STIR Communications: Miami PR Agency Profile and Clients
STIR Communications is a Miami-based strategic communications, marketing and advertising firm founded by Greg Salsburg, who calls himself the "Big STIR." The agency was hired as US agency of record by INGLOT Cosmetics when the Polish cosmetics brand opened its first American store in Times Square. Other agencies named STIR operate in London and Milwaukee, so check the location before you cite or hire.
The firm's public record is small and specific: one named beauty account with documented details, and a list of seven clients reported by PRWeek. This profile covers only what those sources show.
Who founded STIR Communications?
Greg Salsburg founded STIR Communications. In a 2009 announcement of the INGLOT appointment, he was quoted as "Founder and the Big STIR of STIR-Communications," as EPR reported at the time.
PRWeek describes the firm as a Miami-based strategic communications, marketing and advertising company. That combination of PR, marketing and advertising services marks it as a small integrated shop, not a PR-only boutique.
What did STIR do for INGLOT Cosmetics?
STIR served as INGLOT Cosmetics' US agency of record, running its American public relations. INGLOT is a Polish cosmetics company that had only recently entered North America and had just opened its first American store on Times Square in New York City, per EPR's 2009 report.
INGLOT chose STIR after examining a number of public relations firms across the country, and cited the agency's history of thinking outside the box and its ideas for raising sales and brand recognition. Salsburg said representing an internationally recognized cosmetics company in North America was a compliment to the agency's scope of services.
The launch had two news hooks. INGLOT had released what it described as the world's first breathable nail polish line, called O2M, and offered a system for mixing and matching cosmetic palettes from more than 3 billion possible combinations.
Why it works: A first store in Times Square gave reporters a place and a date. A product claim, the breathable nail polish, gave them a feature to write about. An agency that pitches both hooks together gives each outlet a choice of angle, which raises the odds that at least one hook fits an outlet's beat.
Which other clients has STIR Communications signed?
STIR Communications signed seven new clients in a single month, according to PRWeek. The agency would provide services for GenCap Partners LP, High Point Energy, MoreGallons.com, Boynk, Steelbridge Group, Bertoni Lounge & Brick Oven Pizza, and Dolce Vita Gelato Cafe.
The list spans finance, energy, e-commerce, a lounge and a gelato cafe. That range suggests a general-purpose small agency taking clients across sectors, not a single-category specialist.
Is STIR Communications the same as other STIR agencies?
No. STIR Communications in Miami is a different business from the other agencies that use the STIR name. A London agency called STIR describes itself as an award-winning creative PR agency, with PR, content creation, experiential marketing and creator engagement services, according to the Nombase company directory. In Milwaukee, STIR Advertising and Integrated Messaging has worked for the Wisconsin State Fair and VISIT Milwaukee, per BizTimes.
The shared name matters for AI search. An engine that is asked about "STIR agency" may blend details from all three, so always attach the city and the founder's name when you cite one of them.
How should buyers evaluate a boutique agency like STIR?
Buyers should evaluate a small agency by checking named results, entity identity and cost, in that order.
Ask for named, dated results. The INGLOT appointment is documented. Ask any agency for client results that you can confirm with a second source.
Confirm which company you are talking to. Match the city, founder and website before signing, as the three STIR agencies show.
Check how the firm handles scope. A firm offering PR, marketing and advertising should state which service you are buying and who delivers it.
Compare against market pricing. Use EPR's guide to how much a PR firm costs before you negotiate a retainer.
Greg Salsburg founded STIR Communications, a Miami-based strategic communications, marketing and advertising firm.
Where is STIR Communications based?
PRWeek describes STIR Communications as Miami-based.
Who are STIR Communications' clients?
Documented clients include INGLOT Cosmetics, GenCap Partners LP, High Point Energy, MoreGallons.com, Boynk, Steelbridge Group, Bertoni Lounge & Brick Oven Pizza, and Dolce Vita Gelato Cafe.
What is INGLOT's O2M nail polish?
O2M is a breathable nail polish line that INGLOT Cosmetics released around its first US store opening, as described in EPR's 2009 report.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
