PR Happenings From Barkley, North 6th, NCG Porter Novelli, Worldcom PR Group, NATIONAL, and Steinreich Communications
Applebee’s Issues Second RFP in 2016
After hiring Barkley less than a year ago for their creative and PR efforts, Applebee’s just issued another RFP. Along with changes in their leadership and adding Barkley, the company has not seen any significant changes in their ongoing sales’ slump. Applebee’s issued a statement saying: “While Barkley has proved themselves to be creative and valuable partners, Applebee’s felt the time was right to make a creative shift given the evolving restaurant landscape.”
Barkley will continue working with Applebee’s through the end of March 2017.
North 6th Agency’s 2017 “Compete and Care” Employee Incentive Program Increases
N6A announced the addition of 2017 perks for their employees offered through their unique “Compete and Care” program. The additions include N6-Accelerator offering $1,000 each week when they are chosen as “Producer of the Week.” That one is available to those in positions between Account Manage to Account Coordinator. Next, for all employees is offered the opportunity to work from home for an unlimited amount of days once employees reach a set performance level. The other “Big” perk is the $25,000 “Golden Group” bonus offered to those in Director to SVP level positions for those leading the N6A group with the highest performance rankings at the end of next year.
Republican Mayors in Democratic State – California, How do they do it?
Here’s something you may never have guessed, especially if you’ve just been looking at national politics for the last several years, from the 100 largest U.S. cities, 27 of them have Republican mayors (so they are in the minority nationwide). But out of those 27, seven of them are in California. More than any other state has currently. That’s a good trick for a state with three times as many Democrats as Republicans.
Of these, the highest on the list is San Diego mayor, Kevin Faulconer. San Diego is among the 10 largest cities in the country. Faulconer got elected during a special election after the former mayor resigned facing at least a dozen allegations of sexual assault, but Faulconer, who worked at NCG Porter Novelli for many years before entering the public sector, still managed to win 52% of the vote. Many feel it was because of his efforts to engage with the people of the community. His campaign headquarters was set up in the middle of a predominantly black neighborhood, and when meeting with Latino groups, he addressed them in Spanish. His plan worked.
Worldcom PR Group Add Partners to Network including in Indonesia, Costa Rica, and Florida
Worldcom, one of the top worldwide PR networking partnerships just added more firms to their group, announcing the additions at their regional conferences recently. The new firms are Maverick, based in Jakarta, Indonesia; Kommunikations, based in Denmark; Interamericana de Communicacion, based in San Jose, Costa Rica; and Sachs Media Group, in Tallahassee, Florida. The regional annual events were held in Santa Fe, New Mexico; Sofia, Bulgaria; and Hong Kong.
Worldcom’s managing director, Todd Lynch, said: “We’re fortunate to welcome partners who not only help maximize our geographic presence, but bring expertise and skills that reflect our industry today and where it’s headed in the coming years. These qualities allow all our partners to serve both existing and future client needs, as well as create collaborative opportunities to seek and serve the communications needs of companies globally.”
Two New Partners Added at NATIONAL Public Relations
NATIONAL PR, a Canada-based PR holding company just promoted two of their people to partner status. Nancy H, Arab, APR, ABC, FCPRS, CMP as well as Michael Goehring. Arab has been with NATIONAL since 2013 working out of their Calgary office, and Goehring joined them in 2000 and has spent his time in the Vancouver location. Arab is a Fellow of the Canadian Public Relations Society holding IAP2 certification. She also has certifications for ICS100 and 200. She has specialized in employee engagement programs and helps bring better focus, productivity, and loyalty ideas to the employees. Goehring is a government PR specialist leading the Firm’s committee on energy, specializing in oil and gas, electricity, clean technology, utilities, and renewables sectors.
National owns Shift Communications
Steinreich Communications now PR AOR for Israel Baseball Association
Steinreich Communications Group, Inc., founded in 2003, has offices in New York, Los Angeles, Washington, High Point, London, Tel Aviv, and Frankfurt. The offices in New York and Israel will work together on the Israel Baseball Association (IBA) account. IBA is a non-profit with the mission of developing and promoting baseball in Israel. Steinreich’s efforts will primarily be to raise the profile and represent the non-profit in the international media.