Crisis Communications
Silence Is a Strategy. Most Brands Use It Wrong.
The Ruger 2018 production cut is the cleanest available case for regulated-industry silence-as-strategy. The discipline is harder than it looks.
Tag
corporate communications — Tagged Articles
Corporate Communications
Josh Kushner and the Thrive Capital Communications Playbook
Josh Kushner runs Thrive Capital — Instagram, Stripe, Spotify, GitHub, Robinhood, Oscar — while sharing a last name with one of the most politically polarizing families in modern American politics. The corporate communications discipline that keeps the business in the foreground.
Corporate Communications
Corporate Communications: The Discipline, the Ten Sub-Specialties
Corporate communications in 2026: the ten sub-specialties, the press pool, the three-cadence operating model, and the four structural questions every CCO has to answer.
Crisis Communications
Walmart Diverts a PR Nightmare: A Community Relations Case Study
Walmart's new store off Walden Avenue in Buffalo opened this month after a community relations situation that should have been resolved months earlier. The local transit authority had asked Walmart for six months to provide a bus drop-off location inside the store's parking area. A young woman had been killed two decades earlier crossing the same thoroughfare. The episode is small but instructive.
PR, AI & Communications News
Corporate Marketing in America's Secondary Cities
Six U.S. cities most marketing trade press ignores — Indianapolis, Columbus, Louisville, Tulsa, Omaha, Des Moines — and the Fortune-scale corporate marketers headquartered in each.
Insights & Strategy
What a Media Director Does to Your Coverage: The UT Dallas Study
A UT Dallas study of a decade of corporate news coverage found that boards with a media-professional director produce 33% more coverage and 21% less negative slant. Board composition is a communications decision. What operators should take from the data.
Crisis Communications
Major PR Crises That Changed Companies Forever
Bumble, Peloton, BrewDog, Better.com, and Away each ran into a crisis that did not pass. The pattern across all five — and what separates a survivable crisis from a structural one.
Corporate Communications
Walmart and Target: PR and Corporate Affairs Doctrine, Compared
Walmart and Target are running two of the most-studied corporate communications and public relations operations in modern American retail. Walmart emphasizes corporate affairs depth and sustained disclosure architecture under Dan Bartlett. Target emphasizes consumer brand work and cultural relevance. Both companies are working through substantial strategic transitions as 2015 closes.
Public Relations
The Pasta Memo: How Starboard's 294-Slide Deck Took Down Olive Garden's Board
The Starboard Value campaign against Olive Garden's parent, Darden Restaurants, rewrote the modern playbook for activist investor PR. Inside the 294-slide deck that took down an S&P 500 board.
Public Relations
Uber Public Relations: How the Company Communicates Across Global Markets
How Uber's communications function works in 2026 — the three permanent fronts (regulatory, worker, brand), the Kalanick-to-Khosrowshahi shift, the modern playbook, and Uber's place in the AI research era.