PR Agencies Can Help Products Hit Shelves
Consumer Tech PR agencies are usually on top of their game when it comes to creating and generating content that results in increased visibility and brand awareness for their clients, working with both traditional and digital media channels to get the best possible outcome for their clients’ products. However, these agencies can do a lot more than this. A smart company will use their PR and marketing efforts in a variety of ways, such as developing industry relationships with purchasing managers, retailers, and e-commerce businesses. As a consumer tech company, building these relationships is vital, especially since purchasing managers are always on the lookout for new and exciting products, while also being stingy about giving up shelf space.
Here are a few insider tips to help you understand how your tech PR agency can improve your chances of getting noticed by potential distributors and buyers.
Grab their attention with coverage
It’s important to remember that the main goal for purchasing agents is growth. They want to stock products that facilitate growth and keep shareholders and executives happy. While retailers might have a bit of a budget for advertising, make their job easier by showing off a few good clippings. Your PR agency can do this for you – they will get you the clippings you need so that it will result in coverage that can be used to your advantage. Purchasing agents will definitely appreciate the extra support for their growth that comes with good coverage.
Take advantage of trade shows
If you want exposure, then attending major trade shows is essential for consumer tech companies. However, if you don’t have a PR team supporting you in this venture then it could cost you. Tech PR agencies, with their contacts, might even recommend attending exclusive industry events that take place around major tech conventions.
The people attending these events range from the media to purchasing agents from major retailers. Your PR team can assist you by extending invites to attendees and individually approaching journalists that are attending the event to set up appointments.
Use your PR agency for networking
The contacts your PR agency will have in the industry and media will be extremely beneficial to your brand. Tech PR agencies are known to both attend and organize industry parties and events during conventions and beyond. Use your PR agency to get invitations to your events so you can extend your network and nurture relationships within the industry.
Develop your pitch with your PR team
Experienced PR professionals are good at developing the right strategy and creating solid pitches for different retailers. A PR agency that has been in the tech sector for a while will be able to advise you on what the best approach is for different retailers.
Your product may be fantastic and just what the world needs, but if you can’t sell it to retailers then it can’t really get that far. Tech writers can help you get your products on the shelf by perfecting your pitch and helping you develop a professional and effective sell sheet.
Strong tech PR firms to assist with this include Shift Communications, 5WPR and Brew PR.