How Marketing and HR Can Collaborate

Hr and marketing

Marketing and HR teams have their own unique and very important functions. However, the evolving and expanding role of a marketer is one of the reasons why marketing can work alongside HR teams. It’s not news that there the job market is a very different place. Unemployment is at an all time low and there […]

Using PR to fundraise for nonprofits

Unlike for-profit businesses, nonprofits have the additional burden of fundraising money from the pubic, business and government organisations to sustain themselves and their work. To achieve their fundraising goals, nonprofit organisations will benefit from using public relations to get the media and the public to pay attention to their activities. A targeted approach to public […]

Leadership in ‘Hustle Culture’

A recent article published in the New York Times dissected the concept of “hustle culture” made popular by millennial workers. Indeed, the idea of the “rat race” has been replaced by the more user-friendly, rise-and-grind mentality that fits better on an Instagram post. But in this modern day culture of grind and hustle, how can leaders modernize their efforts? […]

What to expect in the Israeli tech industry in 2019

What to expect in the Israeli tech industry in 2019

The Israeli start-up and tech scene have been a hub for innovation and growth. However, the tech scene is at a time of flux and change. The major sectors to watch out for in the Israeli tech include innovations in blockchain, AI, medical cannabis and advanced manufacturing. In terms of what’s in store for Israeli […]

Maximizing On Public Relations At SXSW

Over the past few years, some brands have seen diminishing returns at the massive Austin, Texas based festival of spectacle known as South By Southwest (SXSW). But not everyone. In recent years, some brands have used SXSW as a springboard to major earned media opportunities. This past year some of the biggest winners included companies […]

Tips on creating purposeful content

Whether you’re a small local business, a large global organization or a charity, the key to good PR and marketing is creating good and relevant content. Good content enhances your brand’s reputation, attracts customers, and is successful in converting potential customers to paying customers. Below are a few tips on how to create content that […]

How to be an innovative PR firm

As a PR firm, business innovation might not be at the top of your list, but it should be. As we head in 2019, there are probably a lot of things that your firm has in mind to achieve and improve. One of those things should be being a more innovative business. Without innovation, growth […]

Three bad leadership traits that are detrimental to business

Three bad leadership traits that are detrimental to business

There are many issues that businesses face – from marketing to sales to technical, but the worst of them is a leadership problem. When leadership is lacking, it affects all aspects of the business and company culture. Good leadership, on the other hand, can turn around a business and radically change and improve business performance. […]

3 Things Entrepreneurs Wish They Knew Before Starting Their Company

3 Things Entrepreneurs Wish They Knew Before Starting Their Company

In today’s digital world, many people are starting to think seriously about the possibility of giving up their nine-to-five job and replacing it with a life as an entrepreneur. The online environment makes it easier than ever for ambitious people to start selling products and services online. However, a lot of people don’t realize just […]