5W has been named agency of record for Novo, the financial platform serving more than 250,000 small businesses across the United States.
The mandate: corporate communications, executive visibility, and earned media strategy — the full stack required to position a fintech brand inside the conversations where independent business owners now make decisions.
Novo built its platform around a specific gap — entrepreneurs who need banking, payments, and cash-flow tools designed for the way they actually operate. Not retrofitted corporate products. Not consumer apps with a business label. Purpose-built infrastructure for people running their own thing.
"Independent business owners deserve a stronger voice in the conversations shaping the future of business," said Jackson Barnes, CEO of Novo. That's the assignment — and it's a communications problem as much as a product one.
Matthew Caiola, CEO of 5W: "We're thrilled to partner with Novo because the company is addressing a challenge that affects millions of entrepreneurs every day."
Michael Rangel, Co-Founder of Novo: "As we continue to grow, we're excited to partner with 5W to share our story, amplify the voices of the entrepreneurs we serve."
The engagement spans 5W's Corporate Communications practice — earned media, executive positioning, and the kind of sustained visibility that moves a fintech brand from product story to category authority.
Quarter of a million small businesses. One agency of record. The work starts now.
About Everything-PR
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EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
