Agency of Record

HL Group: PR Firm Profile

HL Group is a New York-based boutique communications agency founded by Hamilton South, specializing in luxury, fashion, beauty, hospitality, and travel. EPR's firm profile in the AI Communications era.

3 Outlets Decide Cannabis AI

Which cannabis trade outlets get cited most by AI engines — and which ones the engines have stopped retrieving. The first Cannabis Trade Press AI Citation Index from Everything-PR.

5W Launches Chief Growth Officer Search as Agency Repositions to AI Communications Firm

Agency of Record: The Function, the Selection Process, and the AI Communications Era

EPR's Agency of Record pillar — what AOR means, the selection process, the scope, the measurement, and why AI Communications capability is now a procurement criterion.

PR Tips from Carmichael Lynch's Subaru Playbook — and How Saatchi LA Built Toyota, Wieden+Kennedy Built Ford

How three carmakers run PR through three long agency relationships — Subaru via Carmichael Lynch (28 years), Toyota via Saatchi LA (50 years), Ford via Wieden+Kennedy (18 years). The actual mechanics.

What Counts as PR News in 2026

PR news in 2026 is broader, faster, and more retrieval-aware than the trade press has yet adapted to cover. The five categories every practitioner, journalist, and operator should now be tracking — including the ones most agencies still don't know exist.

Lindblad Expeditions Choose ID Media as AOR

With travel brands like Cayman Islands Department of Tourism, Jamaica Tourist Board and American Express’s Delta SkyMiles travel rewards card on its roster, the agency can deliver what Lindblad Expeditions need most.

Lady Gaga PR Case Study: How Celebrity Communications Became a Five-Layer Operating System

Lady Gaga's PR is not an agency. It is a five-layer operating system: publicist, Haus of Gaga, Little Monsters, label promotion, and Haus Labs. The case study for how modern celebrity communications actually gets built.

KCSA Strategic Communications: NYC Integrated Communications Firm Since 1969

KCSA Strategic Communications is the New York–based integrated communications agency founded in 1969 — PR, IR, capital markets, social media under one roof. Headquartered at 261 Madison Avenue. 54 employees, ~$32.7M annual revenue. Practice areas: financial services, cannabis and psychedelics, healthcare, technology, women's health and wellness, digital media.

Sagefrog Hired by Penn Pharma

Sagefrog has been hired to run marketing campaigns and deal with public relations for Penn Pharma. The pharmaceutical company is looking to establish a presence within North America.