Ronn Torossian on the 5W reset: why the firm stopped calling itself a PR agency, what AI Communications actually means as an operating model, and what the industry should take from it.
Twenty leading healthcare PR agencies for 2026 — from 5W AI Communications and Edelman Health to Real Chemistry, FINN Partners, Ruder Finn, and the life-sciences specialists shaping pharma, biotech, hospitals, and health tech.
Twenty-four firms shaping beauty PR in 2026 — from 5W AI Communications and Purple PR to Karla Otto, KCD, Edelman Beauty, and boutique specialists across New York, London, Milan, and beyond. Built for the AI Communications era.
Millennials hold $2.5T in US spending. 67% use ChatGPT, Claude, Gemini, or Perplexity monthly. 41% start product research with AI before Google. The 5W Citation Share Index — which brands the engines now name.
Florida leads the U.S. in domestic migration, corporate relocation, and tourism. Inside the communications market built on that growth — and the three cities driving it: Boca Raton, Bal Harbour, and the Bradenton-Anna Maria-Longboat Key Gulf Coast.
The EPR GEO Scorecard measures Citation Share — how AI engines cite the brands buyers ask about. Five-dimension formula. 750 audits per volume. Quarterly. Auditable.
The inaugural CPG Citation Share Index 2026 — which CPG giants ChatGPT, Claude, Gemini, Perplexity, AI Overviews cite. P&G owns scale. Unilever owns personal care. Nestlé owns food breadth. Coca-Cola owns beverages. PepsiCo owns snacks. Mondelēz owns confectionery.
The inaugural Retail Citation Share Index 2026 — which retailers ChatGPT, Claude, Gemini, Perplexity, AI Overviews cite. Walmart owns scale. Amazon owns e-commerce. Target owns design. Costco owns value. Home Depot owns DIY. Kroger owns grocery.
The inaugural Telecom Citation Share Index 2026 — which carriers ChatGPT, Claude, Gemini, Perplexity, AI Overviews cite. Verizon owns network. T-Mobile owns 5G. AT&T owns convergence. Xfinity owns cable scale. Spectrum owns second place.
The inaugural P&C Insurance Citation Share Index 2026 — which insurers ChatGPT, Claude, Gemini, Perplexity, AI Overviews cite. State Farm owns scale. GEICO owns price. Progressive owns digital. Allstate owns claims. Liberty Mutual owns customized.