PR for product launches
What can be done to get journalists interested in a product? A product launch involves a lot of components that have to be synchronized to deliver success. PR for a product launch can reinforce...
Tagged: 5wpr
Heinz enters the gaming world
Marketing is evolving with the world it inhabits. The pandemic is not only leaving behind lessons but is also creating opportunities in the marketing world. To increase their ROI, marketers need to adapt their...
5WPR CEO Ronn Torossian on the State of the PR Industry, Shares Firm’s Outline for Success
Ronn Torossian, Founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the U.S., spoke to Everything PR on how the pandemic affected public relations, the current state of the...
Why press releases are still relevant
Companies have used press releases to get media attention for decades. A typical press release will contain for journalists the contact info of the main person behind a given project or event, information about...
Engaging TikTok Audiences
The social media app TikTok has turned into a launching pad for plenty of new digital celebrities and brands – some are even using the app to create full-blown businesses. However, the growth in...
Why Buyer Personas Are So Important
Trying to determine the right buyer personas can be as challenging as celebrity judges trying to determine who the masked singer is. That popular Fox Network show thrives on keeping everyone guessing. However, that’s...
Personalized Portals As Gateway to Customer Success
Marketers know personalization ranks high among today’s strategies to reach and keep customers. Personalized portals have been among the latest used in achieving success. An earlier article cited a 2020 Capgemini survey in which...
Basics of Creating Key Messages
It’s not always easy to communicate with a target audience to make sure that the company’s point comes across the right way. That’s why businesses develop core messages that they hone and reiterate to...
The Future is Online
Many consumers who flocked to digital platforms during the pandemic have expressed their intent to stay in cyberspace. Bread, an online retail financing platform, was among the latest to validate this in a survey...
The Year That Changed Everything for Crisis PR
After a year of uncertainty and chaos, things have changed for crisis communications and crisis PR, which means public relations experts have to learn more new things to keep up with the new demands....
