parkland College Issues RFP For Strategic Digital Media Advertising Services

Parkland College Issues RFP For Strategic Digital Media Advertising Services

Parkland College is seeking a marketing agency to collaborate in planning and placing digital advertising campaigns. Parkland College’s Marketing and Public Relations team provides in-house creative, strategy, and budget management. The team will work with the media buyer to develop strategy and planning for three major enrollment campaigns throughout the year (fall, spring, and summer), as well as program and event specific marketing campaigns throughout the year.

Background:

Parkland College is a community college serving Community College District 505. Parkland College enrolls approximately 20,000 students annually. The campus is a melting pot of student life, with diverse cultures, students ranging in age from 16 to 86, and a growing international student presence. About 75 percent of our students live and work within District 505. Parkland College’s location in Champaign, Illinois provides the amenities and excitement of a larger city with small-town conveniences. Champaign is the fastest growing city in Illinois, with a long list of opportunities for our residents and short commute times.

Parkland College offers academic programs that prepare students to transfer to a four-year university, career and technical education, workforce and business training, continuing education for adults, youth programs, and more. Parkland is No. 1 in student transfers to the University of Illinois, a top research university in Champaign-Urbana.

Scope of Work:

Parkland College is seeking a marketing agency to collaborate in planning and placing digital advertising campaigns. Parkland College’s Marketing and Public Relations team provides in-house creative, strategy, and budget management. The team will work with the media buyer to develop strategy and planning for three major enrollment campaigns throughout the year (fall, spring, and summer), as well as program and event specific marketing campaigns throughout the year.

Campaigns encompass a mix of digital and traditional media platforms. Digital platforms include social media, remarketing, paid and non-paid search marketing, geofencing, email marketing, and more. Parkland College will work with a separate buyer for the local media, which is not a part of this RFP. Nearly all media will be geotargeted.

The ideal agency will have a strong understanding of the community college mission, its target audiences, and the community college enrollment process and timelines.

Due Date:

February 11th, 2019. 

Address:

Parkland College

Attn: Erin Shannon, Room X151

Director, Marketing & Public Relations

2400 W. Bradley Avenue

Champaign, IL 61821-1899

Makovsky PR and MWWPR have relevant experience.

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