Building a Strong Beauty Publicity Program for a Small European Brand
Learn how small European beauty brands can build effective publicity programs to gain recognition and compete with industry giants in today’s digital market
06/03/2025
Learn how small European beauty brands can build effective publicity programs to gain recognition and compete with industry giants in today’s digital market
Learn how Luna Botanicals became a top beauty brand in 2025 through authentic storytelling, ethical practices, influencer partnerships & purpose-driven PR strategies
Learn how apparel PR evolved from simple product promotion to a complex strategy shaping fashion trends and social issues through digital media, influencers and storytelling
Learn proven email marketing strategies for beauty brands, from segmentation and personalization to automation and mobile optimization tips for better engagement.
Today’s beauty industry is thriving in an ecosystem of constant digital interaction, where consumers expect personalized, engaging, and interactive experiences. Brands must be agile, innovative, and responsive to the needs and desires of the ever-evolving digital consumer.
Here are 20 real-life beauty PR programs focused on skincare from 2024 that have made waves: These beauty digital PR campaigns reflect the diverse strategies skincare brands are using to engage consumers, promote their products, and highlight their values in 2024.
Some beauty brands that could benefit from a beauty PR makeover, either due to past controversies, shifts in consumer expectations, or opportunities to refresh their public image: Each of these brands has potential for positive change and a PR strategy that emphasizes their commitment to quality, inclusivity, and transparency could
Micro-influencers, typically defined as those with 1,000 to 100,000 followers, often deliver high engagement and authenticity. Here are ten standout micro-influencer marketing campaigns from recent years: These campaigns highlight the value of micro-influencers in influencer marketing campaigns successful at creating genuine connections and delivering targeted, engaging content to niche audiences.
In a world saturated with beauty products, the giants of the industry dominate the shelves and our social media feeds. Yet, as we scroll through endless influencer endorsements and glossy advertisements, it’s easy to overlook the small beauty brands that are quietly redefining the industry. These smaller companies not only
In an increasingly competitive beauty market, effective communication is essential for brands looking to connect with consumers, build loyalty, and drive sales. This op-ed explores various strategies that successful beauty brands employ to enhance their communications and engage their audiences. From leveraging social media to embracing inclusivity and sustainability, these
