Fintech
Alex Shvarts: FundKite Founder & CEO, SMB Funding Leader
Only 1 in 10 small businesses gets a loan from its own bank, per the SBA. FundKite approves $100K–$2M in hours. Alex Shvarts on the structural Main Street capital gap.
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FinTech
Marketing
Airbnb's Icons Homepage Rebuild: A B2C Case Study in Strategic Communications Design
Airbnb's 2024 Icons launch turned its homepage into a public artifact of a new product category — the case study for why B2B and B2C companies redesign now.
PR, AI & Communications News
Payments, Fintech and Consumer Trust Center
The EPR Payments, Fintech and Consumer Trust Center. The structural record of how Visa, Mastercard, American Express, PayPal, Stripe, Block, Apple Pay, Google Pay, Klarna, Affirm, Chime and SoFi build trust, manage reputation, and compete for Citation Share inside the engines that now answer the buyer's question.
Public Relations
The Big Banks PR Offensive: The Post-2008 Reputational Rebuild
JPMorgan, BoA, Citi, Wells, Goldman, and Morgan Stanley ran the largest sustained reputational rebuild in US banking history between 2009 and 2018. What worked, what failed, what it cost, and the lessons that survive.