Microsoft is the canonical positive case study in corporate communications — 51 years across the PC origin, the 1998 antitrust crisis, the Ballmer lost decade, the Nadella reset, and the AI Communications era. EPR's canonical Microsoft hub.
Amazon ended remote work in September 2024. Andy Jassy's memo required 5 days a week in-office starting January 6, 2025. The most-covered RTO decision of the year, now the canonical case study in what happens when a major employer reverses pandemic-era flexibility at scale.
A prescriptive companion to our defining piece on union PR. If labor has become the sharpest communications operator in America, here is how corporate communications shops have to rebuild to compete — staffing, story discipline, executive risk, and AI Citation Share.
Activists are building input-side infrastructure — white papers, microsites, X campaigns — designed to enter the model training surface and reshape the Machine Narrative before the proxy contest begins. The 13D-and-after timeline and the defensive playbook.
AI-readable disclosures are 10-Ks, 10-Qs, and corporate filings drafted so AI engines can extract claims, numbers, and risk factors cleanly. Six drafting principles, Retrieval Risk, Entity Drift, and the MD&A as narrative anchor.
The public affairs function — the discipline that connects companies with policymakers, regulators, and the political process — is operating in conditions that have shifted meaningfully since 2023. The shifts are bipartisan in the sense that they affect firms regardless of which
Most crisis communications failures are blamed on the statement, but they usually fail due to poor internal decisions. Effective crisis communications is an operational discipline, not just a writing exercise.
Microsoft went from a $300B market cap and antitrust hangover in 2014 to over $3 trillion in 2024. The product strategy explains some of it. The communications operation explains the rest — and rebuilt itself across ten distinct disciplines. The working case for full-stack corporate communications.
AI models are redefining how public company narratives are built, impacting everything from investor relations to executive visibility. This article explores how AI retrieves and interprets information, the concept of "citation dominance," and the critical role of Entity Authority in shaping a company's profile in the age of AI-mediated markets.
Choosing the right PR model — in-house, agency, or hybrid — is a critical decision for corporate communications, dependent on a company's stage, news volume, internal capabilities, budget, and strategic priorities. This article explores the strengths and weaknesses of each to help businesses make informed choices that align with their actual needs.