5W

EPR Research and 5W Release "The PR Pitch Response Rate Study 2026" (Version 2)

Note: This is the version dated 05/11. Content is identical to Article 13 (dated 05/10).

5W Launches Chief Growth Officer Search as Agency Repositions to AI Communications Firm

EPR Research and 5W Release "The China Lobbying Industry Map 2026"

Since 2016, China has paid more than $418 million to U.S. FARA-registered firms — more money than any other country in the world. Tencent's federal lobbying spend jumped from approximately $200,000 per quarter through 2024 to $1.5 million in Q3 2025 alone. The February 2025 DOJ m

EPR Research and 5W Release "The PR Pitch Response Rate Study 2026"

Reporters respond to just 3.43% of pitches sent to them, per behavioral data from 400,000 pitches analyzed by Propel. Pitches under 150 words earn a 5.89% response rate. Pitches over 500 words earn 1.46%. Half of journalists now receive 50 or more pitches per week, 10% receive 10

5W Releases Credit Cards AI Visibility Index 2026: Three Publishers Now Control the AI Answer Surface for a $20 Billion Marketing Category

After analyzing 4,200 credit card prompts across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews between January and April 2026, 5W's research team found that just three publisher domains — The Points Guy, NerdWallet, and Bankrate — supplied more than 62% of the cita

EPR Research and 5W Release "The University & Higher Ed PR Spend Transparency Study 2026"

Harvard Public Affairs and Communications has grown from approximately 31 full-time-equivalent staff in 2008 to nearly 60 today, an increase of more than 90% in 17 years. Communications has become one of the fastest-growing administrative functions in U.S. higher education — and

The Designer AI Visibility Index: Why Interior Designers and Architects Are About to Lose the UHNW Client to ChatGPT

The wealthiest homeowner in America used to find her interior designer through a referral, an Architectural Digest spread, or a single phone call to a friend. That funnel is now obsolete. She is opening ChatGPT. She is asking Claude. She is querying Perplexity. And the names she