business

Marketers aren’t Ready for Digital Change

2018-12-19 by Jade Minh

Last month, the Digital Marketing Institute released the results of their study, which revealed that most marketing professionals are not prepared for digital change. This report titled ‘20/20 Vision: A Marketing Leader’s View of Digital’s Future’ included insights regarding challenges to the marketing industry after surveying over 2000 executives and senior marketing professionals worldwide. According to the report, 82% of respondents think that their company needs to invest in staff development and training to remain competitive in this day and age. As digital technology continues to evolve, capabilities and technological know-how of employees continue to dwindle, which means many company’s lag behind.... Read More >

How to Empower Corporate Communication

2018-12-14 by JamesD
Strategies to Empower Corporate Communication

Effective communication is key to a successful business. Whether it’s relaying information up the chain, to your colleagues, between departments, or most importantly, to your client base, the way you present yourself has an effect in how you and your business is perceived. Corporate communication has rapidly evolved in recent times due to the advent of new and improved technologies and ways of information sharing. The globalization of businesses has also had an effect on how companies communicate, with a global audience and an increasing number of employees interacting across different cities and time zones. As such, there is a... Read More >

Tips to manage underperforming employees

2018-12-13 by JamesD

If you’re a manager, you’re going to come across underperforming employees or maybe even teams at some point. There’s going to be that one person who just doesn’t get the job done. It is one of the greatest challenges of being a manager, whereas one of the greatest skills as a manager is being able to transform an underperforming employee or team into an adequately performing, or better yet, exemplary employee. In addition to creating a satisfactory employee, with this skill, you’ll be able to save the company the money, time and hassle associated with firing and hiring an employee.... Read More >

3 Ways to Become a Better Leader

2018-12-12 by Ronn Torossian
3 Easy Ways to Become a Better Leader

Many people have their own ideal vision of the perfect leader. The chances are, these idealizations come from the leaders that influenced those people throughout their lives, whether it's a great boss or an inspiring teacher. Although our opinion of the ultimate leader might vary, most people will agree on some of the main characteristics that define someone as being well suited to leadership. For instance, studies show that most respondents define a leader as someone who is assertive, adaptable, and intelligent. However, did you know that no matter what kind of leader someone starts out as they can always... Read More >

4 Business Management Tips to Help You Grow

2018-12-10 by JamesD
marketing-news-and-insights

Building a company is difficult, creating a successful company is even harder. Despite the challenges of entrepreneurship, countless ambitious people launch their own ventures every day, using the advent of the internet to help them on their journey. While there's no one-size-fits-all strategy for achieving success in today's complex business world, there are steps that leaders can take to manage their company more effectively. Following are some of the best business management tips that small business leaders can keep in mind when they're bringing their new organization to life. 1. Be Confident There's a difference between being confident and being... Read More >

Dolce & Gabbana’s Marketing Mishap

2018-12-03 by Ronn Torossian
Dolce & Gabbana’s Marketing Mishap

It’s been a shaky couple of weeks for Dolce and Gabbana, after they released an ad campaign that has been described as “disrespectful and racist”. The backlash has been immediate and hard, ranging from boycotts by celebrities and having its products withdrawn from Chinese e-commerce sites. The Italian luxury fashion house’s controversial advertising campaign includes videos of a Chinese model struggling to eat various Italian dishes with chopsticks. The ad was designed to promote a major fashion show in Shanghai, which has now been canceled. Chinese-French model Estelle Chen, who withdrew from the show, tagged Dolce and Gabbana on an... Read More >

Common Mistakes in International PR

2018-11-28 by JamesD

With increasing globalization, more companies are engaging in global corporate communications. In some cases, international PR involves higher stakes and higher risks. As the size and location of the audience grow, you need to take into account many more potential issues and there are more opportunities for blunders.   Here are some common mistakes in global branding that can undermine your communication strategy:   1.    Top-down approach Funding for PR overseas is usually determined by and comes out of the corporate HQ’s budget. Because of this, HQ executives sometimes try to get overly involved in global PR activities, in addition... Read More >

8 Common Traits of Successful Chief Marketing Officers 

2018-11-27 by JamesD
9 Common Traits of Successful Chief Marketing Officers 

Being a Chief Marketing Officer is one thing but being a successful Chief Marketing Officer is another thing. Successful and effective CMOs are impressive people who know how to lead their team in the right direction. Are you on the path to becoming CMO in your company? Or do you want to improve yourself as the current CMO? If so, here are eight things that successful marketing executives do to stay on top of the game: 1.  They think ahead A good marketing executive is focused on the future and knows that marketing isn’t just about short-term gains. With constant... Read More >

UK Supermarket Chain Forced to Rework Its Christmas Advertising Campaign

2018-11-21 by JamesD

British supermarket chain Iceland’s Christmas advertising has been banned from television because its “overtly political” advert was deemed to have breached political advertising rules. Iceland’s marketing director, Neil Hayes, is now working on Plan B for the holiday season. Earlier this year, the discount supermarket chain announced plans to remove all palm oil products from its shelves by the end of 2018. It was under this backdrop that Iceland had planned to use an animated short film made by Greenpeace as its Christmas advertising campaign. The film, called Rang-tan and starring the voice of actress Emma Thompson, is about the... Read More >

The Need to Prepare a Media Crisis Management Plan

2018-11-20 by JamesD
The Need to Prepare a Media Crisis Management Plan

If you face a sudden media crisis, being prepared can be the difference between a make or break situation. As a medical association or non-profit, you may not have the budget to support a large-scale management plan and have ongoing support during a crisis, but that’s just a good reason to have an issues management plan in the first place. It may be discouraging to talk about everything that could go wrong, but then prepare for the worst-case scenario, you can survive them.  One of the key issues faced by medical societies is their relationship with the industry and how... Read More >

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