How Marketing and HR Can Collaborate

Hr and marketing

Business people connecting puzzle elements representing collaboration concept Marketing and HR teams have their own unique and very important functions. However, the evolving and expanding role of a marketer is one of the reasons why marketing can work alongside HR teams. It’s not news that there … [Read more...]

Using PR to fundraise for nonprofits

Using PR to fundraise for nonprofits Unlike for-profit businesses, nonprofits have the additional burden of fundraising money from the pubic, business and government organisations to sustain themselves and their work. To achieve their fundraising goals, nonprofit organisations will benefit from … [Read more...]

Leadership in ‘Hustle Culture’

Leadership in ‘Hustle Culture’ A recent article published in the New York Times dissected the concept of “hustle culture” made popular by millennial workers. Indeed, the idea of the “rat race” has been replaced by the more user-friendly, rise-and-grind mentality that fits … [Read more...]

Tips on creating purposeful content

Whether you’re a small local business, a large global organization or a charity, the key to good PR and marketing is creating good and relevant content. Good content enhances your brand’s reputation, attracts customers, and is successful in converting potential customers to paying customers. Below … [Read more...]

How to be an innovative PR firm

How to be an innovative PR firm As a PR firm, business innovation might not be at the top of your list, but it should be. As we head in 2019, there are probably a lot of things that your firm has in mind to achieve and improve. One of those things should be being a more innovative business. … [Read more...]