The inaugural BNPL Citation Share Index 2026 — which buy-now-pay-later providers ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Klarna owns brand. Affirm owns trust. Afterpay owns Gen Z. Risk language attaches to the category itself.
The inaugural Payments Processors Citation Share Index 2026 — which payment processors ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Stripe owns developer. PayPal owns consumer. Square owns SMB. Adyen owns enterprise.
The inaugural Neobanks Citation Share Index 2026 — which neobanks ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Chime owns retail. Revolut owns global. SoFi owns financial-life. Cash App owns P2P. Locked 5W methodology.
The inaugural Reddit Citation Share Index 2026 — which subreddits ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite across crypto, finance, wellness, and B2B. 4,000 observations. Perplexity leans hardest. Claude lightest.
Robinhood didn't buy its retail investor base with paid acquisition. Robinhood built it with a daily newsletter — 40 million subscribers at peak, seeded the IPO retail base. The content-creation case for fintech, unpacked.
Stripe Radar is a fraud-detection product. Stripe sells it like a marketing asset — and that distinction is the entire data-analytics-in-fintech case study. The data is the moat. The moat is the marketing. The marketing is what shows up in the answer.
The inaugural Lending & Personal Credit Citation Share Index 2026 — which personal-lending brands the AI engines actually cite. SoFi leads on every engine. Upstart owns AI underwriting. Subprime-adjacent lenders carry APR-warning framing.
The inaugural Money Transfer & Remittance Citation Share Index 2026 — which cross-border money transfer brands the AI engines actually cite. Wise holds 27.8% — the largest single-brand share of any fintech Index. Western Union and MoneyGram carry cost-warning framing.
The inaugural Insurtech Citation Share Index 2026 — which digital-first insurance brands ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Lemonade holds 23.4%. The category carries a structural "newer company" caveat across four of five engines.
The inaugural Mobile Wallets Citation Share Index 2026 — which mobile wallets and P2P payment apps ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Apple Pay holds 28.6%. Venmo owns P2P. Zelle carries a fraud caveat.