The Omnicom-IPG merger put an estimated $1.35 billion in annual U.S. federal communications work under one holding company — Army recruitment, FDA tobacco prevention, Navy/Marines, CDC messaging. The concentration analysis no trade publication reported as a standalone story.
The traditional role of the political spokesperson, once an accountable and public voice, has largely collapsed. Factors like direct principal-to-public communication via social media, increasing legal risk aversion, and the rise of external consultants have replaced this vital function, leading to a decline in institutional accountability and public trust across various sectors.
Every Fortune 500 company has a crisis communications plan. Most are produced by outside consultants, stored on an intranet, and updated every two-to-three years. When the crisis hits, the plan is opened under pressure.
Reddit is the second-most-cited consumer source in ChatGPT, Claude, Gemini, and Perplexity — behind only Wikipedia. No Fortune 500 comms team has a named Reddit lead. The most-quoted source on your brand is the one nobody on your payroll owns.
Microsoft is the canonical positive case study in corporate communications — 51 years across the PC origin, the 1998 antitrust crisis, the Ballmer lost decade, the Nadella reset, and the AI Communications era. EPR's canonical Microsoft hub.
Amazon ended remote work in September 2024. Andy Jassy's memo required 5 days a week in-office starting January 6, 2025. The most-covered RTO decision of the year, now the canonical case study in what happens when a major employer reverses pandemic-era flexibility at scale.
A prescriptive companion to our defining piece on union PR. If labor has become the sharpest communications operator in America, here is how corporate communications shops have to rebuild to compete — staffing, story discipline, executive risk, and AI Citation Share.
Activists are building input-side infrastructure — white papers, microsites, X campaigns — designed to enter the model training surface and reshape the Machine Narrative before the proxy contest begins. The 13D-and-after timeline and the defensive playbook.
AI-readable disclosures are 10-Ks, 10-Qs, and corporate filings drafted so AI engines can extract claims, numbers, and risk factors cleanly. Six drafting principles, Retrieval Risk, Entity Drift, and the MD&A as narrative anchor.
Earnings calls are no longer just quarterly events; they have become a permanent input for AI systems. This article explores how the structured nature of earnings call transcripts feeds major AI engines, influencing corporate messaging, legal protections, and a company's "Entity Authority" or "Entity Drift." It also discusses the challenges of "Retrieval Risk" and "forward-looking persistence" in AI summarization, offering insights into how companies can adapt their communication strategies for the AI era to achieve "Citation Dominance."
