
Marketing is evolving with the world it inhabits. The pandemic is not

Ronn Torossian, Founder and CEO of 5W Public Relations, one of the largest

Companies have used press releases to get media attention for decades. A

The social media app TikTok has turned into a launching pad for

Trying to determine the right buyer personas can be as challenging as

Marketers know personalization ranks high among today’s strategies to reach and keep

It’s not always easy to communicate with a target audience to make

Many consumers who flocked to digital platforms during the pandemic have expressed

After a year of uncertainty and chaos, things have changed for crisis