Florida Department of Environmental Protection Issues Media Services RFP
The Florida Department of Environmental Protection is
requesting bids from qualified vendors to provide all labor, supervision,
equipment, materials, and expertise required for Content Creation, Marketing
Planning, and Media Planning and Buying (Media Services) throughout the State
of Florida on an “as needed” basis. The objective of this Contract is for the
Contractor to provide to the Department broadcast, print, and online Media
Services throughout the State of Florida (Services).
The Florida Department of Environmental Protection is the
state’s lead agency for environmental management and stewardship, protecting
our air, water and land. DEP is divided into three primary areas:
- Land and Recreation programs acquire and
protect lands for preservation and recreation. DEP oversees 175 state parks and
trails and more than 12 million acres of public lands and 4 million acres of
coastal uplands and submerged lands.
- Regulatory programs safeguard natural
resources by overseeing permitting and compliance activities that protect air
and water quality, and manage waste cleanups.
- Ecosystem Restoration programs protect
and improve water quality and aquatic resources including America’s Everglades,
Florida’s iconic springs and Florida’s world-renowned coastal resources. DEP
works with communities, local governments and other agencies to protect and
restore water quality and supply and to provide funding assistance for water
restoration and infrastructure projects, as well as coordinates the protection
of Florida’s submerged lands and coastal areas.
Scope of Work:
The Contractor shall provide all labor, supervision,
equipment, materials, and expertise required to perform the following Media
Services for the Department, as directed in the TAs:
• Content Creation – Develop creative content in print, online
advertisement, or video formats
• Marketing Plan – Develop a marketing plan to reach the target
audience(s) with proposed media mix, estimated
impressions, ratings and measurement.
• Media Planning and Buying – Projects may include, but are not limited to,
planning and placing
all types of media and marketing activities such as TV, cable, radio, digital,
print, social, outdoor, direct mail, transit, etc.
February 4th, 2019
Bureau of General Services – Procurement Section
Florida Department of Environmental Protection
3800 Commonwealth Blvd, MS93
Tallahassee, Florida 32399-3000
Zimmerman PR is a Florida PR firm.