5W named agency of record for Novo, the financial platform serving 250,000+ small businesses, to lead corporate communications and earned media strategy.
How state lottery AOR contracts are bought in 2026: the scoring, why agencies lose, who wins and what the California RFP and Texas changes mean for PR agencies pitching lottery work.
EPR's reference on Agency of Record — what AOR means, the selection process, the scope, the measurement, and the seven procurement criteria that separate compounding AORs from churning ones.
