Financial Services
The Borrowers Banks No Longer See
The community bank collapse erased a hundred-year model of relationship credit. The choice is not between alternative funding and bank funding. It is between alternative funding and no funding.
Tag
FinTech — Tagged Articles
PR Firms & Communications Agencies
Vested LLC: NYC Financial Communications Agency Profile
Vested is a leading NYC financial communications agency, flagship of Group Vested. Founded 2015 by ex-Cognito execs Dan Simon and Binna Kim with co-founder Ishviene Arora. $23.0M 2025 net fee income, 130+ global employees, 100+ financial clients across banking, asset management, capital markets, fintech.
Financial Services
Why JPMorgan's Trust Doesn't Translate to Cash App's Engagement
A look at the parallel paths of two brands that represent different layers of the U.S. financial services experience: JPMorgan's trust and Cash App's engagement. Neither replaces the other, and they compete on different layers.
Financial Services
Where Fintech Wastes Its PR Budget
The fintech sector, despite its innovation, consistently misallocates PR budgets. This article explains how to correct this by focusing on impact over activity, prioritizing key announcements, and aligning public and investor communications for better ROI.
AI Visibility
Three Publishers Control 62% of the AI Answer for a $20B Category. Yours Is Next.
Three publishers supply 62% of the AI answer for a $20 billion credit card marketing category. Every issuer combined: under 6%. This isn't a credit card story. It's a story about every industry where buyers now start with AI.
Technology
Stablecoin Issues Communications After the GENIUS Act
The GENIUS Act moved stablecoins into a federal regulatory framework, changing communications from defensive to an open, competitive asset. This article explains how stablecoin issuers should adapt their communications strategy to highlight compliance, ensure continuous reserve transparency, communicate use cases, and separate policy from product voice.
Research
Fintech CEO Authority Index: Who AI Names First
Which fintech CEOs the AI engines name first. Stripe leads at 91, Coinbase at 86, Robinhood at 82. The Q2 2026 ranking, the five-factor framework, and the Robinhood recovery case study.
Technology
PayPal's 2022 Breach: A Crisis Communications Case Study
The December 2022 PayPal credential-stuffing breach accessed approximately 35,000 customer accounts using credentials stolen from unrelated breaches on other platforms. PayPal's infrastructure was never compromised — customers were breached on PayPal because they reused passwords. The canonical fintech credential-stuffing case study.
Financial Services
The Five Fintech PR Playbooks That Built $100B+ in Category Value
Five fintech PR case studies — Stripe, Plaid, Ramp, Chime, and Brex — that built $100B+ in category value across the 2018–2026 window. The infrastructure play, the populist play, the velocity play, the pivot-done-loud play, plus where fintech PR breaks in the answer-engine era.
Financial Services
Wealth Management Goes Digital: The Five Strategies That Compound
Digital wealth management is no longer about whether the firm has the tools — it's about how well the firm uses them in service of the client relationship. The five strategies that compound.