rbb Communications: Miami Agency Led by CEO Christine Barney

rbb Communications is a Miami independent public relations and integrated communications agency led by CEO Christine Barney, and it marks 25 years in business in 2026. In November 2026 the agency added Boost Mobile, Miami Children's Museum, Miami International Boat Show and Tropic Ocean Airways, and welcomed back sustainable fuel producer Neste. Offices include Miami, Fort Lauderdale, Los Angeles and New York.

Originally published June 2026. Updated November 10, 2026.

What new business did rbb Communications announce in November 2026?

rbb announced four new accounts on November 10, 2026, as it reached its 25th year. The work spans telecommunications, health, travel and entertainment:

• Boost Mobile (telecommunications)
• Miami Children's Museum (health and family)
• Miami International Boat Show (travel and entertainment)
• Tropic Ocean Airways (travel)

Neste, a sustainable fuel producer, also returned to the client roster. Barney said rbb has expanded its capabilities while staying rooted in smart thinking, creativity and results. President Lisa Ross pointed to long relationships as the better measure of trust, and rbb reports an average client tenure of nine years, matched by nine years of average employee tenure.

rbb says its growth now includes generative engine optimization (GEO), digital PR and creative content, helping clients build visibility as AI changes how audiences discover brands. The agency also reports more than 100 awards over 25 years, six Agency of the Year titles, PRSA Silver Anvil Awards and recognition from Forbes, PRWeek and PRovoke Media. Its 2026 honors include the American Marketing Association's South Florida Campaign of the Year and a place on Florida Trend's Best Companies to Work For.

Who leads rbb Communications?

Miami Today reported in November 2025 that Barney was appointed the first official two-term chair of the Miami-Dade Beacon Council, and that under her leadership rbb became a six-time national Agency of the Year and a Forbes Top PR Firm. The Beacon Council bio says she is the author of The Breakout Brand Strategy, received the 2016 Bill Adams PRSA Lifetime Achievement Award and is past chair of the South Florida Business Council and the Greater Miami Chamber of Commerce.

How has rbb grown through acquisitions?

O'Dwyer's reported in January 2019 that rbb acquired Z|COMM, a Miami publicity and consulting practice founded in 2001 by Amy Zakarin, bringing its staff to 90. O'Dwyer's also lists rbb's purchase of UPRAISE Marketing + Public Relations, a San Francisco B2B technology and financial firm; see EPR's Upraise PR profile. In 2019, O'Dwyer's reported more than $11 million in net fees for the prior year.

What does rbb Communications do?

The Beacon Council bio lists media relations, digital and social marketing, corporate communications, reputation management and creative services and advertising. Barney's 2022 bio adds sectors including healthcare, consumer, luxury lifestyle, education, B2B, energy, real estate and travel. EPR's crisis PR page covers one discipline, and the Miami PR firms directory covers the market.

How does rbb Communications compare with other Miami firms?

rbb is one of the larger firms in South Florida, so compare it with Carma Connected and the firms on EPR's Florida PR firms hub.

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Related: PR agency profiles, PR leaders, Miami PR firms, Florida PR firms, Crisis PR, 5W Public Relations