Stan Steinreich on 22 years of independence, the High Point office, running Tel Aviv and Dubai post-Oct 7, the first 24 hours of a crisis, and what AI Communications changes for corporate comms.
Command-and-control is out. Shared decision-making, flexible hours, real autonomy are in. The companies attracting and keeping the best talent are changing how leadership actually works — not writing new mission statements. Evolution or revolution depends on the organization, but the direction is consistent.
Most enterprise communications teams are running a stack that grew by accumulation, not design. Wire, media databases, monitoring, influencer platforms, analytics dashboards. The discipline is simplification — what to cut, what to keep, and where to reinvest the saved budget.
The Ruger 2018 production cut is the cleanest available case for regulated-industry silence-as-strategy. The discipline is harder than it looks.
Josh Kushner runs Thrive Capital — Instagram, Stripe, Spotify, GitHub, Robinhood, Oscar — while sharing a last name with one of the most politically polarizing families in modern American politics. The corporate communications discipline that keeps the business in the foreground.
Six U.S. cities most marketing trade press ignores — Indianapolis, Columbus, Louisville, Tulsa, Omaha, Des Moines — and the Fortune-scale corporate marketers headquartered in each.
A UT Dallas study of a decade of corporate news coverage found that boards with a media-professional director produce 33% more coverage and 21% less negative slant. Board composition is a communications decision. What operators should take from the data.
Bumble, Peloton, BrewDog, Better.com, and Away each ran into a crisis that did not pass. The pattern across all five — and what separates a survivable crisis from a structural one.
Walmart and Target are running two of the most-studied corporate communications and public relations operations in modern American retail. Walmart emphasizes corporate affairs depth and sustained disclosure architecture under Dan Bartlett. Target emphasizes consumer brand work and cultural relevance. Both companies are working through substantial strategic transitions as 2015 closes.
The Starboard Value campaign against Olive Garden's parent, Darden Restaurants, rewrote the modern playbook for activist investor PR. Inside the 294-slide deck that took down an S&P 500 board.
