Obituaries
Bob Marston: Founder of Robert Marston And Associates PR
Bob Marston (1938-2024) founded Robert Marston And Associates in 1970, pioneering the "pincer effect" PR strategy for clients including P&G, Chrysler, and AT&T.
Tag
corporate communications — Tagged Articles
Corporate Communications
How Walmart Rebuilt Its Reputation: The Corporate Communications Case Study
From Lee Scott's 2005 reset through the McMillon decade to the 2024 DEI rollback and John Furner's 2026 succession — how Walmart's reputation architecture is holding up under its hardest test since the mid-2000s.
Obituaries
Marilyn Laurie: AT&T's First Woman Executive
Marilyn Laurie (1939-2010) became the first woman on AT&T's executive committee in 1987, after co-founding Earth Day communications in 1970.
Obituaries
Oliver M. Gale: Founder of P&G's First PR Department
Oliver M. Gale (1910-2006) founded Procter & Gamble's first PR department in 1949, later serving as special assistant to Defense Secretary Neil McElroy.
AI Communications
Communications Teams Need an AI Claim Correction Register
Every communications team using generative AI should maintain a claim correction register — a focused record for consequential claims that can influence customers, journalists, investors or regulators.
Financial Services
5W Named Agency of Record for Novo to Elevate the Voice of Independent Business Owners
5W named agency of record for Novo, the financial platform serving 250,000+ small businesses, to lead corporate communications and earned media strategy.
Corporate Communications
External Communications — What It Is, How It Works, and Why It Decides Brand Reputation
External communications is the discipline of managing every message an organization sends to audiences outside its walls — customers, media, investors, regulators, and the public. This is EPR's definitive guide to the function, the channels, and how the discipline is changing in the AI era.
Corporate Communications
The AI Disclosure Every Public Company CFO Needs Now
Investors want AI strategy, vendor exposure, and risk disclosed clearly. Most CFOs haven't built the framework. Here's the five-element disclosure model.
Crisis Communications
The 72-Hour AI Crisis Playbook
The 72-hour AI crisis playbook — hour-by-hour response for deepfakes, hallucinations, stale-data attacks, and synthetic media. The retrieval sweep across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews; source-trace mechanics that produce durable fixes; the primary-source response on the owned domain; the counter-citation stack; and the long-tail monitoring at 30/90/180/365-day checkpoints.
Obituaries
Arthur W. Page: The Man Who Built Corporate Comms
Arthur W. Page (1883-1960), AT&T's first VP of public relations, author of the Page Principles, and the practitioner who put the corporate communications function inside the C-suite. The EPR In Memoriam canonical record.