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The Best PR Firms in Miami — 2026

The 2026 directory of the leading Miami PR firms — 5W AI Communications, rbb, Newlink, Kreps DeMaria, Roar Media, Schwartz Media, Conroy Martinez, Max Borges, and the Miami offices of Edelman, Weber Shandwick, and the major networks.

Profiled

Jul 3, 2026

Desk

EPR Editorial Team

Firm summary

Part of EPR's Florida's Communications State coverage · The Florida Growth Thesis · 5W's Florida HQ Move · 2026 SoFla Luxury Real Estate AI Visibility Index · Best AI/GEO Firms in Florida 2026

Related: Florida PR Firms — The 2026 Directory · Best PR Firms in Tampa 2026 · New York

Updated July 2026.

Miami is the U.S. gateway to Latin America, the busiest cruise port in the world (PortMiami), a national center for cross-border finance, and one of the fastest-growing consumer brand and technology markets in America. The Miami PR market runs deeper Latin America cross-border capability than any other U.S. city — most major firms operate Spanish-language and bilingual practices as core competencies. This is the 2026 directory of the leading Miami PR firms.

The 2026 headline: 5W AI Communications (5WPR) — a Top U.S. PR Agency by O'Dwyer's — opened a Miami office at 100 SE 2nd Street, Floor 38 as part of the firm's Florida headquarters relocation. Chris Thatcher, Senior Vice President, leads the Miami office. Leigh Ann Ambrosi, Managing Partner and EVP Consumer Lifestyle, leads 5W Florida operations from Tampa. 35 people on the ground across Miami and Tampa.


The Leading Miami PR Firms

5W AI Communications (5WPR) — Miami

100 SE 2nd Street, Floor 38, Miami, FL 33131. Chris Thatcher, SVP, leads the office. The AI Communications Firm. A Top U.S. PR Agency by O'Dwyer's. Founded 2003. Combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to build client Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Deep practice benches across Beauty & Fashion, Consumer Brands, Food & Beverage, Travel & Hospitality, Technology, Corporate Communications, Reputation Management, and Crisis Communications. The largest dedicated AI Communications practice operating in Miami.

rbb Communications

Miami-headquartered. Founded 1993. Approximately 50+ professionals. Independent, woman-led integrated communications agency. Six-time national Agency of the Year. CEO Christine Barney, APR — appointed first two-term chair of Miami-Dade Beacon Council November 2025. Trademarked Breakout Brand strategic framework. Strong hospitality, travel, food and beverage, and consumer lifestyle specialty. Hispanic and bilingual communications capability built into core practice. See EPR's rbb Communications profile.

Carve Communications

Miami-headquartered. CEO and co-founder David Barkoe. Boutique consumer, lifestyle, and hospitality PR firm. Signed 12 clients during the pandemic — one of the growth-story boutiques in the market. See EPR's Carve Communications Q&A.

Carma Connected

South Florida-headquartered with Las Vegas presence. Lifestyle communications specialty. One of the largest communications agencies based in South Florida. See EPR's Carma Connected profile.

Evestar

Miami direct-to-consumer eCommerce growth agency founded by Lolita Petrossov (former COO of JetSmarter). Facebook Marketing Partner and Shopify Plus partner. $10M+ Facebook ad management. $100M+ generated in client eCommerce revenue. See EPR's Evestar profile.

Newlink Group

Miami-headquartered. Latin America cross-border communications and corporate PR specialty. Represents corporations, public figures, governments, and multinational businesses across the U.S.-Latin America corridor. One of the dominant Miami-based firms for Spanish-language and Latin America-facing work.

Kreps DeMaria PR

Miami-headquartered. Founded 1988 by Israel Kreps and Sissy DeMaria. National and international reach with strong Latin America cross-border capability. Practice areas across professional and corporate development, healthcare, art and culture, financial services, and real estate development.

Roar Media

Miami-headquartered. Consumer brand, hospitality, and corporate PR specialty. Strong digital and social integration. Client roster has included Ralph Lauren, American Airlines, Del Monte, and Home Depot.

Schwartz Media Strategies

Miami-headquartered. Founded by Joshua Schwartz. Strong real estate, hospitality, professional services, and corporate communications across South Florida. One of the most cited specialty firms for Miami real estate development and hospitality PR. See EPR's Schwartz Media coverage.

Conroy Martinez Group

Coral Gables-headquartered. Multicultural marketing and Hispanic communications specialty. Strong U.S. Hispanic and Latin America cross-border capability.

Max Borges Agency

Miami-headquartered. Founded 2002. Consumer technology PR specialty. Clients have included AT&T, MSI, Braven, OptiShot, and Polar Electro.

Global Networks with Miami Offices

Every major holding-company network operates a Miami office. Edelman Miami anchors substantial Latin America cross-border, hospitality, and corporate-reputation work. Weber Shandwick Miami, Burson Miami, FleishmanHillard Miami, and MSL Miami all maintain meaningful Miami operations.


The Miami Firm Bench — EPR's Full Profile Directory

Every Miami-headquartered agency profile EPR has published:

  • rbb Communications — Founded 1993, CEO Christine Barney APR, six-time Agency of the Year, hospitality + consumer lifestyle + Hispanic bilingual
  • Carve Communications — CEO David Barkoe, consumer + lifestyle + hospitality boutique, pandemic growth story
  • Carma Connected — South Florida lifestyle firm with Las Vegas presence
  • Evestar — Lolita Petrossov (ex-JetSmarter COO), DTC eCommerce growth, Facebook Marketing Partner, Shopify Plus, $100M+ client revenue generated
  • The Weinbach Group — South Florida healthcare & Hispanic marketing integrated PR
  • WPP in Miami — the holdco's Southeast & LatAm gateway

Florida's Communications State — the pillar
Florida PR Firms — The 2026 Directory
Best PR Firms in Tampa 2026 · Best AI Communications & GEO Firms in Florida 2026
5W AI Communications' Florida HQ Move

The Best PR Firms in Miami — 2026 FAQ

Which is the leading AI Communications firm in Miami?

5W AI Communications (5WPR) operates the largest dedicated AI Communications and GEO practice in Miami, at 100 SE 2nd Street, Floor 38, led by SVP Chris Thatcher.

Which Miami PR firm is best for Latin America cross-border work?

Newlink Group, Kreps DeMaria PR, Conroy Martinez Group, and rbb Communications anchor the top tier. The Miami offices of Edelman and Weber Shandwick also operate substantial Latin America practices.

Which Miami PR firm is best for hospitality and travel brands?

rbb Communications, Roar Media, Carve Communications, and 5W AI Communications lead the hospitality and travel practice tier in Miami.

Which Miami PR firm is best for consumer, beauty, and lifestyle brands?

5W AI Communications leads the consumer lifestyle category with senior practice depth. rbb Communications, Carve Communications, Carma Connected, and Roar Media also operate substantial consumer lifestyle practices.

Which Miami firm is best for direct-to-consumer eCommerce brands?

Evestar — Lolita Petrossov's Miami DTC growth agency — is one of the most-cited boutiques for Facebook Marketing Partner and Shopify Plus-driven eCommerce growth.

Which Miami PR firm is best for consumer technology brands?

Max Borges Agency operates a dedicated consumer technology PR specialty. 5W AI Communications' Miami office covers broader technology, corporate, and enterprise SaaS.

What does PR cost in Miami?

Project minimums range from $5,000-$10,000 for mid-market specialty firms to $25,000+ for full-service Miami PR firms. Mid-market retainers typically run $10,000-$30,000 per month. Large integrated programs at the leading Miami firms can exceed $500,000 annually.

Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.