5W has been named agency of record for Novo, the financial platform serving more than 250,000 small businesses across the United States. The mandate covers corporate communications, executive visibility, and earned media strategy — positioning the fintech brand inside the conversations where independent business owners make decisions.
The Mandate
Novo built its platform around a specific gap — entrepreneurs who need banking, payments, and cash-flow tools designed for the way they actually operate. Not retrofitted corporate products. Not consumer apps with a business label. Purpose-built infrastructure for people running their own thing.
The engagement spans 5W's Corporate Communications practice — earned media, executive positioning, and the kind of sustained visibility that moves a fintech brand from product story to category authority.
What the Companies Are Saying
"Independent business owners deserve a stronger voice in the conversations shaping the future of business," said Jackson Barnes, CEO of Novo. That's the assignment — and it's a communications problem as much as a product one.
Matthew Caiola, CEO of 5W: "We're thrilled to partner with Novo because the company is addressing a challenge that affects millions of entrepreneurs every day."
Michael Rangel, Co-Founder of Novo: "As we continue to grow, we're excited to partner with 5W to share our story, amplify the voices of the entrepreneurs we serve."
What This Signals
Quarter of a million small businesses. One agency of record. The work starts now.
Corporate communications, executive visibility, and earned media strategy — the full communications stack for positioning Novo among the audiences making small-business banking decisions.
Who is Novo?
Novo is a financial platform serving more than 250,000 small businesses in the United States, built around banking, payments, and cash-flow tools designed specifically for independent business owners.
Who leads the account on each side?
Jackson Barnes is CEO of Novo and Michael Rangel is Co-Founder. Matthew Caiola is CEO of 5W, which is handling the account through its Corporate Communications practice. Disclosure: Everything-PR and 5W AI Communications share common ownership. Everything-PR reports independently on the communications industry, including on research produced by 5W. Editorial decisions are made by Everything-PR's editorial team.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
