STATE OF WASHINGTON ISSUES MARKETING AND DIGITAL MEDIA RFP

STATE OF WASHINGTON ISSUES MARKETING AND DIGITAL MEDIA RFP
STATE OF WASHINGTON ISSUES MARKETING AND DIGITAL MEDIA RFP

The Department of Fish and Wildlife (WDFW), a Washington state government agency, is seeking Contractors with qualified expertise and adequate staff interested in helping WDFW in the creation of campaigns and work products to expand its ability to engage the public. WDFW wants to be known for facilitating and fostering effective campaigns and public engagement. While the agency currently has access to fully capable Public Affairs and Marketing staffs, there are occasions when the specific expertise would help the agency to efficiently execute a project. There may also be times when agency resources are unavailable to assist with relatively short-term projects that need to move ahead in a timely manner.

To this end, we are seeking a consultant(s) to work closely with the agency on an hourly rate as-needed basis to serve as an extension of our Public Affairs and Marketing teams when current resources are insufficient. The Agency is seeking service providers capable of providing the following categories of service:

• Marketing & Social Marketing– The agency has a skilled and competent Marketing and Public Affairs teams. However, there is competition for their time, and we recognize that ever-emerging data and technology-driven opportunities have created new horizons for the team to explore. In addition, the agency does not currently have the necessary staff knowledge to execute social marketing campaigns, which include baseline statistical analysis, statistical surveys, behavioral sciences research reviews, and development of results measurement tools to support them. We are seeking support from a firm able to provide these services in integration with our Public Affairs, Marketing, and program staff in order to enhance access to these resources on behalf of our state’s residents, fish and wildlife.

• Video – The agency does not currently have staff capable of producing high- production value videos. We are seeking support from a group or individual able to provide these services in integration with our Public Affairs, Marketing, and program staff in order to enhance our efforts on behalf of our state’s residents, fish, and wildlife.

• Facilitation – The agency has some staff able to provide some facilitation services. However, there may be situations beyond their capability to manage. We are seeking support from a group or individual able to provide these services in integration with our Public Affairs, Marketing, and program staff in order to enhance our efforts on behalf of our state’s residents, fish and wildlife.

• Public Citizen Surveys – The agency does not currently have staff capable of conducting statistically significant citizen surveys. We are seeking support from a group or individual able to provide these services in integration with our Public Affairs, Marketing and program staff in order to enhance our efforts on behalf of our state’s resident, fish and Wildlife.

The agency would like to award one or more contracts to provide the services described in this RFP and may select multiple firms to provide work from each service category: Marketing and/or Social Marketing; Video; Facilitation; and Public Citizen Surveys. Bidders may apply to a single category, or up to all four categories.

Background:

The Washington Department of Fish and Wildlife is dedicated to preserving, protecting, and perpetuating the state’s fish, wildlife, and ecosystems while providing sustainable fish and wildlife recreational and commercial opportunities.

Effective communication with our many partners, stakeholders, and the public is critical in demonstrating the value of the Agency to the fish and wildlife populations, the benefit to Washingtonians, as well as to the nation. Communications are challenged by our multi-faceted functions, as well as by broad and diverse target audiences.

WDFW has teams that are relevant to the performance of these services:

• On behalf of the Agency, the Public Affairs team manages the agency’s: web content, functionality, and design; social media channels (see list below), graphics guidelines, media engagements, crisis communications, facilitates outreach at events, and issues urgent notifications, and works with programs to engage the public around important issues and opportunities.

• On behalf of the Agency, the Sales and Marketing team manages the agency’s marketing campaigns to increase license sales revenue, maintain customer relationships, and engage the public around fish and wildlife harvest opportunities.

• On behalf of the Agency, the Enforcement; Habitat; Wildlife, Fish; Capital Asset Management Program (CAMP); Technology and Financial Management (TFM) programs, as well as the Director’s Office, and Agency regional offices all execute the operational work of the Department. This can include managing WDFW facilities, lands, habitat and water-access sites; implementing development and utility regulations; managing populations and human interactions in relation to significant species; law enforcement; and protecting and educating the public.

We accomplish these functions by the following methods:

• In collaboration with our partners, we assist programs to develop natural resource and funding priorities.

• This means working with local public and private organizations, tribal and federal partners, and innumerable stakeholders.

• We also serve as a liaison between the Agency and the community by providing decision-makers feedback gathered from the general public, and recreational and commercial license holders.

• We use strategic communications to advise and inform those we collaborate and work with, and gather feedback from, including elected officials at the state and federal levels.

Scope of Work:

Marketing and/or Social Marketing Services Scope

                • Develop baseline data

                • Perform statistical analysis

                • Conduct behavioral sciences research reviews

                • Develop results measurement tools

                • Develop online or traditional marketing campaigns, including performance tracking methods into place to gauge success, and enter into placement agreements

                • Create original artwork/graphics, video, or audio materials, displays, infographics, and fact sheets for online, print and signage

                • Develop printed product specifications for bid solicitation

                • Conduct quality assurance print management site visits on behalf of the WDFW

                • Enter into marketing placement agreements on behalf of WDFW

                • Provide final graphic products to Public Affairs or Marketing staff (final product will be owned  by WDFW) in agreed-upon format/s

                • Develop creative copy for online, print and signage needs

                • Plan and manage events on behalf of WDFW by entering into agreements to procure locations, and meet logistical facility needs, procuring rented equipment, and coordinating volunteers or day-off staffing needs (such as security, entertainment services, or parking attendance)

                • Create PowerPoint or other multi-media presentations

                • Develop social media strategies and content for Facebook, Twitter, Instagram, Linkedin and other web-based channels

                • Photography services such as securing photo locations, acquiring the necessary permits, managing agreements with models and/or volunteers, taking and editing photos, and providing an agreed-upon number of photos in desired file formatting (purchased photos will be owned exclusively by WDFW)

                • Participate in strategic planning meetings relevant to implementing the above services

                • Write plans that outline the agreed-upon approach

                • Provide project management and implementation oversight relevant to implementing these services

                • Clear accounting for the time spent to produce efforts or to summarize the results relevant to implementing the above services in invoicing documents

Objective 2: Video Services Scope

Scope: produce video projects by securing film locations

                • Provide project management and implementation support such as securing access to necessary locations, driving to locations, acquire the necessary permits, managing agreements with models and /or volunteers.

                • Film and edit video

                • Provide final product, which will be owned exclusively by WDFW, in agreed-upon file format/s. Upon request, also provide original video footage in an editable format.

                • Clear accounting for the time spent to produce efforts or to summarize the results relevant to implementing the above services in invoicing documents

Objective 3: Public Citizen Surveys Scope

                • Develop and implement surveys of the public using mail, telephone, or other mediums to provide statistically significant data from the public, or targeted audiences

                • Provide results summaries in graphic, and table formats

                • Provide raw data, which will be owned by WDFW, in agreement upon format/s

                • Provide implementation oversight relevant to implementing these services

                • Clear accounting for the time spent to produce efforts or to summarize the results relevant to implementing the above services in invoicing documents

Due Date:

October 10, 2019

Address:

janice.jackson@dfw.wa.gov.

Relevant agencies worth considering include MWWPR and W2O group.

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