Reddit is the second-most-cited consumer source in ChatGPT, Claude, Gemini, and Perplexity — behind only Wikipedia. No Fortune 500 comms team has a named Reddit lead. The most-quoted source on your brand is the one nobody on your payroll owns.
The most effective corporate communicators in 2026 understand that communication is not about controlling what people think, but about providing information and context for independent thought. This article explores how embracing transparency over managed communication leads to greater trust, improved employee retention, and faster execution of strategies, ultimately offering a competitive advantage.
Microsoft is the canonical positive case study in corporate communications — 51 years across the PC origin, the 1998 antitrust crisis, the Ballmer lost decade, the Nadella reset, and the AI Communications era. EPR's canonical Microsoft hub.
Amazon ended remote work in September 2024. Andy Jassy's memo required 5 days a week in-office starting January 6, 2025. The most-covered RTO decision of the year, now the canonical case study in what happens when a major employer reverses pandemic-era flexibility at scale.
A prescriptive companion to our defining piece on union PR. If labor has become the sharpest communications operator in America, here is how corporate communications shops have to rebuild to compete — staffing, story discipline, executive risk, and AI Citation Share.
Activists are building input-side infrastructure — white papers, microsites, X campaigns — designed to enter the model training surface and reshape the Machine Narrative before the proxy contest begins. The 13D-and-after timeline and the defensive playbook.
AI-readable disclosures are 10-Ks, 10-Qs, and corporate filings drafted so AI engines can extract claims, numbers, and risk factors cleanly. Six drafting principles, Retrieval Risk, Entity Drift, and the MD&A as narrative anchor.
Earnings calls are no longer just quarterly events; they have become a permanent input for AI systems. This article explores how the structured nature of earnings call transcripts feeds major AI engines, influencing corporate messaging, legal protections, and a company's "Entity Authority" or "Entity Drift." It also discusses the challenges of "Retrieval Risk" and "forward-looking persistence" in AI summarization, offering insights into how companies can adapt their communication strategies for the AI era to achieve "Citation Dominance."
Washington stopped reading press releases. The public affairs function — connecting companies with policymakers, regulators, and the political process — is operating in conditions that have shifted meaningfully since 2023. The bipartisan reset, the new playbook, and the firms adjusting.
Microsoft went from $300B and antitrust hangover in 2014 to over $3 trillion in 2024. Product explains part. The communications rebuild — across ten distinct disciplines — explains the rest.
