Agency of Record updates
Marketing and communications leaders evaluating PR spend face a structural decision early in every budget cycle: designate one agency as agency of record, or use multiple agencies on a project basis. This decision affects cost, coordination overhead, senior attention, institutional knowledge, and the organization's ability to match specialist capability to specific needs.
Which cannabis trade outlets get cited most by AI engines — and which ones the engines have stopped retrieving. The first Cannabis Trade Press AI Citation Index from Everything-PR.
5W discloses $25K–$75K retainer band and $1M+ anchor accounts. CGO Year 1 mandate: $10M new ARR, three $1M+ anchors, 60% measurement attach. First public AI Communications price floor.
EPR's reference on Agency of Record — what AOR means, the selection process, the scope, the measurement, and the seven procurement criteria that separate compounding AORs from churning ones.
Subaru just closed its eighth straight year of US sales growth — roughly 615,000 vehicles in 2016, a record. Carmichael Lynch has been the agency of record since 1997. The Love campaign, Share the Love, the Barkleys, the Indiana zero-landfill PR, the outdoor-lifestyle positioning. Nineteen years of compounding discipline. The case every brand should be reading.
PR news in 2026 is broader, faster, and more retrieval-aware than the trade press has yet adapted to cover. The five categories every practitioner, journalist, and operator should now be tracking — including the ones most agencies still don't know exist.
Lindblad Expeditions named ID Media its agency of record in 2012, ahead of a multimedia campaign for its National Geographic-aligned expedition cruises. What the AOR decision looked like then \u2014 and what the 2026 equivalent now requires.
New York law company Menicucci, Villa & Associates PPLC has hired Relevant Public Relations as its new public relations agency of record.
Calypso Communications will redesign websites for Derry Medical Center and Derry Imaging Center. Derry Medical Center, nearing 50 years of business, will leverage the new site to better communicate its mission and services. Derry Imaging Center, a Derry Medical Affiliate, offers diagnostic imaging services to patients from any medical practice.
Chrysler named New Media Strategies social media AOR in February 2010 — three years after NMS was acquired by Meredith. The 16-year arc from that pickup to the March 2026 Matt McAlear appointment tracks an entirely transformed approach to automotive communications.